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How to turn a negative into a positive

by Quentin
5 replies
This is a great example of marketing.

Coke a Cola in foreign countries like El Savador and many parts of Asia has had a great deal of trouble with branding as many of these places empty the contents into a plastic bad.

How did they address it?


How will you handle your next problem?
#negative #positive #turn
  • Profile picture of the author landen
    Banned
    We can transform our negative thoughts into positive beliefs
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  • Profile picture of the author Oliver Williams
    So happiness now comes in a bag
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    Don't believe everything you think
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  • Profile picture of the author pamon
    Coke a Cola might've had issues but Coca Cola is huge around the world regardless. Mention Coke in any country and they know what you mean. Spending billions helps I guess.
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    • Profile picture of the author JennySweets
      That's pretty smart- and illustrates the point that brand Visibility is HUGE.

      Gotta find a way to keep your name / brand in the face without being "in your face" about it.
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  • Profile picture of the author PassiveIncomeTeacher
    We used to get our milk in plastic bags at school. Don't know what that has to do with this. But I don't think I would want to have my Coke in a plastic bag.

    Anyway, Coke did the right thing to keep their brand in front of these people. Otherwise, it is just another cola in a bag.

    Maybe they can sell the new Coke formula to those people without the logo on it for a cheaper price. LOL
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