Opt In - Users unsubscribe

HI JC

I think you have answered your own question. Unfortunately, a lot of people who sign up for freebies, are people who want freebies (sorry that's not supposed to sound flippant), althoug I must admit a near 50% drop out rate within a day or two does seem on the high side.

Most people usually give it a few days to see what other freebies are on offer. I think it really depends on what you present them with after they sign up for the freebie. Is that some how scaring them off?

I hope you find the reason and please let us know if you put your finger on the cause.

All the very best
Andy

There can be a number of reasons for this mate. Did your offer, deliver what it promised? If so, then that's not good enough, it needs to over deliver. Did you hit them with an over promotional sales page? Did they have to jump through hoops to get your free offer? Are these targeted visitors you are getting to your page? You say you got 67 subs to opt-in, are these solo ad subs, or free subs?

As you can see, it's very difficult for anyone here to determine what the problem is without more information. The above comment suggesting it most likely can because of freebie seekers is not at all right. DO NOT MAKE ASSUMPTIONS IN BUSINESS. Find out exactly what's going on and deal with the FACTS as they unfold.

FREEBIE SEEKERS!

Get used to them. You will find a lot of them in the IM niche especially.

Other than that, you want to constantly be testing your squeeze pages to see why they are converting (or why not). Like retsced said you need to also think about if these opt-ins are coming from solo ads or if they are free subs. It really depends on the quality of traffic you're getting

Hello, Guys

Thank you for your replies, Well yes i think something must be wrong somewhere. Perhaps the robust tactic on selling some other product might ticker the unsubscribe. Ill try a different approach .

Thanks again for your input

They are freebie seekers! haha..
I used to be bothered by them.
In fact they made me depressed..

But then I learned that these kind of things
are bound to happen and that you should
not really be bothered by the unsubscribers.

Whatever it is, just know that these freebie
seekers are not going anywhere and will
never succeed in making money online.

you need to build relationship with your subscribers. Send "buddy" newsletter to them. Don't do hard sale in your email. Talk and communicate with them as if you are talking to your best friend

That's good advice from Hazyll, just concentrate on your subscribers, build a rapport with them. Ignore the freebie seekers, you will always get them,no matter what you do. And test, test, test your squeeze page! All the best


Posted from Warrior Forum Reader for Android

Are you delivering what you promised on your squeeze page. I know we all like to hype up our giveaway product to induce the sign up, but there is a danger that failing to delivery what the person perceived they were receiving leads to disappointment and the unsubscribe.

Best regards

Luke

Also, let them know on your first follow up that you will be sending them another free gift tomorrow or in a few days. This should help to lower the unsubscribes.

Cheers,
Suzanne

Yeah, just people looking for freebies.

Don't be concerned about losing these people from your list. It's not like they were ever going to purchase anything anyway. And if they did, they would just refund it straight away - creating more troubles for you.

Be happy they're gone from your list

- Trevor

Just a thought.

Change your mind set and be over joyed that you
have 41 subscribers that stayed on your list.

Now what can you do to make their expreiance fantastic!?
Make it so they would be nuts to unsuscribe.

I will tell you that if I subcsribe for a freebie
and the very next email from that person
is pitching something I will unsuscribe.

(Rant)
I get very few emails that provide any kind of useful information.
Except of course the 37 different reviews of WSO's that I get
everyday! Yes, that was being sarcastic.

I wouldn't waste too much effort building a list of people with free stuff. Usually these are people that really aren't and will never be willing to spend any sort of money on anything you might offer. Sure you could make a few sales but it's extremely laborious.

Marketing to other marketers will always be more difficult. It can be done but you either need to have good social proof, or a really kick ass report , or both. Try split testing getting sign ups vs direct download of report but including affiliate links in the report.

Phil

You are right - these are just freebie seekers. You have to be more careful when giving away freebies and not offer them as the main value of subscribing to your list. Your sales page should promise much greater value in the follow-ups, and freebie is just a bonus. Give away quality freebies, but promise (and deliver!) much more in the followups.

Usually the people who unsubscribe straight after receiving the free gift are the ones who only want the gift - they don't want to be 'bothered'.

Ask yourself this though, do you really want people on your list who don't want to be on it?

I think a follow up msg is the key to retaining subscriber, i am also trying to build my list in terms of more focus on the subscriber interact communicated with them rather than a straight forward sales pitch.

I then realized that i myself would unsubscribe if someone send my a sales pitch in the their next emails.

Probably the best way is to make friends before making them my customers.

Thanks to all for your wonderful replies.

Maybe, it's your offer's quality. Why do you think they're top items?

In my experience, freebie seekers don't immediately unsubscribe. They usually stay and wait for the upcoming freebies. Most of the times, I don't even have to announce that I'm gonna send more for free.

Just my experience and opinion. You may want to think about it

Hi JC,

There seems to be two schools of thought here
regarding subscribers who sign up for a free offer
and then unsubscribe.

One, they are purely freebie seekers and therefore
worthless to you and...

Two, you may be doing it wrong.

The thing is - they're both right!

Back in the old days of list building;
circa 2003 - 2004 or so, you could throw
up a free offer and get good quality
sign-ups that would look forward to
your emails and most of them would
actually respond in some way.

Fast forward 8 years - people are so
inundated with email, and they get so
much trash in their emails that they
are harder to please.

My inbox is a good example. I've got
67,001 UNREAD emails in my gmail account
alone right now and will open and read
only a handful of those.

Now, before you condemn me for being
insensitive to the needs of poor internet marketers
trying to make a living online, let me explain.

A huge percentage of those emails are
purely pitches for products, and on top of
that, are poorly written with subject lines
that don't do anything to make me want to
open them.

Email marketing is an art these days. It takes
a powerful subject line to just get people's
attention and arouse enough curiosity to
get them to even open your email, much
less take time to actually read it.

To quote the old cliche', email marketing these
days is like a courtship.

First, you have to be interesting to your prospect,
and then you've got to deliver the goods.

In addition to that, every follow up you send
has to maintain that interest. The second you
cease to be interesting to your subscriber, you've
lost them. They'll either unsubscribe, or even
worse, stop opening your emails and just sit
there on your list, taking up space - making
you think you've got a big list, but only a small
percentage of them ever do anything.

Today, even the best of email marketers are
suffering declining open rates, and the most
successful of those spend effort writing their
messages with catchy subject lines that reach
out and grab their readers by the eyeballs and
practically force them to open.

Next, the first line continues on with content
that relates directly to the subject line, and keeps
them reading.

If you're not already, I'm going to recommend a
few lists you should be subscribed to, and to
actually read their emails and study them like
you would a college textbook because they'll
literally give you a PH D in email writing.

The first is right here on the forum with Paul Myers.

Paul has been in this business a long time and
knows how to write an email that gets results.

Next is Willie Crawford. Willie is a master at telling
stories that keep your eyes glued to the page.

Tellman Knudsen. Love him or hate him, he knows
the secrets of writing emails that get results. He
may send a lot of emails, but they're never boring.

Fran Kern is a master of the short, punchy email
that gets your attention and arouses curiosity.

There are more, but if you only read and study
these folks emails, and model their styles, you'll
get as good an education as you would in a
$1000 course.

In addition, it's not a sin or crime to send promotional
emails, and on occasion, if you have a good relationship
with your list, you can send a purely promotional
email that simply says something like "Check this
out. I think you'll like it!" but most of the time you
need to be sending something besides a pitch.

You can include a pitch in every email you send as
long as you include some content with it. Educate or
entertain your readers and they'll reward you by
opening and reading your emails, and by buying
your products.

The instant you fail to do this, the honeymoon is over!

Michael

Yes, fact of life. Something else you can do is split the report / ebook down into more sizeable chunks and deliver it over a period of days or provide a value-add of daily emails that give more instruction to complement the free download. This will encourage people to remain on your list longer and for you to build a relationship with them.

You could also tell them about a surprise freebie / bonus right on the download page that they will get in 7 days to keep them hooked.

That sounds a lot and when you consider how many will use a junk email account to sign-up it doesn't bode well.

It's part n' parcel of the game but I'd be tempted to look at your traffic source and, if you're not already, do something with your download pages to make the most of the traffic.

Interesting case for us all.

I am struggling with freebie hunters as well. Too many of them these days.

Hi JC

I agree, it is very frustrating indeed when people unsub...

However, change your mindset! Think of them leaving as cleaning your list...they were the ones that would never buy anyway!

Llwyddiant! (success to you)

Wayne

Frustrating indeed. Maybe its better off that they unsubscribed rather than simply getting your hopes up that you had a decent sized list. Unfortunately there's a ton of freebie seekers out there. But you probably have some keepers on that list so don't give up!

Try tell them in the download page "don't worry....we won't bite. we won't bomb your inbox with hard selling. every ____ a week, you'll get a top notch information to help you succeed in _____. You won't find this nugget anywhere! So keep your eyes in the inbox".

Let me commit a sin here. But please don't punch me, ok? . Recently, most of the time, I unsub quick after robbing the freebies (LOL!). but in other side, I still have my very first mentor who introduced me IM for the first time, he's very generous with valuable information and truly helpful. I signed up to him in circa 2008 and I still read his emails until today. And there are some marketers who I kept in my inbox who sincerely helpful. Some from WF, some from other places. I even spent money on them -- regardless I'm extremely careful when it comes to buying "IM training". They just got my trust.

How do I determine who should I ditch and who I keep? Mostly the email helpfulness, albeit not really breaking a new ground. But heck, 90% of time I decided not subscribing quick and deciding to give a chance when a marketer tell that "I'm not biting..." message upfront.

I saw some marketers give ALL their freebies right at the first email. Why not giving it slowly, or even packed it in an e-course. (In non-IM niches I avoid giving "free ebooks", and would rather dividing it for several e-courses to keep the subs engaging longer. Only 2 sites of mine are exception). Heck, a suggestion from a n0ob

Consider these freebie seekers who unsub ASAP are doing you a favor. Imagine if you have 26,000 list and 12,000 of them are freebie seekers! That would burden your autoresponder fee. It's better they go right away! They have screamed to you upfront : "I'LL NEVER BUY FROM YOU!"

I also deal with a ton of freebie seekers, but just remember that you can always replace 1 unsubscriber with 2-3 potential buyers.

I have a squeeze page that offers a freebie for the sign up. My experience has been that about 1/3 of the people who confirm their subscription unsubscribe within 2 hours of the confirmation. Of the other 2/3s, only one person has unsubscribed in the 2 months I have been seriously building the list.
I also have about 8 people subscribe without confirming for every one person who confirms.
Hope some of that helped.

Its either they are freebie seekers or the free gift is not up to their expectation.

There are nothing you can do for freebie seekers. But for giving out a good quality free gift, one important thought is what you think is good may not be what others want. Or your squeeze page had over promised, and those promises are not available in the free gift?

You just added proof to my point.

Regardless of where the sub comes from,
you've got to give them something to keep
them interested.

That's where the trick is, and even experienced
marketers fall short of this from time to time.

(edit) Sure, you're not going to convert all of them,
but by providing education and/or entertainment,
you stand a chance of getting more of them.

Michael