Opt In - Users unsubscribe

32 replies
Hi All

I set up a new IM squeeze page offering free ebooks and other free items. After 3 days of going live, ive got around 67 new signup .

The problem is 26 of the new signup immediately unsubscribe after they downloaded the free gifts.

Why do they unsubscribe when they receive top items for free ? Is this so called low quality users who just wants freebies ?

Thanks
JCA
#opt #unsubscribe #users
  • HI JC

    I think you have answered your own question. Unfortunately, a lot of people who sign up for freebies, are people who want freebies (sorry that's not supposed to sound flippant), althoug I must admit a near 50% drop out rate within a day or two does seem on the high side.

    Most people usually give it a few days to see what other freebies are on offer. I think it really depends on what you present them with after they sign up for the freebie. Is that some how scaring them off?

    I hope you find the reason and please let us know if you put your finger on the cause.

    All the very best
    Andy
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  • Profile picture of the author retsced
    There can be a number of reasons for this mate. Did your offer, deliver what it promised? If so, then that's not good enough, it needs to over deliver. Did you hit them with an over promotional sales page? Did they have to jump through hoops to get your free offer? Are these targeted visitors you are getting to your page? You say you got 67 subs to opt-in, are these solo ad subs, or free subs?

    As you can see, it's very difficult for anyone here to determine what the problem is without more information. The above comment suggesting it most likely can because of freebie seekers is not at all right. DO NOT MAKE ASSUMPTIONS IN BUSINESS. Find out exactly what's going on and deal with the FACTS as they unfold.
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    • Hi retsced

      I only menioned that freebie seekers are often just that, but I went on to make the same point as you did about checking all the elements after they sign up (only I didn't say it quite as eloquently as you ).

      I couldn't agree more with you about not making assumtions in business or in life for that matter.

      All the best to you.
      Andy

      Originally Posted by retsced View Post

      There can be a number of reasons for this mate. Did your offer, deliver what it promised? If so, then that's not good enough, it needs to over deliver. Did you hit them with an over promotional sales page? Did they have to jump through hoops to get your free offer? Are these targeted visitors you are getting to your page? You say you got 67 subs to opt-in, are these solo ad subs, or free subs?

      As you can see, it's very difficult for anyone here to determine what the problem is without more information. The above comment suggesting it most likely can because of freebie seekers is not at all right. DO NOT MAKE ASSUMPTIONS IN BUSINESS. Find out exactly what's going on and deal with the FACTS as they unfold.
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  • Profile picture of the author thedanbrown
    FREEBIE SEEKERS!

    Get used to them. You will find a lot of them in the IM niche especially.

    Other than that, you want to constantly be testing your squeeze pages to see why they are converting (or why not). Like retsced said you need to also think about if these opt-ins are coming from solo ads or if they are free subs. It really depends on the quality of traffic you're getting
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  • Profile picture of the author JC Alexandre
    Hello, Guys

    Thank you for your replies, Well yes i think something must be wrong somewhere. Perhaps the robust tactic on selling some other product might ticker the unsubscribe. Ill try a different approach .

    Thanks again for your input
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  • Profile picture of the author Muhsin Aziz
    They are freebie seekers! haha..
    I used to be bothered by them.
    In fact they made me depressed..

    But then I learned that these kind of things
    are bound to happen and that you should
    not really be bothered by the unsubscribers.

    Whatever it is, just know that these freebie
    seekers are not going anywhere and will
    never succeed in making money online.
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  • Profile picture of the author hazyl lee
    you need to build relationship with your subscribers. Send "buddy" newsletter to them. Don't do hard sale in your email. Talk and communicate with them as if you are talking to your best friend
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  • Profile picture of the author sfx1971
    That's good advice from Hazyll, just concentrate on your subscribers, build a rapport with them. Ignore the freebie seekers, you will always get them,no matter what you do. And test, test, test your squeeze page! All the best


    Posted from Warrior Forum Reader for Android
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  • Profile picture of the author Luke McCormack
    Are you delivering what you promised on your squeeze page. I know we all like to hype up our giveaway product to induce the sign up, but there is a danger that failing to delivery what the person perceived they were receiving leads to disappointment and the unsubscribe.

    Best regards

    Luke
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  • Profile picture of the author Suzanne Morrison
    Also, let them know on your first follow up that you will be sending them another free gift tomorrow or in a few days. This should help to lower the unsubscribes.

    Cheers,
    Suzanne
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    • Profile picture of the author loi77
      Originally Posted by Suzanne Morrison View Post

      Also, let them know on your first follow up that you will be sending them another free gift tomorrow or in a few days. This should help to lower the unsubscribes.

      Cheers,
      Suzanne
      Great idea.

      Some will still unsubscribe, and you don't really want those freebie seekers on your list anyway.

      It more about quality, not quantity.

      It is just part of list building process so you should aim to have fresh leads coming in all the time.
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  • Profile picture of the author Trevor M
    Yeah, just people looking for freebies.

    Don't be concerned about losing these people from your list. It's not like they were ever going to purchase anything anyway. And if they did, they would just refund it straight away - creating more troubles for you.

    Be happy they're gone from your list

    - Trevor
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  • Profile picture of the author Blase
    Originally Posted by JC Alexandre View Post

    Hi All

    I set up a new IM squeeze page offering free ebooks and other free items. After 3 days of going live, ive got around 67 new signup .

    The problem is 26 of the new signup immediately unsubscribe after they downloaded the free gifts.

    Why do they unsubscribe when they receive top items for free ? Is this so called low quality users who just wants freebies ?

    Thanks
    JCA
    Just a thought.

    Change your mind set and be over joyed that you
    have 41 subscribers that stayed on your list.

    Now what can you do to make their expreiance fantastic!?
    Make it so they would be nuts to unsuscribe.

    I will tell you that if I subcsribe for a freebie
    and the very next email from that person
    is pitching something I will unsuscribe.

    (Rant)
    I get very few emails that provide any kind of useful information.
    Except of course the 37 different reviews of WSO's that I get
    everyday! Yes, that was being sarcastic.
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  • Profile picture of the author Dragonfire Wealth
    I wouldn't waste too much effort building a list of people with free stuff. Usually these are people that really aren't and will never be willing to spend any sort of money on anything you might offer. Sure you could make a few sales but it's extremely laborious.
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  • Profile picture of the author phil.wheatley
    Marketing to other marketers will always be more difficult. It can be done but you either need to have good social proof, or a really kick ass report , or both. Try split testing getting sign ups vs direct download of report but including affiliate links in the report.

    Phil
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  • Profile picture of the author Velant
    Originally Posted by JC Alexandre View Post

    Why do they unsubscribe when they receive top items for free ? Is this so called low quality users who just wants freebies ?

    Thanks
    JCA
    You are right - these are just freebie seekers. You have to be more careful when giving away freebies and not offer them as the main value of subscribing to your list. Your sales page should promise much greater value in the follow-ups, and freebie is just a bonus. Give away quality freebies, but promise (and deliver!) much more in the followups.
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  • Profile picture of the author ryanmilligan
    Banned
    Usually the people who unsubscribe straight after receiving the free gift are the ones who only want the gift - they don't want to be 'bothered'.

    Ask yourself this though, do you really want people on your list who don't want to be on it?
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  • Profile picture of the author JC Alexandre
    I think a follow up msg is the key to retaining subscriber, i am also trying to build my list in terms of more focus on the subscriber interact communicated with them rather than a straight forward sales pitch.

    I then realized that i myself would unsubscribe if someone send my a sales pitch in the their next emails.

    Probably the best way is to make friends before making them my customers.

    Thanks to all for your wonderful replies.
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  • Profile picture of the author Onora Oz
    Originally Posted by JC Alexandre View Post

    Why do they unsubscribe when they receive top items for free ? Is this so called low quality users who just wants freebies ?
    Maybe, it's your offer's quality. Why do you think they're top items?

    In my experience, freebie seekers don't immediately unsubscribe. They usually stay and wait for the upcoming freebies. Most of the times, I don't even have to announce that I'm gonna send more for free.

    Just my experience and opinion. You may want to think about it
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  • Hi JC,

    There seems to be two schools of thought here
    regarding subscribers who sign up for a free offer
    and then unsubscribe.

    One, they are purely freebie seekers and therefore
    worthless to you and...

    Two, you may be doing it wrong.

    The thing is - they're both right!

    Back in the old days of list building;
    circa 2003 - 2004 or so, you could throw
    up a free offer and get good quality
    sign-ups that would look forward to
    your emails and most of them would
    actually respond in some way.

    Fast forward 8 years - people are so
    inundated with email, and they get so
    much trash in their emails that they
    are harder to please.

    My inbox is a good example. I've got
    67,001 UNREAD emails in my gmail account
    alone right now and will open and read
    only a handful of those.

    Now, before you condemn me for being
    insensitive to the needs of poor internet marketers
    trying to make a living online, let me explain.

    A huge percentage of those emails are
    purely pitches for products, and on top of
    that, are poorly written with subject lines
    that don't do anything to make me want to
    open them.

    Email marketing is an art these days. It takes
    a powerful subject line to just get people's
    attention and arouse enough curiosity to
    get them to even open your email, much
    less take time to actually read it.

    To quote the old cliche', email marketing these
    days is like a courtship.

    First, you have to be interesting to your prospect,
    and then you've got to deliver the goods.

    In addition to that, every follow up you send
    has to maintain that interest. The second you
    cease to be interesting to your subscriber, you've
    lost them. They'll either unsubscribe, or even
    worse, stop opening your emails and just sit
    there on your list, taking up space - making
    you think you've got a big list, but only a small
    percentage of them ever do anything.

    Today, even the best of email marketers are
    suffering declining open rates, and the most
    successful of those spend effort writing their
    messages with catchy subject lines that reach
    out and grab their readers by the eyeballs and
    practically force them to open.

    Next, the first line continues on with content
    that relates directly to the subject line, and keeps
    them reading.

    If you're not already, I'm going to recommend a
    few lists you should be subscribed to, and to
    actually read their emails and study them like
    you would a college textbook because they'll
    literally give you a PH D in email writing.

    The first is right here on the forum with Paul Myers.

    Paul has been in this business a long time and
    knows how to write an email that gets results.

    Next is Willie Crawford. Willie is a master at telling
    stories that keep your eyes glued to the page.

    Tellman Knudsen. Love him or hate him, he knows
    the secrets of writing emails that get results. He
    may send a lot of emails, but they're never boring.

    Fran Kern is a master of the short, punchy email
    that gets your attention and arouses curiosity.

    There are more, but if you only read and study
    these folks emails, and model their styles, you'll
    get as good an education as you would in a
    $1000 course.

    In addition, it's not a sin or crime to send promotional
    emails, and on occasion, if you have a good relationship
    with your list, you can send a purely promotional
    email that simply says something like "Check this
    out. I think you'll like it!" but most of the time you
    need to be sending something besides a pitch.

    You can include a pitch in every email you send as
    long as you include some content with it. Educate or
    entertain your readers and they'll reward you by
    opening and reading your emails, and by buying
    your products.

    The instant you fail to do this, the honeymoon is over!

    Michael
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    • Profile picture of the author JC Alexandre
      Originally Posted by Michael Worthington View Post

      Hi JC,

      There seems to be two schools of thought here
      regarding subscribers who sign up for a free offer
      and then unsubscribe.

      One, they are purely freebie seekers and therefore
      worthless to you and...

      Two, you may be doing it wrong.

      The thing is - they're both right!

      Back in the old days of list building;
      circa 2003 - 2004 or so, you could throw
      up a free offer and get good quality
      sign-ups that would look forward to
      your emails and most of them would
      actually respond in some way.

      Fast forward 8 years - people are so
      inundated with email, and they get so
      much trash in their emails that they
      are harder to please.

      My inbox is a good example. I've got
      67,001 UNREAD emails in my gmail account
      alone right now and will open and read
      only a handful of those.

      Now, before you condemn me for being
      insensitive to the needs of poor internet marketers
      trying to make a living online, let me explain.

      A huge percentage of those emails are
      purely pitches for products, and on top of
      that, are poorly written with subject lines
      that don't do anything to make me want to
      open them.

      Email marketing is an art these days. It takes
      a powerful subject line to just get people's
      attention and arouse enough curiosity to
      get them to even open your email, much
      less take time to actually read it.

      To quote the old cliche', email marketing these
      days is like a courtship.

      First, you have to be interesting to your prospect,
      and then you've got to deliver the goods.

      In addition to that, every follow up you send
      has to maintain that interest. The second you
      cease to be interesting to your subscriber, you've
      lost them. They'll either unsubscribe, or even
      worse, stop opening your emails and just sit
      there on your list, taking up space - making
      you think you've got a big list, but only a small
      percentage of them ever do anything.

      Today, even the best of email marketers are
      suffering declining open rates, and the most
      successful of those spend effort writing their
      messages with catchy subject lines that reach
      out and grab their readers by the eyeballs and
      practically force them to open.

      Next, the first line continues on with content
      that relates directly to the subject line, and keeps
      them reading.

      If you're not already, I'm going to recommend a
      few lists you should be subscribed to, and to
      actually read their emails and study them like
      you would a college textbook because they'll
      literally give you a PH D in email writing.

      The first is right here on the forum with Paul Myers.

      Paul has been in this business a long time and
      knows how to write an email that gets results.

      Next is Willie Crawford. Willie is a master at telling
      stories that keep your eyes glued to the page.

      Tellman Knudsen. Love him or hate him, he knows
      the secrets of writing emails that get results. He
      may send a lot of emails, but they're never boring.

      Fran Kern is a master of the short, punchy email
      that gets your attention and arouses curiosity.

      There are more, but if you only read and study
      these folks emails, and model their styles, you'll
      get as good an education as you would in a
      $1000 course.

      In addition, it's not a sin or crime to send promotional
      emails, and on occasion, if you have a good relationship
      with your list, you can send a purely promotional
      email that simply says something like "Check this
      out. I think you'll like it!" but most of the time you
      need to be sending something besides a pitch.

      You can include a pitch in every email you send as
      long as you include some content with it. Educate or
      entertain your readers and they'll reward you by
      opening and reading your emails, and by buying
      your products.

      The instant you fail to do this, the honeymoon is over!

      Michael
      Michael

      Well said, thank you for your long replies i really appreciate it. Anfd thanks for your recommendation , i will look into it.

      And to the rest of you thanks for giving me some valuable tips.

      Regards

      JC
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  • Profile picture of the author michaeljcheney
    Yes, fact of life. Something else you can do is split the report / ebook down into more sizeable chunks and deliver it over a period of days or provide a value-add of daily emails that give more instruction to complement the free download. This will encourage people to remain on your list longer and for you to build a relationship with them.

    You could also tell them about a surprise freebie / bonus right on the download page that they will get in 7 days to keep them hooked.
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  • Profile picture of the author Big Al
    That sounds a lot and when you consider how many will use a junk email account to sign-up it doesn't bode well.

    It's part n' parcel of the game but I'd be tempted to look at your traffic source and, if you're not already, do something with your download pages to make the most of the traffic.

    Interesting case for us all.
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  • Profile picture of the author Suzzithe1
    I am struggling with freebie hunters as well. Too many of them these days.
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  • Profile picture of the author joefizz
    Hi JC

    I agree, it is very frustrating indeed when people unsub...

    However, change your mindset! Think of them leaving as cleaning your list...they were the ones that would never buy anyway!

    Llwyddiant! (success to you)

    Wayne
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  • Profile picture of the author quercus5
    Frustrating indeed. Maybe its better off that they unsubscribed rather than simply getting your hopes up that you had a decent sized list. Unfortunately there's a ton of freebie seekers out there. But you probably have some keepers on that list so don't give up!
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  • Profile picture of the author Viramara
    Try tell them in the download page "don't worry....we won't bite. we won't bomb your inbox with hard selling. every ____ a week, you'll get a top notch information to help you succeed in _____. You won't find this nugget anywhere! So keep your eyes in the inbox".

    Let me commit a sin here. But please don't punch me, ok? . Recently, most of the time, I unsub quick after robbing the freebies (LOL!). but in other side, I still have my very first mentor who introduced me IM for the first time, he's very generous with valuable information and truly helpful. I signed up to him in circa 2008 and I still read his emails until today. And there are some marketers who I kept in my inbox who sincerely helpful. Some from WF, some from other places. I even spent money on them -- regardless I'm extremely careful when it comes to buying "IM training". They just got my trust.

    How do I determine who should I ditch and who I keep? Mostly the email helpfulness, albeit not really breaking a new ground. But heck, 90% of time I decided not subscribing quick and deciding to give a chance when a marketer tell that "I'm not biting..." message upfront.

    I saw some marketers give ALL their freebies right at the first email. Why not giving it slowly, or even packed it in an e-course. (In non-IM niches I avoid giving "free ebooks", and would rather dividing it for several e-courses to keep the subs engaging longer. Only 2 sites of mine are exception). Heck, a suggestion from a n0ob

    Consider these freebie seekers who unsub ASAP are doing you a favor. Imagine if you have 26,000 list and 12,000 of them are freebie seekers! That would burden your autoresponder fee. It's better they go right away! They have screamed to you upfront : "I'LL NEVER BUY FROM YOU!"
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  • Profile picture of the author rmolina88
    I also deal with a ton of freebie seekers, but just remember that you can always replace 1 unsubscriber with 2-3 potential buyers.
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  • Profile picture of the author jdooley13
    I have a squeeze page that offers a freebie for the sign up. My experience has been that about 1/3 of the people who confirm their subscription unsubscribe within 2 hours of the confirmation. Of the other 2/3s, only one person has unsubscribed in the 2 months I have been seriously building the list.
    I also have about 8 people subscribe without confirming for every one person who confirms.
    Hope some of that helped.
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  • Profile picture of the author JaynKeth
    Its either they are freebie seekers or the free gift is not up to their expectation.

    There are nothing you can do for freebie seekers. But for giving out a good quality free gift, one important thought is what you think is good may not be what others want. Or your squeeze page had over promised, and those promises are not available in the free gift?
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    • Profile picture of the author Phil Ainsworth
      This is probably going to make me really unpopular... but here goes....

      Listen to yourselves. PLEASE

      "They're freebie-seekers, all of 'em.Worthless. They'll never buy nuthin' and if they did, they'd only refund. Scum. Taking the free gifts we give 'em and never have the decency to empty their wallets just because we tell em too. Hate em. Better off without them."

      NO NO NO NO NO NO NO NO NO NO a thousand times NO!

      I HATE the term "freebie-seeker". It's patronising, demeaning and shows a really POOR attitude to customer-service. People that use the term are basically blaming the prospect for not becoming a customer... its OUR JOB to convert them.

      You offered them a free gift... don't blame them for accepting it as JUST THAT.. a gift! With no obligation to buy....

      Heck... if you're going to use the term, at least apply it fairly.. I bet EVERY SINGLE ONE OF US is a "freebie-seeker" to someone, somewhere.. I sure as hell know that I'm a buyer.. I've spent $1000s on IM products (and made $1000s too) but there are probably hundreds of marketers that I've taken a free gift from but never bought anything from them.

      Does that make me a "freebie-seeker"? Hell no! It means "I just didn't buy from those marketers yet" or, to put it another way "those particular marketer didn't put the right offer in front of me yet". Or even " those marketers didn't do a good enough job to convert me as a buyer".

      You've got to look at it the other way round... if your prospects aren't buying and are unsubscribing in droves then CHANGE WHAT YOU ARE DOING! Split-test, tweak, WORK HARD to boost those open rates and conversions!

      Or you could just complain to other IMers on the Warrior Forum about how all these freebie-seekers are ruining your business.

      I know which one pays better.

      Phil Ainsworth

      P.S. No offence to anyone on here, I believe you have just been misled by other people into thinking of prospects as "clicks" or "numbers". Start thinking of them as "people" and see the difference :-)
      P.P.S Michael Worthington... you hit the nail spot on. Respect to you sir :-)
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  • Originally Posted by Viramara View Post

    Let me commit a sin here. But please don't punch me, ok? . Recently, most of the time, I unsub quick after robbingthe freebies (LOL!). but in other side, I still have my very first mentor who introduced me IM for the first time, he's very generous with valuable information and truly helpful. I signed up to him in circa 2008 and I still read his emails until today. And there are some marketers who I kept in my inbox who sincerely helpful. Some from WF, some from other places. I even spent money on them -- regardless I'm extremely careful when it comes to buying "IM training". They just got my trust.
    You just added proof to my point.

    Regardless of where the sub comes from,
    you've got to give them something to keep
    them interested.

    That's where the trick is, and even experienced
    marketers fall short of this from time to time.

    (edit) Sure, you're not going to convert all of them,
    but by providing education and/or entertainment,
    you stand a chance of getting more of them.

    Michael
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