I had been doing all the big things like testing my price points, offering trials, and ensuring I was providing excellent content. However it was this one little "trick" that really helped me personally and gave my site a pretty significant boost in member retention: a better welcome page which included a new member survey.
Improving my members first experience with my site AND providing them an outlet (on the front end) to tell me (1) what they were looking for, and (2) what they hoped to get out of their membership gave me a significant boost in member carry over.
I had a welcome page already, but I really worked hard on improving it. I made sure I gave my new members a good orientation to the site, sharing with them what to expect, and so on. But the MOST important piece of this for me has been the "new member survey" which I included on that welcome page.
Now I had done surveys in the past, but only to existing members, but here each new member gets a survey straight away. In it I ask just a few simple questions.
- What convinced you to join?
- What's one thing you'd like to learn?
- What's your biggest struggle in online marketing?
The first question is INCREDIBLY insightful information for me personally and helps me market my site even better, and the remaining two help me craft my future content making my job much, much easier than before.
Another important component of this though has been that I personally respond to each member survey. For instance, I will take what they said they really wanted to learn and I will point them to that specific area of the member's site and maybe offer some initial tips right away. My responses vary, but I make it personal to them. This has been incredible for me, and I constantly get replies from people in awe of the personal touch. I think it's this connection ultimately, this sense of community I try to build, that has really helped me retain more members.
Anyway, these are just a few of my recent experiences with membership sites. If you run a similar site, I hope this might help.