15 {{ upvoteCount | shortNum }}
15 {{ upvoteCount | shortNum }}

So what's the latest rules on testimonials?

by TheAngelGuy
12 replies
Is anyone familiar with some sort of summary as to the "do's" and "don'ts" of testimonials on a sales page, in light of current regulations?

Thanks so much,

- Paul
#latest #rules #testimonials
  • Profile picture of the author E. Brian Rose
    Why not go directly to the source: http://www.ftc.gov/os/2009/10/091005...esfnnotice.pdf
    Signature

    Founder of JVZoo. All around good guy :)

    {{ DiscussionBoard.errors[6307102].message }}
  • Profile picture of the author fedor50
    Originally Posted by TheAngelGuy View Post

    Is anyone familiar with some sort of summary as to the "do's" and "don'ts" of testimonials on a sales page, in light of current regulations?

    Thanks so much,

    - Paul
    i don't think that there are any exact regulations in place by the ftc right now which i think is sad.
    Signature


    {{ DiscussionBoard.errors[6307104].message }}
    • Profile picture of the author E. Brian Rose
      Originally Posted by fedor50 View Post

      i don't think that there are any exact regulations in place by the ftc right now which i think is sad.
      Not correct. See my post above yours.
      Signature

      Founder of JVZoo. All around good guy :)

      {{ DiscussionBoard.errors[6307109].message }}
  • Profile picture of the author TheAngelGuy
    While I do appreciate it, since I'm just getting started with my sales pages, a 20 page detail is hardly what I could take the time to read as a high level summary.

    Anyone able to point the major "don'ts" in a quick bulleted list or something?

    Thanks very much for the guide - I will peruse it as soon as it is the next thing that seems knowing in detail would be valuable.

    Thanks again,

    - Paul
    {{ DiscussionBoard.errors[6307141].message }}
    • Profile picture of the author E. Brian Rose
      Originally Posted by TheAngelGuy View Post

      While I do appreciate it, since I'm just getting started with my sales pages, a 20 page detail is hardly what I could take the time to read as a high level summary.
      Is 20 pages too much to read when it could be the difference between being successful and losing everything you worked so hard to build?
      Signature

      Founder of JVZoo. All around good guy :)

      {{ DiscussionBoard.errors[6323249].message }}
      • Profile picture of the author KillerJVs
        Originally Posted by E. Brian Rose View Post

        Is 20 pages too much to read when it could be the difference between being successful and losing everything you worked so hard to build?
        Some people just like the shortcuts to success.. Think someone else will do the work for them
        Signature
        {{ DiscussionBoard.errors[6323538].message }}
        • Profile picture of the author TheAngelGuy
          Originally Posted by KillerSalesDesign View Post

          Some people just like the shortcuts to success.. Think someone else will do the work for them
          You know, I can't for the life of me, tell where this and the previous thought are coming from.

          Some of us are treating our ventures as actual, serious, businesses, and not just a make money with IM point of view.

          So while I realize that reading a 20 page manual on rules about testimonials in sales pages might seem like a deal of huge importance, in the context and scope of creating, developing, and running a whole business from scratch, it's not exactl front-burner material.

          It's also just as apparent in how the emotional distance that forum posting puts us in, would allow for things to be said that would never be if we were having a few beers.

          Like I said, I do appreciate the document, but in terms of the 400 other things I have to do in order to setup and run my business right, not to mention the products i am creating and are still in development, a brief summary WAS the thing that is most needed.

          I'm sure I will read every last word of this entire document, so I do appreciate the two comments if I am misunderstanding it's importance as a "to do" thing right now.

          Sorry if where I am in the business and product development cycle undervalued your gift, Brian.

          I do appreciate your work and posts.

          Please keep offering them when you feel valuable.

          I'm sure I'll catch up in the meantime.

          Thank you very much for all of the contributive info.

          Sorry if anyone felt their time was wasted.

          Have a good day, all,

          - Paul
          {{ DiscussionBoard.errors[6325697].message }}
          • Profile picture of the author Istvan Horvath
            Originally Posted by TheAngelGuy View Post

            You know, I can't for the life of me, tell where this and the previous thought are coming from.

            Some of us are treating our ventures as actual, serious, businesses, and not just a make money with IM point of view.

            So while I realize that reading a 20 page manual on rules about testimonials in sales pages might seem like a deal of huge importance, in the context and scope of creating, developing, and running a whole business from scratch, it's not exactl front-burner material.
            Paul,

            you confused me... If knowing the legal framework (in general) you are going to operate within, is NOT a "front-burner" - then what is? I mean for an actual, serious business.
            Signature

            {{ DiscussionBoard.errors[6326686].message }}
  • Profile picture of the author Ben Gordon
    In short:

    DO: Use real testimonials (with average results, not one time miracles -- something buyers can expect to do as well).
    DON'T: Use fake testimonials.

    That's about what you should know. However I'm not an attorney and this is not legal advice, just the short list you asked for. Be truthful to your customers, don't hide anything and you should be fine.
    {{ DiscussionBoard.errors[6307181].message }}
  • Profile picture of the author prismkuet
    20 pages are much to read, but if it makes the real difference I am ready to read even thousands. Thanks E. Brian Rose for showing the path to "do's and don'ts".
    Signature

    check out the Pros and Cons of CPA

    {{ DiscussionBoard.errors[6325755].message }}
  • Profile picture of the author John Romaine
    Here, let me summarise that PDF for you.

    DO - Ask your customers for real feedback, thoughts and testimonials
    DONT - Be an idiot.
    Signature

    BS free SEO services, training and advice - SEO Point

    {{ DiscussionBoard.errors[6326697].message }}
  • Profile picture of the author TheAngelGuy
    Istvan,

    Thanks for your feedback.

    Where would you put the 20 page document on testimonials in a sales page, compared to doing a good sales page, doing a good product, business setup and tax rules, web programming, and lots of other things.

    Front burner or back?

    I see the context was blown here in some of these "complaints".

    I certainly learned a lot from this thread and it was a lot more than were to find testimonial info.

    Cheers, all.

    - Paul
    {{ DiscussionBoard.errors[6328676].message }}

Trending Topics