How Do You Solve This Problem With Continuity Membership Sites (thanks to Jermaine Griggs)?

You sell them what they want...But give them what they need. Follow this & people will stay subscribed. In other words - Each month...Give them something to look forward to for the next month for example...Instead of putting all your cards on the table right away...Tell them here is lesson 1 for this month.

Next month...I will reveal a sneaky little trick you can use to eat what you want but lose weight at the same time...etc...If you get my point.

I'll be honest.

I find it difficult to refuse access to ALL of my core training program as soon as a member has paid for access.

If I had a module that deals with diet, I can't leave a month before I give access to the exercise module.

And if I give a bit of diet and exercise advice, I can't give them the principles for breakfast one month, and the principles for lunch the next.

I can see how exercise could work, as you can give new training sessions each month. And you could do it with recipes, as you could give new ones each month.

But, I don't see how it's possible with the core material and weight loss principles.

I think you are right in your particular niche. GIve the core weight loss principles first. This is the real value that will show them that you mean to help them out. Then drip feed the exercise, recipe and motivational stuff (with other offers) over the next weeks and months. The secret is to make sure that the first principles are sound. Make sure they are pleased with that stuff. Then mail them regularly to know that the next tips are coming and are follow ups to the core training. You will never get them to stay at all if your first package is poor, or if they 'feel' that you are holding back only to keep them paying. Give value, and you will keep your customers.

The average is 2.4 months on a membership deal, so don't get disheartened. You may be able to keep some for longer, but the real thing is to keep adding new customers. Those who stay for much longer are a bonus. Remember that you still have them on your list, even if they are not subscribers to the membership site itself (as long as you have set things up the right way). They are also proven buyers! Quality!

Good luck.

Paul Dunstan

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That's solid advice guys, and has helped to give some clarity.

The question now is, if I charge something like $10/month, how many recipes and training videos would one expect?

Keep in mind, these are HD videos, and the recipes are very detailed, where even the most nieve in the kitchen could follow and duplicate exactly what I'm doing.

Would two recipes and one exercise video be sufficient each month for $10?

Hi Melanie,

Great thread. In most membership sites run by individual entrepreneurs, the value is YOU! People are paying to get access to YOUR information. Show them you can help them and keep helping them.

I too run a piano lessons membership site in a very narrow niche. I've been doing it for over 10 years - a lifetime for most internet based businesses. I started by charging $6.95 a month but now have enough content to keep someone busy for literally years - which is why I now charge $39 a month.

You must test. It's the only way to get a 'feel' for your value/price equation. Once you find the right balance, you're on your way.

I've done this niche, it's a tough one for continuity unless you're a very popular or visible spokesperson. You almost need a celebrity as the face to make it really work or someone who as actually been through it and done the program with success.

For pricing, look at your competition and price according. Weight watchers online has a big share of this market that you can take if you go a bit more niche versus general dieting.

For unlocking content. You give them a piece of everything each month. You don't have to say "month 1 is diet only", "month 2 is exercise only" and "month 3 is mindset only". You give them a combo of each of those 3 every month. Keeping it fresh and allowing them to expand their knowledge on the subject that way.