Difference Between Article Syndication and Guest Posting?

46 replies
So from what I understand Article Syndication is where you get high quality, high traffic websites to use your content with a link back to your website.

Is this not the same as guest posting?
#article #guest #posting #syndication
  • Profile picture of the author JohnMcCabe
    Depending on the specific approach, there's often some overlap.

    Guest posting primarily addresses putting content on other peoples' blogs. While many are fine with content that has already appeared online, some want only unpublished content. Their choice, for whatever their reason.

    Article syndication often does, and always should, go beyond blogs. Websites not linked to the personality of the individual blogger, email-only publications like newsletters and ezines, autoresponder sequences, and even offline publications like print magazines, newsletters and newspapers should all be part of your syndication plan.

    Does that help?
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  • Profile picture of the author manicmethods
    Yes. It does thank you. But how do I go about finding offline publications that would publish my stuff and the same question for finding newsletters etc.
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    • Profile picture of the author Nate Simms
      Originally Posted by manicmethods View Post

      Yes. It does thank you. But how do I go about finding offline publications that would publish my stuff and the same question for finding newsletters etc.
      For offline publications, you may wish to consider the Directory of EZines. It is a bit pricey, but I know many people who have had tremendous publishing success with it.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by manicmethods View Post

      Yes. It does thank you. But how do I go about finding offline publications that would publish my stuff and the same question for finding newsletters etc.
      Writer's Market is a good start for magazines. As for the others, it can be very helpful to make friends with your local reference librarian. There is the monster Directory of Associations (most of which publish newsletters). There are also directories of small weekly papers that seem to always have content holes that need filling. Hard to give any specific info without knowing something of your niche and location.

      Mostly, it's a matter of digging.
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  • Profile picture of the author manicmethods
    Hmm... Certainly food for thought.

    Just it's one of those not knowing where to start situations.
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  • Profile picture of the author mariyajames
    Guest posting is that where you post your content on another's blog. In this, few blog owners accept only unique(unpublished) content.

    But in article syndication you can post your article in article directories. Article syndication provides good backlinks if you are submitting your article in quality article directories.
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  • Profile picture of the author manicmethods
    So let me get this right,

    Article Syndication is where blogs/ezines/offline publications/newsletters use your content on their site and it is NOT unique or exclusive to their site in anyway.

    Guest Blogging is where blogs allow you to submit completely UNIQUE content for them to then publish.
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  • Profile picture of the author manicmethods
    So let me get this right,

    Article Syndication is where blogs/ezines/offline publications/newsletters use your content on their site and it is NOT unique or exclusive to their site in anyway.

    Guest Blogging is where blogs allow you to submit completely UNIQUE content for them to then publish.
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    • Profile picture of the author JOSourcing
      Banned
      Originally Posted by manicmethods View Post

      So let me get this right,

      Article Syndication is where blogs/ezines/offline publications/newsletters use your content on their site and it is NOT unique or exclusive to their site in anyway.

      Guest Blogging is where blogs allow you to submit completely UNIQUE content for them to then publish.
      You got it right!
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  • Profile picture of the author GSMarketing
    manic, yes I believe you are correct.

    From what I've understood from reading Alexa, guest posting is writing an exclusive post for a 'competitors' blog which will contain a link back to your site.

    Syndication is producing a piece of top quality content for your site, having it indexed there, then offering it to other publishers via article directories. Once they pick it up and publish to their site, you will have gained a backlink but more importantly you will hopefully see a stream of traffic from their readership. Once you have built up relationships with publishers, Alexa suggests you can take your material directly to them, bypassing the directories.

    Hope that provides some clarity

    G
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    • Profile picture of the author JOSourcing
      Banned
      Originally Posted by GSMarketing View Post

      From what I've understood from reading Alexa, guest posting is writing an exclusive post for a 'competitors' blog which will contain a link back to your site.
      That's the first time I've heard competitors thrown in the mix!! Nevertheless, it doesn't make any sense, and is a strategy that wouldn't work. No blog would ever accept a guest post written from a competing comrade. And I suggest avoiding providing competitors with free content at all 'costs.'

      :confused:
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      • Profile picture of the author GSMarketing
        Originally Posted by JOSourcing View Post

        That's the first time I've heard competitors thrown in the mix!! Nevertheless, it doesn't make any sense, and is a strategy that wouldn't work. No blog would ever accept a guest post written from a competing comrade. And I suggest avoiding providing competitors with free content at all 'costs.'

        :confused:
        JO I din't not mean a direct competitor. But surely on some level they are going to be a competitor even if it is not direct competion, hence my use of the trade mark joey quotation marks.

        I am only going to provide content that is related to my niche on a blog that is in an associated niche surely? Say I write a post on taking an amazing b&w photo, that is only going to be useful to a readership on a blog about photography? Someone who has a blog on gardening isn't going to take it and if they did it wouldn't prove very useful to myself. I am new at this so maybe I am wrong, I just don't quite understand where you would guest post if not at a 'competitor'.
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        • Profile picture of the author JOSourcing
          Banned
          Originally Posted by GSMarketing View Post

          JO I din't not mean a direct competitor. But surely on some level they are going to be a competitor even if it is not direct competion, hence my use of the trade mark joey quotation marks.

          I am only going to provide content that is related to my niche on a blog that is in an associated niche surely? Say I write a post on taking an amazing b&w photo, that is only going to be useful to a readership on a blog about photography? Someone who has a blog on gardening isn't going to take it and if they did it wouldn't prove very useful to myself. I am new at this so maybe I am wrong, I just don't quite understand where you would guest post if not at a 'competitor'.
          I understand your meaning now. Thanks for clarifying. I think the phrase you're looking for is 'complementary business' - not competitor. So using your amazing b&w photo example, you could guest post for blogs that focus on:
          • digital cameras
          • camera accessories
          • graphics arts design
          • modeling, etc., etc.

          Those blog topics wouldn't compete with your business, they would complement them. And they're extremely effective, btw!
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  • Profile picture of the author manicmethods
    Right guys. I'm finally trying Article Syndication, but have already had a few replies from blogs (that are using Ezine Articles) saying they don't want duplicate content.

    How do I avoid this? Or am I being unlucky?
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    • Profile picture of the author JOSourcing
      Banned
      Originally Posted by manicmethods View Post

      Right guys. I'm finally trying Article Syndication, but have already had a few replies from blogs (that are using Ezine Articles) saying they don't want duplicate content.
      I just wanted to point out the irony of the bolded part. Anyway...

      Originally Posted by manicmethods View Post

      How do I avoid this? Or am I being unlucky?
      You can avoid that problem by using guest posting in its purest form. I.E., Stop trying to submit pre-published content to guest blogs. They simply will not accept them (as you've already experienced). Sorry if you were misled into thinking doing otherwise would be successful, but 100% unique content per guest blog is the rule (and has always been).
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  • Profile picture of the author britannia
    stick to guest posts they by far the best way forward.
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  • Profile picture of the author manicmethods
    Woah woah woah. JOSourcing. I think the Article Syndication gurus are gonna shout you down over that.

    The whole idea of Article Syndication is using your own articles that you have previous submitted, had indexed on your own site and are sending out to other publications.

    That's what Article Syndication is - Taking 1 article, the same ONE article and sending it to your syndication list.
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    • Profile picture of the author JOSourcing
      Banned
      Originally Posted by manicmethods View Post

      Woah woah woah. JOSourcing. I think the Article Syndication gurus are gonna shout you down over that.
      :rolleyes:

      Originally Posted by manicmethods View Post

      The whole idea of Article Syndication is using your own articles that you have previous submitted, had indexed on your own site and are sending out to other publications.

      That's what Article Syndication is - Taking 1 article, the same ONE article and sending it to your syndication list.
      How's that working out for ya?
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  • Profile picture of the author manicmethods
    As already stated, I have JUST STARTED so how's it going, well I've been doing it a few hours.

    I'm sure MYOB, Alexa Smith or one of the other Article Syndication experts will pop along soon (or at least I hope) to put you in your place so you fully understand what Article Syndication is about.
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    • Profile picture of the author JOSourcing
      Banned
      Originally Posted by manicmethods View Post

      As already stated, I have JUST STARTED so how's it going, well I've been doing it a few hours.

      I'm sure MYOB, Alexa Smith or one of the other Article Syndication experts will pop along soon (or at least I hope) to put you in your place so you fully understand what Article Syndication is about.
      { { {I'm totally shivering with massive amounts of awesome fear. }

      :rolleyes:

      Goodbye and good luck.
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  • Profile picture of the author manicmethods
    I'm not trying to scare you, I just don't appreciate:

    a) Someone sharing wrong information
    b) Misguided people on the WF
    c) People who think Guest Posting is the same as Article Syndication
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    • Profile picture of the author JOSourcing
      Banned
      Originally Posted by manicmethods View Post

      I'm not trying to scare you, I just don't appreciate:

      a) Someone sharing wrong information
      b) Misguided people on the WF
      c) People who think Guest Posting is the same as Article Syndication
      After re-reading the entire thread, I have to offer my apologies. I continued with you under the assumption that you were confused as to why your guest posting attempts were being rejected by sites that already stored copied content.

      I think this bit threw both me and you off track: "Right guys. I'm finally trying Article Syndication, but have already had a few replies from blogs (that are using Ezine Articles) saying they don't want duplicate content."

      Blogs that state such a thing are usually blogs that accept guest posts. I mistakenly assumed you were guest posting as a result. So again, my apologies.

      You're 'syndicating' articles - not guest blogging. Got it. Now I have the same question that you have... Why in the world would a site full of copied content refuse more copied content?

      The IM world continues to baffle!
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  • Profile picture of the author manicmethods
    Apology accepted

    These blogs aren't exactly full of copied content, but they look like they've syndicated a few articles from Ezine here and there so assumed they'd be happy to use my articles.

    This is one email I got:

    "I’m afraid I’ll have to turn down your articles as I am concerned
    about duplicate content."
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    • Profile picture of the author JOSourcing
      Banned
      Originally Posted by manicmethods View Post

      Apology accepted

      These blogs aren't exactly full of copied content, but they look like they've syndicated a few articles from Ezine here and there so assumed they'd be happy to use my articles.

      This is one email I got:

      "I'm afraid I'll have to turn down your articles as I am concerned
      about duplicate content."
      I wonder if this is the beginning of a new trend... and what that will do to the syndication industry. Google has made just about every webmaster in existence paranoid over the duplicate content issue, so I wouldn't be surprised if you continued to encounter this problem. Solution?

      I'm going to stick to my anti-syndication guns and suggest guest posting instead (if you're stuck on getting exposure that way).

      This is fascinating to say the least!
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  • Profile picture of the author tryinhere
    http://myblogguest.com/blog/guest-bl...-really-works/

    About Guest Blogging - My Blog Guest

    that link is from myguestblog / the owner is also a member here and explains in some part the differences
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    | > Choosing to go off the grid for a while to focus on family, work and life in general. Have a great 2020 < |
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  • Profile picture of the author manicmethods
    The thing with guest posting is the time you put in.

    Time spent for guest posting to 50 websites =
    Write 50 articles --> At least 12hrs
    Submit the 50 Articles --> At least 1hr
    So that's a total of 13hrs

    Time spent for article syndication to 50 websites =
    Write 1 article --> 15 to 20mins
    Send an Email to the members of your syndicate --> 10mins
    So thats UNDER an hour

    That's why I want to follow the article syndication path.
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    • Profile picture of the author JOSourcing
      Banned
      Originally Posted by manicmethods View Post

      The thing with guest posting is the time you put in.

      Time spent for guest posting to 50 websites =
      Write 50 articles --> At least 12hrs
      Submit the 50 Articles --> At least 1hr
      So that's a total of 13hrs

      Time spent for article syndication to 50 websites =
      Write 1 article --> 15 to 20mins
      Send an Email to the members of your syndicate --> 10mins
      So thats UNDER an hour

      That's why I want to follow the article syndication path.
      I understand. But you don't approach guest posting the same way you approach syndication. I.E. You don't need 50 websites. Not unless you've got enough money to outsource the writing.

      Instead, write for maybe 4 - 5 of the most highly trafficked and related blogs only. Writing for TechCrunch, for example, could send you thousands and thousands of visitors over a matter of just a few months. Syndicating an article to 50 lesser trafficked websites won't, and if you really think about it, the syndication strategy would require more work just to match the traffic generated by TechCrunch (used as an example site).
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    • Profile picture of the author Frank Donovan
      Hi SantiSantana,

      IMO, that's an excellent summing up.


      Hi manicmethods,

      Originally Posted by manicmethods View Post

      Time spent for article syndication to 50 websites =
      Write 1 article --> 15 to 20mins
      Send an Email to the members of your syndicate --> 10mins
      So thats UNDER an hour

      That's why I want to follow the article syndication path.
      I hope I'm not doing your writing skills a disservice, but I'd be amazed if you could regularly produce articles of syndication quality in 15-20 minutes.

      Unless you were totally familiar with the topic, I'd expect the research to take up several hours, if not a day or more. The resultant article (which, depending on the subject, you should aim to be between 1,000-2,000 words), would take a lot longer than 20 minutes to write; not to mention the revisions you'd probably need to make before you were completely satisfied.

      Granted, this generally isn't the way articles submitted to article directories are created, but very few of those standard articles ever get syndicated.


      Frank
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by Frank Donovan View Post

        I hope I'm not doing your writing skills a disservice, but I'd be amazed if you could regularly produce articles of syndication quality in 15-20 minutes.
        This is true.

        I can't write more than one syndication-quality article per day, myself. (I'm exaggerating, slightly, perhaps: I have had a few days when I've written two, but those have been days on which I haven't done anything else at all.)

        But that's ok, because the income you earn from article marketing doesn't really depend on the number of articles you have: it depends mostly on how widely syndicated they are, in front of highly targeted traffic.

        I write about 25 articles per month, to be honest, and that's plenty for me to keep 8 entirely unrelated niches supplied with all their content needs for article marketing, updating my sites, adding to my email series, and so on. Each niche site/business gets 3 new articles per month, and that's more than enough.
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  • Profile picture of the author tryinhere
    For those looking at guest blogging one of the reasons probably why a lot are not accepted is the among the following

    low quality content < many people peddle cheap rubbish hoping for a link, these are often written by people with poor english skills, one of the latest headlines to come through was.

    Article name: Inexpensive Ways to Keep Your Kids Alive

    Poor bylines that are unrelated, so for a dating article the byline might be.

    Jenny is an avid follower of dating and is currently buying her new home in watocares and wipes her backside with cuddly paper

    You do get some diamonds in the rough.
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    | > Choosing to go off the grid for a while to focus on family, work and life in general. Have a great 2020 < |
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  • Profile picture of the author manicmethods
    JOSourcing, that's a bit of a far fetched example.

    That's like me saying if I wrote for CNN I'd only need the one article. Well DUH?

    I'm comparing like-for-like. If you look at the majority of websites that accept Guest Posts, they are similar to the sites that accept Syndicated Articles.
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    • Profile picture of the author JOSourcing
      Banned
      Originally Posted by manicmethods View Post

      JOSourcing, that's a bit of a far fetched example.

      That's like me saying if I wrote for CNN I'd only need the one article. Well DUH?
      LOL (So why not give it a try! ;-)

      Originally Posted by manicmethods View Post

      I'm comparing like-for-like. If you look at the majority of websites that accept Guest Posts, they are similar to the sites that accept Syndicated Articles.
      I think it depends on the industry. I don't know your industry, but perhaps you can find some higher quality (and higher trafficked) blogs here: » 500+ Places to Syndicate Your Content

      That list was compiled by a fellow warrior.
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  • Profile picture of the author manicmethods
    Yeh. I've seen that list before. It's not bad

    I'm involved in quite a few niches, none of the usual IM/MMO etc.
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    • Profile picture of the author JOSourcing
      Banned
      Originally Posted by manicmethods View Post

      Yeh. I've seen that list before. It's not bad

      I'm involved in quite a few niches, none of the usual IM/MMO etc.
      Well, just so you know, I guest posted for a popular website back in 2010 and I'm still getting traffic from it!! It's not a lot of traffic since it has been such a long time, but I smile every time I see its URL in my referral stats.

      One word of caution should you decide to guest post, though. Some guest blogs reserve the right to edit what you submit. If you're not comfortable with that, I recommend that you have a meaningful discussion with the blogger. Another one of my guest posts was basically butchered to death with irrelevant links and bad grammar, so I've refrained from the practice and keep my stuff on my own site for now. However, knowing the rewards of guest blogging, I'll probably start again in the near future.
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  • Profile picture of the author manicmethods
    Well I'm not going to even CONSIDER guest posting when there is Article Syndication.
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    • Profile picture of the author JOSourcing
      Banned
      Originally Posted by manicmethods View Post

      Well I'm not going to even CONSIDER guest posting when there is Article Syndication.
      Well I'd appreciate it if you keep the WF updated on its progress (especially after encountering the obstacles you mentioned above).

      Good luck.
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  • Profile picture of the author manicmethods
    Yeah I will do. I plan on spending the whole of today emailing/speaking to magazine publishers and website owners etc and I'll get on an update everyone in a week or so hopefully with positive results.
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  • Profile picture of the author manicmethods
    I've contacted a few blogs and also some online magazine/newletter type sites.

    Any other advice some of the gurus could give would REALLY help me out?
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    • Profile picture of the author JOSourcing
      Banned
      Originally Posted by manicmethods View Post

      I've contacted a few blogs and also some online magazine/newletter type sites.

      Any other advice some of the gurus could give would REALLY help me out?
      Are you still being denied the chance to publish your syndicated article at magazine sites and in e-zines???
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  • Profile picture of the author manicmethods
    Not had any responses yet. I'll keep at it for a week or so and see what sort of response I get.
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  • Profile picture of the author Tiffany Carter
    Guest Posting is better because you are diversifying your traffic
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Tiffany Carter View Post

      Guest Posting is better because you are diversifying your traffic
      No disrespect, but how did you arrive at that conclusion?

      If the only place you put articles for syndication is a handful of directories, I might agree with you. But if you put in the time to build your network, you can place each article in a wide variety of venues, from websites to print newspapers and magazines.

      If you vary your media, you also add another collection of opportunities to expose your content to interested viewers.

      More general comments...

      There seems to be a common theme for people who set out to syndicate content. Maybe it's the seeming omnipresence of Wordpress, but the first thing just about everybody in these threads tries is contacting bloggers. When they meet some resistance, they get confused and/or discouraged. Unless your content is truly top-notch, getting published on high traffic, high authority blogs can be difficult.

      One way to find people willing to syndicate content is to look for people who have already used syndicated content. Go to EzineArticles, or your directory of choice. Find an article similar to what you write, of similar quality. Pick a passage of about 10 words, spanning two or more sentences. Search for that passage, in quotes (exact match). The result is almost all sites that have used that article. One caveat: you will have to wade through some autoblog and scraper site muck, but you will also find site owners that have proven they use syndicated material.

      Some simple arithmetic:

      100 visitors from each of 10 outlets is 1,000 visitors. So is 1,000 visitors from 1 outlet. But the 10 smaller outlets don't get hammered with requests to publish link spam like the larger ones.

      It can also be much easier to land an article in a print newspaper, especially the smaller weeklies and penny saver types, than it is on an authority blog. Especially an authority blog where a good chunk of popularity and authority come from the blogger's personality.
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  • Profile picture of the author SantiSantana
    Here's my take on it, with a disclaimer first:

    Disclaimer: I am now in a position in which I both write content and get content from other people in my (rather specific) niche:

    Article syndication relies on your ability to create authority on yourself in the niche you write about. If you come to me as a guest poster I will want to make sure you can write good quality articles. If I'm going to get an article you have already publisehd before, I want to make sure that it is very, very good; very, very targeted to my audience or/and you are an authority on this field that my readers will recognize. If it can be all three even better.

    Both have their strengths and weaknesses. Guest posting is an excellent way to create more personal relationships with both the website owners and their subscribers. On the other hand if you guest post for 10 or more different sites weekly we ar elooking at a lot of time invested in research, writing and discussing changes.

    Article syndication by its very nature means once you have created your article and made it available you don't have to do anything else. Peple that go to an article directory to take it to republish already know the terms on which that is done. Of course, what you get in time savings, you lose in the possibility to engage each audience specifically to make your message more relevant.

    About the people that come from an article directory and tell you they don't want an article that has been publisehd elsewhere, you can think good things, bad things and even strange things and most of the time you will have at least one case that fits in each category.

    Some people will use the article directories to look for new writers in their area and see their writing style, then approach you to write directly from them. That's perfectly normal.

    Other people will want you to write for them but tell you they have editorial rights since you are technically "working" for them as the article is specifically for them and not for syndication or the general public. In here you can find people that simplu want to make sure all content fits "their" style and you will find people that want to takw advantage of you in different ways (defiling the article to suit them or plain stealibng by getting your links out of it and replacing them with their own, and most things in between). You will have to test the waters yourself and maybe get burnt a couple of times before you know how to handle that.

    And then you will get the weird ones. You will recognize them when you read their proposals. No explanations needed here.

    Article syndication Jackpot is when you write a piece that makes the rounds so soundly on the net that you get, say, Washington Post, New york Times, The Guardian or any other massively big publication to republish your article, usually becaus eit refers to a topic they are covering at the time and is highly related and very high quality. If and when you achieve that, be proud.

    People who find you from article directories but dont want to syndicate because of duplicat content, simply do your due diligence. CHeck their sites, see if they have other sindicated articles there, check their links, maybe even do a search and see if you can get a clear picture. They most likely will be ok but yu may find the odd bad apple.

    Hope this helps.
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  • Profile picture of the author Velant
    Originally Posted by manicmethods View Post

    So from what I understand Article Syndication is where you get high quality, high traffic websites to use your content with a link back to your website.

    Is this not the same as guest posting?
    Not Really. With article syndication you get a backlink and usually very limited traffic, unless your article is absolutely mind blowing. It's posted on "all niches" article directories, whereas with guest blogging you may target authority & high traffic blog in your niche and thus on top on backlink also drive quality, highly targeted traffic to your site and that's a huge advantage. Plus you build relationships with the blog owners which later may develop in mutually benefitial collaboration such as JVs, ad swap, mutual reviews etc.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Velant View Post

      Not Really. With article syndication you get a backlink and usually very limited traffic, unless your article is absolutely mind blowing. It's posted on "all niches" article directories, whereas with guest blogging you may target authority & high traffic blog in your niche and thus on top on backlink also drive quality, highly targeted traffic to your site and that's a huge advantage. Plus you build relationships with the blog owners which later may develop in mutually benefitial collaboration such as JVs, ad swap, mutual reviews etc.
      As I said to another poster earlier, no disrespect intended, but this is a very limited view of article syndication. Posting to 'all niches' directories and passively waiting for others to find and republish your content is just scratching the surface. As is settling for just a link and whatever meager traffic survives the directory's gauntlet of distractions.

      Building an active syndication network which includes more outlets that just blogs offers many of the same benefits you mention for guest blogging. Plus, you get the opportunity to reach people who wouldn't know what a blog or guest post was if it bit them...
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  • Profile picture of the author Lightlysalted
    Great thread. I'd also suggest Writers Market. I've also picked up some other previously untried sites from this thread, so thanks for sharing.
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