Facebook Sued for $15B !!

I have seen ads display in my facebook that were relevant to my browsing activity outside of facebook. Even from stuff in my email browser. So they are definitely deep in your business.

Thanks
1 reply

{{ DiscussionBoard.errors[6272599].message }}

cashp0wer 12 years ago

Wow - 15 billion dollars? Can you even imagine having that much money, or even a small part of that much money! Maybe we will all get rich off of Facebook.
- Thanks
- 1 reply
Signature
My Internet Marketing Blog - Warts And All!
{{ DiscussionBoard.errors[6273030].message }}
- cjreynolds 12 years ago
  
  Originally Posted by cashp0wer
  
  Wow - 15 billion dollars? Can you even imagine having that much money, or even a small part of that much money! Maybe we will all get rich off of Facebook.
  
  When it's all said and done, we each get $2.00
  
  Thanks
  
  1 reply
  
  Signature
  
  I just added this sig so I can refer to it in my posts...
  
  {{ DiscussionBoard.errors[6273104].message }}
  
  JohnLeonard 12 years ago
  
  Originally Posted by cjreynolds
  
  When it's all said and done, we each get $2.00
  
  Well FB gave me a $50 ad credit already....So I guess we're even...haha
  
  Thanks
  
  Signature
  
  WSO*** Wordpress Theme For Facebook Timeline....Dimesale Starting At $0.01
  
  {{ DiscussionBoard.errors[6274968].message }}

onSubie

12 years ago

"...accuses Facebook of tracking users' "Like" buttons, which it claims violates the U.S. Wiretap Act's prohibition of 'interception and disclosure of wire, oral or electronic communications.'"

I am not familiar with the US Wiretap act, but anyone who is a member of facebook knows what a "Like" button is (a facebook feature) and what it does (posts a notice on their wall and adds items to the "things liked" in their profile).

It is also not unreasonable (IMHO) for facebook to use information associated with your facebook profile to help serve ads within their site.

Google will do this even on sites they don't own, even if you are not signed up to a Google account, and without you needing to click on a clearly identified Google icon.

If I was Facebook I would point out that the "Like" button on 3rd party sites is expressly designed so users know they are explicitly making an association with Facebook. The user needs to have a facebook account, has already agreed to the ToS there and understands how the "Like" button approval system works.

If users don't want people to know their personal problems, they aren't going to "Like" that article on fungal infections; but if they "Like" Gucci shoes, an ad from a store offering 50% off Gucci shoes might be appropriate.

The complaint may involve more than just using "Like" buttons to track user web activity, but that was the only issue described in the article.

However, this comment after the article may shed more light on the issue if that is what the suit is really about:

They not only track what you like, they also track everything you do on the web, whether you're signed in or not! HUGE invasion of privacy!!

Mahlon

[ 1 ] Thanks
1 reply

{{ DiscussionBoard.errors[6273091].message }}

Ben Gordon

12 years ago

Originally Posted by onSubie

"...accuses Facebook of tracking users' "Like" buttons, which it claims violates the U.S. Wiretap Act's prohibition of 'interception and disclosure of wire, oral or electronic communications.'"

I am not familiar with the US Wiretap act, but anyone who is a member of facebook knows what a "Like" button is (a facebook feature) and what it does (posts a notice on their wall and adds items to the "things liked" in their profile).

It is also not unreasonable (IMHO) for facebook to use information associated with your facebook profile to help serve ads within their site.

Google will do this even on sites they don't own, even if you are not signed up to a Google account, and without you needing to click on a clearly identified Google icon.

If I was Facebook I would point out that the "Like" button on 3rd party sites is expressly designed so users know they are explicitly making an association with Facebook. The user needs to have a facebook account, has already agreed to the ToS there and understands how the "Like" button approval system works.

If users don't want people to know their personal problems, they aren't going to "Like" that article on fungal infections; but if they "Like" Gucci shoes, an ad from a store offering 50% off Gucci shoes might be appropriate.

The complaint may involve more than just using "Like" buttons to track user web activity, but that was the only issue described in the article.

However, this comment after the article may shed more light on the issue if that is what the suit is really about:

They not only track what you like, they also track everything you do on the web, whether you're signed in or not! HUGE invasion of privacy!!

Mahlon

I agree. They wouldn't be sued for tracking people's "liked" posts otherwise Google and several other companies would be sued. However, due to them tracking EVERYTHING we do on the web this could well be a serious law suit. But I guarantee that they did this on purpose. They probably made and found out a lot more using this information than that $15B. Companies like Facebook don't make these kinds of mistakes.

Thanks

{{ DiscussionBoard.errors[6273200].message }}

Tsnyder

12 years ago

Pocket change for these guys... if the plaintiffs have
a legit case FB won't litigate. They'll end up settling
for a small fraction of this number.

Thanks

Signature

If you knew what I know you'd be doing what I do...

{{ DiscussionBoard.errors[6273308].message }}

TheArticlePros

12 years ago

*** Coming Soon ***

I'm launching a WSO to teach you how to stalk other stalkers on Stalker...err...Facebook while blocking the ever-present like button from stalking you back. That's right!! I'm going to teach you to become Stalker McStalkerton! Only by changing your screen name to "Stalker McStalkerton" can you block FB from ever stalking you!

My OTO/Upsell for the WSO will be to teach you how you can create a simple email out of thin air, forward it to 10K people or so, and make 5 bajillion dollars on it just by mentioning "Apple," "Microsoft," and "DR DOS" in it at the same time.

** Bonus points to the first person who remembers what DR DOS was.

-- j

Edit: Oh yeah, I forgot to tell you that I am selling this WSO for $997 no $497 no $197 no $1.99 yesterday only!!!!

[ 1 ] Thanks

Signature

Posting About Life & Video Games:
http://www.jarycu.com

{{ DiscussionBoard.errors[6273324].message }}

derek.ang

12 years ago

GM (General Motors) did another stunt -> withdraw 10M advertising from facebook

Thanks

Signature

Get a free mobile site

{{ DiscussionBoard.errors[6273495].message }}

Eduard Stinga

12 years ago

I like where this is going!

I was just talking with a friend recently on Facebook chat, I was on my laptop, she was on her phone. Then I notice a little map icon near each message and I click on it, just to show me her exact location on the map from where she sent each message. When I told her she was like "Wtf, I wasn't aware of that!"

Thanks

Signature

Royalty Free Video Assets:
Stock Animation | GIF Animations | Vectors

{{ DiscussionBoard.errors[6274928].message }}

feelgoodtime

12 years ago

Amazing

Thanks

{{ DiscussionBoard.errors[6275022].message }}

JMB Marketing Group

12 years ago

Originally Posted by SamKalai

Facebook Sued for $15B

As their IPO launches, it seems that Facebook is being sued for $15 Billion for improper user tracking. Basically, the suit claims that Facebook invaded privacy by tracking users, whether they were logged into Facebook or not.

The suit, filed in the Federal Court in California, combined 21 total cases from around the Country. This figure in the suit is based on US Wiretap Act, and says that based on this law, it “provides statutory damages of the greater of $100 per violation per day, up to $10,000, per Facebook user.”

Facebook Sued for $15B

Facebook hit with $15B lawsuit for stalking us all on Facebook

Yup!

Saw this on the news within the past couple of nights (May 17th or 18th, 2012)!

Pretty scary, since this WILL affect their new IPO share price and company's future share price ... well into the future!

UNLESS, they can generate enough revenue in the future to cover this multi-billion "hiccup"!

Onwards and Upwards,

JMB

Thanks

{{ DiscussionBoard.errors[6276442].message }}

pacelattin

12 years ago

Woooaah, hold on here. How will this affect them?

You can put any amount you want in a lawsuit. I could tomorrow pay an attorney $2,500 to file a lawsuit against YOU for the amount of $200 Billion. Doesn't mean I'll get it... anyone can file a lawsuit, costs almost nothing.

Thanks

Signature

Pace Lattin | Performance Marketing Insider | Pace Lattin

{{ DiscussionBoard.errors[6276470].message }}

ExpertSEOServices

12 years ago

OUCH!
I wonder what this will mean for Facebook in the future.

Thanks

Signature

[SOLO AD] REVIEW PRICES - Buyer Lists Included - Quality Solos - LIMITED GOING FAST!!

{{ DiscussionBoard.errors[6276484].message }}

NXmarketeer

12 years ago

facebook will definitely be more strict and "fasist" like now they went into the markets.

Thanks

Signature

- Pinterest Bots Get Pin Blaster Bot Now -

- The free web proxies site! -

- Make money online -

{{ DiscussionBoard.errors[6276485].message }}

cashtree

12 years ago

FB already got a light slap from FCC over this very thing Facebook Settles With FCC, Basically Unrepentant | The Moderate Voice . It's the people right to sue though, the FB machine is out of control, i'm sick of it everywhere. Sadly as a business man I use it too so i'm part of the problem. I only use it cause consumers do, so when they stop, I can stop.

Thanks

{{ DiscussionBoard.errors[6276510].message }}

JD Ways

12 years ago

All this tracking by fb and advetisers wanting to sell you something..the world online and ofline is just becoming one big commercial!

Thanks

{{ DiscussionBoard.errors[6276620].message }}

Facebook Sued for $15B !!

Trending Topics

Are Solo ADs the Most Cost Effective Way to Promote your Product?

How do I effectively build and nurture an email list for affiliate marketing purposes?

Been a while! Any of you Old Timers here?

How much does the rebranding affect CR ?

Are billboards still effective in driving customers?