Pinterest - Are we all cruising for a bruising?

17 replies
OK - I admit it. I'm paranoid.

It's one thing to be granny, 'innocently' reposting a copyrighted image - it's another thing to be an internet marketer, scraping images that fit keywords and driving traffic to our own affiliate links or websites.

How long will our Pinterest money making machines last before someone on our end of the spectrum is hit with $30K per image from a violated source like Getty Images?

I know 'everyone else' is doing it... but that doesn't make it right, or keep us safe.

The main problem is that Pinterest's copyright policy puts the burden on users. Under Pinterest's Terms of Use section, it states that the Pinterest members are solely responsible:

"YOU ACKNOWLEDGE AND AGREE THAT, TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE ENTIRE RISK ARISING OUT OF YOUR ACCESS TO AND USE OF THE SITE, APPLICATION, SERVICES AND SITE CONTENT REMAINS WITH YOU."

Obviously, it is the users who are supposed to get permission from the owner.

Since the burden of following copyright laws is 'pinned' on the users and not on Pinterest, aren't we marketers in particular at the highest risk of being targetted?

The following thread from mansurovs.com was particularly disconcerting.

Pinterest
#bruising #cruising #pinterest
  • Profile picture of the author ShaneBoyd
    I don't Pinterest dude. I know there are people earning money from it and all, but I never liked it for the very reason you're talking about.
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    • Profile picture of the author warrior2008
      Originally Posted by ShaneBoyd View Post

      I don't Pinterest dude. I know there are people earning money from it and all, but I never liked it for the very reason you're talking about.
      Ha... I think Heidi is a girl bro... not a dude.

      With that being said, it is still a wait and see game for me and I am
      going slow.
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  • Hi Heidi

    I agree with what you say.

    Only the other day I was visiting a blog where they showed you by video how to go to google images, swipe the image and then use Powerpoint to overwrite a " quotation" onto the photo.

    I think there are many people who don't realise that you can't just take someone's work and pin it or use it anywhere you please.

    If you go to Flickr for example, there is a (?) next to each photo which tells you when you click on it whether there are any known copyright issues.

    If the copyright has expired and there are no known issues, you can use it.

    Some owners of the photos will let you use them as long as there is a reference made stating where the original photo comes from and giving them credit.

    Others you just can't use... full stop.

    Even on Google Free Images, they might be free but you often have to " give credit" to the original source if you use them.

    Although I think Pinterest is an interesting concept, I think that many people are going to find themselves in deep water over this if they're not careful.
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  • Profile picture of the author SocialMediaOwls
    As far as being an "IM'er" and scraping things and changing them....it's not really a good long term strategy to go.

    I have made Pinterest tutorials/videos and am teaching ebay/etsy sellers how to successfully sell/list/pin their products on Pinterest LEGITMATELY.
    Signature

    Health and Fitness niche Affiliate Program | High CTR/EPC | Personal Account Manager 24/7 support https://influencer.bulksupplements.com

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  • Profile picture of the author Don Schenk
    When I heard of Pinterest what immediately came to mind was the copyright issue.

    I owned a studio of a lot of years, and it was a constant battle to keep people informed that when they purched photographs, they only owned those prints. The did not own the right to copy them.

    They could do anything they wished with those prints - throw darts at them, cut them into little pieces, give them away, put them on the wall - anything except make copies.

    It's become the wild west again out there.

    :-Don
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  • Profile picture of the author flashisland
    The whole Pinterest concept is really on shaky ground. The whole point is to steal images from around the web and re-post them. Yes there are some original images on there but almost all their content is stolen. It's only a matter of time until big content holders (Getty, etc) start to come after them like they do with Facebook and file sharing sites.

    As a user or internet marketer I wouldn't worry too much. I would worry if you are an owner/investor in the site!
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  • Profile picture of the author sameergulati
    As a newbie, on this issue i think its only a matter of time that pinterest allows only royalty free images to be shared if it hopes to grow and compete with the likes of facebook and flickr.
    That would save not just us marketers the trouble but would also give users an eye for creativity and originality
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    • Profile picture of the author NoodlyDoodly
      Originally Posted by sameergulati View Post

      ...its only a matter of time that pinterest allows only royalty free images to be shared if it hopes to grow and compete with the likes of facebook and flickr.
      Pinterest will not give up on the willful blindness to copyright infringement unless stopped by a court.
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  • Profile picture of the author Rashell
    Originally Posted by Heidi White View Post

    it's another thing to be an internet marketer, scraping images that fit keywords and driving traffic to our own affiliate links or websites.
    But that's not marketing. It's (more like) being a digital pick pocket. Affiliate managers should immediately ban the accounts of people using those tactics.

    As far as being paranoid, instead you could...
    • find posts with the pin button
    • get permission before pinning
    • or use your own image (such as text to image) to pin and link out to the post you want to bookmark
    Rashell
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    • Profile picture of the author ShayB
      The other side of the coin is to have your own branded images on your sites and use Pinterest to drive traffic.

      I'm not an expert on Pinterest by any means, but it seems like a logical thing to me? And the safest route?

      For images - either break out the camera or hire someone to do artwork. Seems like a simple plan to me?

      Or am I just underthinking this?
      Signature
      "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
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      • Profile picture of the author cjreynolds
        Originally Posted by ShayRockhold View Post

        The other side of the coin is to have your own branded images on your sites and use Pinterest to drive traffic.

        I'm not an expert on Pinterest by any means, but it seems like a logical thing to me? And the safest route?

        For images - either break out the camera or hire someone to do artwork. Seems like a simple plan to me?

        Or am I just underthinking this?
        Oh, you're so picky!! You mean we should go to the trouble of using LEGAL images that we actually OWN??!! Do you realize how much that eats into my bottom line? I would have to put TIME and EFFORT into that!

        Forget That! Google Images, Baby! DAMN the copyrights - FULL SPEED AHEAD!! :p
        Signature

        I just added this sig so I can refer to it in my posts...

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        • Profile picture of the author ShayB
          Originally Posted by cjreynolds View Post

          Oh, you're so picky!! You mean we should go to the trouble of using LEGAL images that we actually OWN??!! Do you realize how much that eats into my bottom line? I would have to put TIME and EFFORT into that!

          Forget That! Google Images, Baby! DAMN the copyrights - FULL SPEED AHEAD!! :p
          Okay, you gave me a giggle.

          But, seriously - this is actually a HUGE opportunity if you look at it the right way.

          Can you get in trouble for pinning stuff that isn't yours? Sure. For taking images you don't own? Absolutely.

          So....the reverse of that is to get your own work done.

          Artwork ranges - new artists may be inexpensive. The ones with more experience not so much. But they can be worth it.

          JMHO, of course. YMMV
          Signature
          "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
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  • Profile picture of the author andreasup
    The pinboard craze is gaining steam with or without the concerns with the copyright issues. I agree that when the big photosites lower the boom, it will be on the owners of Pinterest rather than the individuals.

    It's easier to get the whole site shut down with an injunction then to tackles thousands of copyright violator's boards.

    Will Pinterest go away anytime soon? Even with the copyright issues? No. Currently Pinterest referrals beat YouTube, Google+, & Reddit combined.

    While Pinterest has to worry about illegal photo sharing they also have to worry about the competitors breathing down their boards (sorry, couldn't resist the pun).

    Pinterest currently only has 16 employees. They are going to have to scramble to keep abreast of issues, field requests for information, etc.

    Some competitors hot on Pinterest's tail:

    1. Juxtapost - Juxtapost boasts some big features that Pinterest could lose out on. With Juxtapost you can make a postboard (Juxtapost calls them “postboards”) private. No such function on Pinterest. That’s a big deal if you're trying to hide copyrighted pics you "borrowed"

    Juxtapost’s boards are exportable. You can build an Excel file with your materials. If you’ve collected party planning information for example, you don’t have to cart your whole pinboard around with you as you start implementing ideas. Juxtapost also has color indexing feature, helping you keep everything coordinated for decorating purposes, etc. Nope..not available on Pinterest.

    2. Lulu Live. Developed at Middle East Voices, Lulu Live is a place where people can pin pictures and video of Arab Spring uprisings, particularly those in Bahrain. The Pinterest-like layout allows for a quick scan of available material, without the regimented layout of YouTube itself. They don't claim to be a Pinterest competitor BUT they could be.

    3. Snatchly - Laid out with a more Pinterest-looking format it has categories including porn. No porn on Pinterest. Or at least they claim not to allow it.

    I'm sure I missed some, but those are the competitors currently with Pin on their radar.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Heidi White View Post

    Pinterest - Are we all cruising for a bruising?
    I've always assumed so. The legal and regulatory issues have to catch up with them at some point, don't they?

    Originally Posted by Heidi White View Post

    OK - I admit it. I'm paranoid.
    Noooooo, you're just not. You're sane. And have seen (through the hype and hysteria) that there are huge "issues" there. And you're right, in my view.

    I'm with LBD (post #6 above) and others, anyway.
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  • That's why I only post my own pictures.

    Michael

    Originally Posted by Heidi White View Post

    The main problem is that Pinterest's copyright policy puts the burden on users. Under Pinterest's Terms of Use section, it states that the Pinterest members are solely responsible:

    "YOU ACKNOWLEDGE AND AGREE THAT, TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE ENTIRE RISK ARISING OUT OF YOUR ACCESS TO AND USE OF THE SITE, APPLICATION, SERVICES AND SITE CONTENT REMAINS WITH YOU."

    Obviously, it is the users who are supposed to get permission from the owner.

    Since the burden of following copyright laws is 'pinned' on the users and not on Pinterest, aren't we marketers in particular at the highest risk of being targetted?
    {{ DiscussionBoard.errors[6287743].message }}

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