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Why is this Clickbank product a success?

by MJ Schaefer
54 replies
Hey there.

I was browsing the Clickbank marketplace looking for products to promote, when I stumbled across this pearler: NATURAL CURE YEAST INFECTION, yeast infection treatment, yeast infection symptoms, cause of yeast infection, yeast infection pictures, yeast infection pics

It is currently ranked number 6 in the Health & Fitness category, has referrals of 96%, and a gravity of over 174.

And yet, and yet...it is probably the worst looking site I have ever seen. There appear to be no affiliate tools, either.

So can anybody shed any light as to why it might be so successful, especially when there are other products in the same niche which appear considerably more polished?
#clickbank #product #success
  • Profile picture of the author Rus Sells
    Because today's modern diet predisposes many women to yeast infections.
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    • Profile picture of the author MJ Schaefer
      Originally Posted by Rus Sells View Post

      Because today's modern diet predisposes many women to yeast infections.
      Sure, I'm not questioning the market hunger. But rather, why is it outperforming its competitors?
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      • Profile picture of the author KenJ
        It could be a few really good affiliates who promote it well.

        Content can overpower poor presentation if the need is strong enough.

        Ken
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        • Profile picture of the author garyv
          There are some niches that spur a very compulsive buy, no matter what the sales page looks like. If you can provide a quick answer, you can get a quick sale. I'm quite sure that yeast infection is one of these niches. It comes down to who can get their answer in front of the most people needing the answer.
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          • Profile picture of the author matthewd
            Originally Posted by garyv View Post

            There are some niches that spur a very compulsive buy, no matter what the sales page looks like. If you can provide a quick answer, you can get a quick sale. I'm quite sure that yeast infection is one of these niches. It comes down to who can get their answer in front of the most people needing the answer.
            That's exactly my thoughts on it too.
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            • Profile picture of the author milla
              I looked at the sales page and it looks pretty decent. Simple and straight to the point, headline, questions, facts, testimonials, what you get, etc
              If I had a YI, I would but that product for $27 hell I would even pay $97 or more. Good health is very important to most people and they will pay for it.
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        • Profile picture of the author DominicTFY
          If you understand how CB gravity works, a gravity of 174 means there are around 174 active affiliates promoting, getting at least 1 sale from it. So the copy might actually be converting?

          Originally Posted by kenj View Post

          It could be a few really good affiliates who promote it well.

          Content can overpower poor presentation if the need is strong enough.

          Ken
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      • Profile picture of the author Rus Sells
        Originally Posted by Redbeard View Post

        Sure, I'm not questioning the market hunger. But rather, why is it outperforming its competitors?
        OHHHH! That's what you wanted to know! LOL
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        • Profile picture of the author FG
          This merchant is very smart and probably stays away from IM advice. It is the perfect sales page for an affiliate because this merchant has no interest in stealing or diverting commissions from her sales force.

          (No pop-ups or email list to sign up for and no distractions that pull you away from the main message.)

          Only one simple action is required from the visitor; "a simple yes or no".

          The merchant understands that we both can make money if I am allowed to do my job. The merchant also knows that many affiliates will promote such a site because it is not just a sales page, it is a money site.

          Don't think the merchant is not building a list also. In fact, people are paying to be own her list with every sell she makes.

          Now how smart is that?

          Floyd
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          • Profile picture of the author W.P. Allen
            So why did you stop if it was converting so well?
            Moved on to bigger things.
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  • Profile picture of the author JustVisiting
    Two reasons spring to mind:

    1. The affiliates could have created their own sales page and be by-passing the merchant sales page completely.

    2. I know ZERO about this niche but glancing at the sales copy it does appear to be well-written.
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  • Profile picture of the author marcanthony
    The subhead reads:

    "Cure Your Yeast Infection, Guaranteed"

    If I was a desperate woman looking for a yeast infection cure... I would buy this product.
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  • Profile picture of the author Mike Long
    I tested four different products in this niche. The one you mention is the only one to produce more then a single sale from hundreds of clicks.

    I really don't have an answer - only theories. Of all the competitors, it's the only one that looks like a "real" person wrote it. The others all look like exactly what they are - finely tuned and crafted sales letters designed to get the sale.

    There's something to be learned in that for certain markets....
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  • Profile picture of the author John M Kane
    Originally Posted by Redbeard View Post

    And yet, and yet...it is probably the worst looking site I have ever seen. There appear to be no affiliate tools, either.
    Maybe the lesson is copy sells NOT fancy pants graphics.
    Can graphics sell without text? Of course not. Can text sell without graphics certainly.

    I agree it could use polishing to make it shine more.
    She starts with compelling headlines, great story,conviction, testimonials and offer.
    Another lesson is maybe, start selling it too! 1/100 is not epic but, reasonable.
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  • Profile picture of the author kimkitch
    I think that it is a success because it gets targeted traffic, as people visiting the site are already desperately looking for a cure to this problem.
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    • Profile picture of the author lcombs
      Originally Posted by kimkitch View Post

      I think that it is a success because it gets targeted traffic, as people visiting the site are already desperately looking for a cure to this problem.
      I think that's the main thing.

      A woman searching on "cure for yeast infection" more than likely has one.

      So, this product is what they want, when they want it. And, it's instant delivery.
      they don't have to go shopping, etc.

      Could be the "mom" thing, too. Haven't seen the competition.
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      • Profile picture of the author freedomguy
        Forget the fancy graphics, this is really great copy delivered with a 'heart'. The author empathises with her audience and tells a great personal story. It is believable and promises rapid relief at a reasonable price. If you were a sufferer, why would you not buy it?

        She also sets out her credentials as a Health Researcher.

        The format and structure are also well done. Look and learn!
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      • Profile picture of the author 4morereferrals
        For the same reason I'm not excited to hop in the car to go buy tampons for any of the 3 women in my house. Who wants to go to the pharmacy, ask the druggist for the aisle # for Yeast Infection meds, drop that box on the counter converyor belt in a line of 10 people all scoping out your "purchase".

        Avoid Embarrassment.

        Condoms and KY prolly sell decently on line as well - for similar reasons.

        Hey there's a niche!
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  • Profile picture of the author JayXtreme
    It's an EASY sell in that niche... believe me..

    With the right keywords.. it converts amazingly

    Peace

    Jay
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  • Profile picture of the author CPA
    lollol they could of just bought a decent design!!!
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    • Profile picture of the author philbowman
      Yes, I think good quality visuals help, but what sells this is the content.
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  • Profile picture of the author viryabosmith
    I maybe wrong, but this is the 1st time i see someone actually name a niche product. Thanks and well done. Maybe i will look into it later. Great info
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  • Profile picture of the author a1journo
    amazing what will sell - and remember people looking for cures in this niche also include overweight people with yeast growths in their bodies, desparate parents with babies/kids who are infected and even Men can get it.... embarrassing ailments with a promise to cure are always going to sell.
    Hemorrhoids, anyone?
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    • Profile picture of the author John M Kane
      Originally Posted by a1journo View Post

      Hemorrhoids, anyone?
      No thanks.
      VERY tempting but, I'll pass today.
      Try again next week.
      Unless you have some great bonuses.
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  • Profile picture of the author dwyatt
    Have you noticed that she does not ask for money untill almost the very end of the sales

    page? Most people will ask you for the money 5 or 6 times before you get to the end of

    the sales page! Maybe this has something to do with her success!

    D.W.
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  • Profile picture of the author laurelwachtel
    From what I can see it seems to have a very well written sales letter and I'm sure their are some very knowledgeable affiliates marketing it to the right sources, be it search engine advertising or really google article submissions to article sites. It sounds to be a worthwhile product that can help many, so usually if its helpful to many, it shouldn't have any problem selling!
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  • Profile picture of the author Dana_W
    It is a really well-written sales letter - seems as if it's written by a real person, not slick and sales-y at all - although I'm not saying that I believe it WAS written by a real person.
    Or that the testimonials are real. But it's VERY well done! If I weren't a cynical internet marketer I'd believe everything the writer says.
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  • Profile picture of the author archer29
    Thanks for putting up this link cuz now I know that my natural health site will be really successful. I wasn't aware that ebooks cure yeast infections.

    I'm wondering what the 350 photographs are of. Crotch rot? No thanks!

    Are people really embarrassed to buy KY jelly? That stuff is flavored and some are hard to come by. (pun intended)
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  • Profile picture of the author joshfromwid
    i agree with bob, but man...that really is one butt ugly site
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  • Profile picture of the author ynoel1
    Because this site has very valuable info that most women know nothing about.
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  • Profile picture of the author GeorgR.
    i can confirm this is a GOOD niche. There are better sites out there, i promoted this particular once also, but due to it looks i switched to the other vendor.

    Very keyword rich niche....
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  • Profile picture of the author Raydal
    You will often get these surprises. I covered this same concept in
    an article some time ago ...

    http://www.webcopy-writing.com/blog/...e-ugly-enough/

    Sometimes "ugly" means credible and believable. Also this letter will stand
    out from the rest. Plus, the copy is not bad either.

    -Ray Edwards
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  • Profile picture of the author WinsonYeung
    Oh my goddness ! this is the worst sale page I even seen ! but I'm shock that it is one of the highest converting product in clickbank...
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    • Profile picture of the author DominicTFY
      Originally Posted by WinsonYeung View Post

      Oh my goddness ! this is the worst sale page I even seen ! but I'm shock that it is one of the highest converting product in clickbank...
      Depending on the nature of the crowd - maybe they are going for the pure solution and they didn't really bother about the bad looking sales page.
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  • Profile picture of the author lavaleekathy
    The sales page is very simple to say the least! But the quality of the writing is certainly high - who wrote this?! I'd like to hire them to write sales copy for me!
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    • Profile picture of the author Matt James
      One thing I find truly amazing is that anyone believes there are...

      "9 ebooks remaining for sale"

      Actually I've just noticed, the number counts down the longer you stay on the page - unless you refresh. Sorry to say but I'm betting a lot of people fall for this...
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  • Profile picture of the author Raydal
    Here is how Vic Shwab puts it in "How To Write A Good Advertisement" (p.34,35)

    To get attention with your layout you may do either one of two things:

    1. Make it so powerful, so unusual, or so dynamically dominating that it captures the eye despite the competition of other advertisements less unique or less positive in their impact.

    2. Or you may make your layout so uncommonly simple, sedate, or "nonprofessional" that its very res captures attention.

    For example, over a hundred years ago, at London's most fashionable ball, gentlemen were strutting in the most ornate of all the frills and finery in their entire wardrobes. Beau Brummel had not as yet made his entrance. And everyone wondered how that incomparable dandy could possibly "steal this show."

    Suddenly he appeared. Instantly his figure dominated the whole
    ballroom. Yet he had merely gone back to simplicity. He was clad in
    plainly designed costume of black and white.

    Of course, either the first or the second type of layout is an extreme;
    but the more "neutral" your layout, the more likely it is to be passed by.
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    • Profile picture of the author Kevin AKA Hubcap
      Originally Posted by Raydal View Post

      Here is how Vic Shwab puts it in "How To Write A Good Advertisement" (p.34,35)
      It seems to me that many IM/WAH websites are becoming neutral. They all have beautiful graphics with basically the same theme....money flying through the air...an explosion with money coming out of it... airplanes dropping money bombs...

      I wonder when some of the sellers of these products will realize that heir site looks like all of the other IM/WAH sites out there...

      but this site does have me thinking if the design was on purpose or the best they could do...makes you go hmmmm....
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      • Profile picture of the author Raydal
        Originally Posted by Kevin AKA Hubcap View Post

        It seems to me that many IM/WAH websites are becoming neutral. They all have beautiful graphics with basically the same theme....money flying through the air...an explosion with money coming out of it... airplanes dropping money bombs...

        I wonder when some of the sellers of these products will realize that heir site looks like all of the other IM/WAH sites out there...

        but this site does have me thinking if the design was on purpose or the best they could do...makes you go hmmmm....
        It's funny how you class these websites as "look alike". I recently read
        this post on Seth Godin blog and note how he classes them as well ...

        Seth's Blog: Get rich quick

        -Ray Edwards
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  • Profile picture of the author jasonl70
    It's no worse then most of Yanik's sites Heck, until a year ago you could include frank kern, jeff walker, john reese, and other big names in as well...

    I had a very plain site with no graphics. it did pretty good. I rebuilt it with lot's of pretty images, etc.. and I had no increase in conversions.

    I've got an OTO page that is butt-ugly. The visitor see's it after opting in to one of my lists. Now, this product is not even a very good fit for this niche at all, yet I still get sales from it almost every day..

    It seem's some of my best money makers were things I threw together in an evening on a whim, just to test. go figure...
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    • Profile picture of the author jbsmith
      Funny Jason, I've experienced the same thing. It has more to do with words, tone and how connected you are to your market than with the appearance in my experience.

      The only exception to what I just said is that the appearance must get out of the way of the words - meaning the simpler, cleaner and more oganized the appearance, the better chance you give your words to do their stuff!

      Jeff

      Originally Posted by jasonl70 View Post

      It's no worse then most of Yanik's sites Heck, until a year ago you could include frank kern, jeff walker, john reese, and other big names in as well...

      I had a very plain site with no graphics. it did pretty good. I rebuilt it with lot's of pretty images, etc.. and I had no increase in conversions.

      I've got an OTO page that is butt-ugly. The visitor see's it after opting in to one of my lists. Now, this product is not even a very good fit for this niche at all, yet I still get sales from it almost every day..

      It seem's some of my best money makers were things I threw together in an evening on a whim, just to test. go figure...
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      • Profile picture of the author philleep
        it is because they have been in business for a long time and they built a good number of affliates
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  • Profile picture of the author Jolomboy21
    It is doing better because there is a need for it. Medical expenses are costly and if it is something guaranteed then people are most likely to get it as long as they are able to save some money.
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  • Profile picture of the author gerrihabib
    Some great comments here, when I first saw this sales page saw it I thought it was over simplified but it does read extremely well, which is probably why its having a great success. An unusual niche being explored, I can't say I've seen anything similar to it before, but its usually the unexplored niches that are the most profitable! When promoting affiliate links its always the health related products that tend to sell well, everyone wants to be healthy and agile! Interesting thread!
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  • Profile picture of the author GreatBiz
    The content of the salespage sells. And there are desperate buyers in the market. Yeast infection is a pain for many ladies and if you can offer a quick solution, they do not really bother about how "nice" the sales page looks.

    In fact, I have seen the best converting squeeze pages having simple clean look, without images.
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  • Profile picture of the author chris_surfrider
    What matters is the message.

    Not the design.

    Especially if you have a yeast infection.

    -Chris
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    • Profile picture of the author Kris Turner
      Originally Posted by chris_surfrider View Post

      What matters is the message.

      Not the design.

      Especially if you have a yeast infection.

      -Chris
      LOL

      This is definitely an urgent need, so if the copy is even close to the mark I imagine 80% of the battle is won simply by getting the prospect to your site.
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  • Profile picture of the author Kelvin Chan
    I'll like to share my perspective on this and I suspect Chris has got it much closer ...

    And here's my revelation:

    The more desperate the niche, the less selling you need to do

    So in essence, these people (who are relatively more desperate than others) will seek out a quick solution and as long as price is within reason (actually rationality goes out the window in times like this), they'll buy it.
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  • Profile picture of the author Davion Wong
    I have seen some extremely plain sales page convert at over 10% and the sales page are short.

    The content is targeted and punch at the right spots of their prospects. A lot of times, it is about bringing the product to the right prospect. If your prospect is desperate enough, you do not need to hard sell. Simply offering the solution works perfectly.

    For example, someone is looking for "a natural remedy to cure acne on back". And if you have an exact solution for his problem, the conversion will be fantastic.

    So find a desperate need, and offer the solution and you will get an easy sale.

    Hey, Kelvin, good to see you here again!
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  • Profile picture of the author Samuel Lee
    It's a very specific sales page which can be beneficial and detrimental to selling a product at the same time. As other posters have said, it is very well written, I think maybe its because the keywords associated with the the phrase "cure for yeast infection" are far more specific to a product need or want than any other long tail keywords out there. The product has the advantages of being exactly what a customer wants, and it offers instant delivery as well. Possibly catering to the work at home mom group maybe? An interesting post!
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