How to Build My Subscriber Base?

9 replies
I have a niche investing website which offers a premium subscription service for real-time advice and research.

I'm wondering if anyone has advice on building the subscriber base?

I do have ability to offer affiliate commissions on my product-so wondering if this would be the best way maybe? And if so, how do I find the users to promote my product?

Any help is hugely appreciated!
#base #build #subscriber
  • Profile picture of the author juggerna623
    You could find someone on this website. Just as you would find a customer in on the internet you now have to find a affiliate on the internet. I would be willing to become an affiliate.
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  • Profile picture of the author mindreaderwriter
    Banned
    cdogstu77,

    Why not try using an ebook for your list building? Come up with a niche that is close or related to your niche investing website that offers a premium subscription service for real-time mentoring. You can do either of these two:

    1. Write a 50-page ebook and use it as a giveaway for your subscribers. You know, for the sake of building your list.
    2. Write a 15 to 20-page ebook and another 50-page ebook. The shorter one will be your giveway to entice readers to purchase the longer version. The shorter one must be packed with powerful information. THe longer ebook must contain the complete details of the shorter version. The shorter version will serve as a "teaser" for your subscribers.

    The first option allows you to build your client-base.
    The second option enables you to build your client-base AND earn by selling your ebook (PLR). It's a double-edge sword.

    This is what most of our clients do. We're the ones who write their ebooks. A lot of product creation gurus are ordering their ebooks from us. Let me know if you think I can help you Warrior to Warrior. Click my signature.


    Originally Posted by cdogstu77 View Post

    I have a niche investing website which offers a premium subscription service for real-time advice and research.

    I'm wondering if anyone has advice on building the subscriber base?

    I do have ability to offer affiliate commissions on my product-so wondering if this would be the best way maybe? And if so, how do I find the users to promote my product?

    Any help is hugely appreciated!
    {{ DiscussionBoard.errors[6271531].message }}
    • Profile picture of the author Daveslaw
      Agree here!

      Give something away for free that shows your knowledge and/or skill. People love freebies and are very willing to provide their email address and name for it. Once you have this you can try sell to them direct.

      This was how i built up a list in a niche i was working in and the numbers received from giving something away for free was so much greater then trying to make a sale without.... contacts become sales in the future depending how good your sales skills are through your email marketing.

      Originally Posted by mindreaderwriter View Post

      cdogstu77,

      Why not try using an ebook for your list building? Come up with a niche that is close or related to your niche investing website that offers a premium subscription service for real-time mentoring. You can do either of these two:

      1. Write a 50-page ebook and use it as a giveaway for your subscribers. You know, for the sake of building your list.
      2. Write a 15 to 20-page ebook and another 50-page ebook. The shorter one will be your giveway to entice readers to purchase the longer version. The shorter one must be packed with powerful information. THe longer ebook must contain the complete details of the shorter version. The shorter version will serve as a "teaser" for your subscribers.

      The first option allows you to build your client-base.
      The second option enables you to build your client-base AND earn by selling your ebook (PLR). It's a double-edge sword.

      This is what most of our clients do. We're the ones who write their ebooks. A lot of product creation gurus are ordering their ebooks from us. Let me know if you think I can help you Warrior to Warrior. Click my signature.
      {{ DiscussionBoard.errors[6272739].message }}
  • Profile picture of the author andynathan
    What do your clients want? Figure it out and provide that value to your prospects. For example, I use awesome info-packed Webinars to help prospective clients benefit from my services before they ever become clients.
    Signature

    Delighfully Inexpensive: The Scientific Formula For Profitable Blogging takes you step-by-step into how to create mind-blowing content that inspires your readers to learn more about your services.
    Scientific Formula For Profitable Blogging Link

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  • Profile picture of the author ToddRestrepo
    Try offering something easy like: "Tip of the day or week" start off with something easy so you can get it up and running fast and then test and tweak until you hit your CTR expectation.

    Giving value is the key. You don't want to entice people to subscribe and then under-deliver.

    Best of Luck!
    Todd
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  • Profile picture of the author fenixpro
    Hi OP,

    Well, it looks like some of the responses are varying and I have to admit that when I read your post it's a little confusing. If I understand correctly, you are looking for subscribers TO YOUR SITE, not to a list because your site is a membership site, correct?

    Well if this is true, you 'simply' need to identify your target demographic and then drive targeted traffic to your site. The usual suspects of methods for this can be: PPC, PPV, Social Media (sounds like LinkedIn might be good) and good old fashioned keyword research and content creation.

    If your site is optimized to convert, you simply need to drove people to it that will be at least generally interested and some percentage will convert - which you can increase and work on with testing.

    As mentioned, getting prospects onto an email list and then into your funnel with then end goal being that they subscribe to your site is another possibility and way to increase your overall site conversions.

    Aloha ~
    Signature

    You Are Not Your Thoughts
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  • Profile picture of the author cdogstu77
    Thanks all! Some really great pointers.

    As clarification--yes i do have a website now which is a paid subscription service. So i'm just trying to drive traffic--in order for people to sign up. Have had limited success thus far with adwords--so i figured looking for affiliates to help promote might be a good idea.

    I like the idea of an e-book--just strapped for time now--so that might be something a little further down the line.

    juggerna if you or anyone else here wants to help promote -- just look up shortzilla in google and is first result.

    Thanks!
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    • Profile picture of the author Daveslaw
      I have had some great success with some other companies out there which are not adwords. Some are great as they have great pricing if you can design a page or an image that is very 'clickable'. I haven't used them for some time now but i will see if i can find some details on them for you this week. Can't promise i will find the details but believe this information is in one of the videos I had on an email course i did a little while ago.

      Originally Posted by cdogstu77 View Post

      Thanks all! Some really great pointers.

      As clarification--yes i do have a website now which is a paid subscription service. So i'm just trying to drive traffic--in order for people to sign up. Have had limited success thus far with adwords--so i figured looking for affiliates to help promote might be a good idea.

      I like the idea of an e-book--just strapped for time now--so that might be something a little further down the line.

      juggerna if you or anyone else here wants to help promote -- just look up shortzilla in google and is first result.

      Thanks!
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  • Profile picture of the author cdogstu77
    cool dave--would love to find out what it is ..if you can think of it that is ...Thanks!
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