Hi, I've never tried this before - but yesterday i thought i would try mailing my old customers who had not bought anything the past few months. The total was around 1400 customers... so just to test i tried 1 month of customers who had not been active for at least 3 months. I mailed them asking if i had done something wrong and if so they just had to tell my what it was and i would give them a 30% discount coupon. Well - within 12 hours i have 19 replies. All of them glowing about my website and stuff about being busy at work etc etc... but more importantly i made around $600 from those 19 alone. I expect as the UK wakes up and the US wakes up again to get a load more from this. I also am going to open this up with the remaining 1000. I'm sure this is a technique the savvy IMers are doing - but I'm quite surprised at the outcome. I was also quite surprised at the positive emails i got from all of them without exception and i've taken the time to reply to each one personally - which i'm hoping will further bond myself and them.