So yesterday, I was looking through my eBay store visitor and traffic stats for the first time and I realised, I am making a good conversion on the number of visitors I am getting. Therefore, I googled 'Website Traffic' and went on a mini traffic shopping spree to my store. Today, i am noticing I did ge a bump in traffic but no conversions.
I am selling high quality Italian leather items. They sell for $50+ on buy it now prices each but I am starting them at $0.99 no reserve just for marketing reasons to get the maximum exposure possible. Despite of that the traffic that I bought possibly in thousands haven't bidded on many items I assume.
The auctions I started on eBay, gets direct exposure from eBay search USA. Usually my items end with 100 - 250 views before closing and my auctions ( started at $0.99 ) soar up to $50.00 at times or even above that which is better than my buy it now price. I believe this happens because of the heat of the auction. I have also noticed another trend where, my auctions which I occassionaly start at my break-even prices not getting enough views but during the final minutes they end up getting bids and therefore I make some profit. I have made 66 sales so far in May and each sale yielded me round about $5 - $15 profit. Now, this is a normal state. I know I can scale this up ten times and ones it up, I can introduce 100s of other products. But the problem again is getting traffic from other sites which can possibly convert better.
I have also tried banner ads, I have paid some people to get banners posted on their websites. I went with a compaign where the person charges $400 an year and I have paid for a month or so. I have also tried posting on various other websites, the traffic is just not coming.
All you experienced marketers, do you have any experience dealing with eBay listings? It would really be a bonus if any one can reveal the perfect marketing strategy for eBay. I don't do it using facebook or twitter because it's as good as spamming and I don't have many friends those who use facebook and twitter.
I am willing to give out a commission or any-kind of other appreciation method in my horizon