The site is tiptap.com. It is a social media site that matches users to other users based on personality, tastes in fashion, etc.
Here are some of my ideas so far:
1. Run a contest to see who can get the most referrals (1 referral = 1 entrance) like pictureline did (127k likes)
2. Give users incentive for sharing with friends (Premium account, upgraded themes, etc)
3. Create a video showing users why the site helps them
4. Run an IBusiness Promoter report to help on page SEO
5. Tap into my twitter followers and build followers for TipTap's Twitter
6. Submit the site to a bunch of CSS Galleries.
I truly appreciate any ideas given. This community has been a godsend for me.