Im using ppc and have been for the last month
Im getting a good amount of clicks but im not seeing that many conversions through ppc:confused:
Is my homepage screaming something that i cant see?:confused::confused:
My ppc campaigns are for each page on our website eg fairy lights, aprons etc and im using long tail keywords. I would have thought using long tail techniques as they are more direct, would encourage the customer to buy as its what they are after.:confused:
Unless im missing something obvious that takes them off the site.
The bounce rate is ok though.
PPC might need a huge budget to see good results. Apparently 100 clicks is 1 conversions? But if using long tail keywords is direct to the customers, would it lead to conversions?
Advice would be appreciated.