Short vs long emails?

If you haven't yet, then I probably would and use the blog posts you create going forward as your main source of "email content".

Hi

I would agree with the majority of the posts above, that short is preferable to long. However I would put in one small rider that it should contain enough to at least start building/keeping the relationship with the individual, so they have at least some reason for not just dumping the mail.

All the best in your endeavours.

regards
Andy

First, let me say that I'm as busy as the next
person when it comes to doing what needs to
be done to make a living online.

But,

The assumption that people don't have time
to read long emails, or simply WON'T read long
emails is bogus.

People don't have time or WON'T read long
BORING emails! Or a lot of emails that only
contain a sales pitch (after getting so many
of them).

Think about it - people read long books. They
watch long movies. They even read long blog
posts, so why wouldn't they read long emails
if there is something to hold their interest?

Now, I'm not saying write a long email simply
because you can, but say what you have to
say in as many words as it takes - AND NO
MORE!

In ten years of testing emails with many different
lists, I've discovered there is no hard and fast
answer, but an email that tells an interesting
story gets more clicks as a rule than a short
"You need to grab this!".

I just read an email from Willie Crawford that
weighed in at OVER 5 PAGES, and not only
read every word, but I clicked on the link
after I read it. (I didn't buy from the email
because I already have access to the product)

The important point is - even though I already
had the product, I read the email anyway
because the story just grabbed me by the
eyeballs and literally forced me to read it.

There's another email from Dr. Mani I read a few
minutes ago (that brought me to the forum, by
the way) that boasts a full 1,281 words and just
touches the 6th page.

I read every word, and clicked on his link!

By the same token, there are emails sitting in
in my inbox that I opened and the first line
didn't grab me, so I closed it and went on to
something else.

Your message has to interest your readers if
you want them to read and click on your links

The second you fail to grab their interest - or
keep them interested, that's the instant you've
lost them - no matter how long or short your email is.

I've had experience that if you send your list
INTERESTING emails, they'll read no matter how
long it is, and if you have a track record of
sending interesting stuff, then on occasion, a quick;
"Check this out! I just found it and I think you'll
like it!" message might do just as well.

In my experience, it's all about the message AND
the relationship you have with your subscribers
as to what they'll read and respond to.

There's no way one can just say only short emails
or long emails and be 100% correct.

You have to TEST -TEST-TEST.

And yes, it's a lot of work, but believe me, if
you're not doing it, your losing most of your
readers.

And I never send an email without a link - even
if it's just a link to my blog. I want my people to
always have a call to action in the email, and I
never send an email without repeating that call
to action in a PS.

Michael