This is the feeling sometimes I feel with marketing my service. I have just started (6 weeks online) an online English school where people learn via Skype. I have an onsite wordpress blog so I can build some decent content and hopefully give people a nudge towards buying an online course.
I know the following things to be true:
-- I have a good quality service that is very competitive on price.
-- I have been updating the blog every day with good content and am beginning to appear on the top 3 pages of Google for some decent keywords.
This is where I'm at after 6 weeks, I'm quite sure I'm driving ok, seem to be going in the right direction but I've got no map reader so for all I know I could be completely obvlivious to the fact that I took the wrong turning off the driveway!
I have faith in my service, I believe in what I offer is good value for money but my questions are:
1) Should I continue to upload every day the quality blog content with hyperlinks to previous posts?
2) What more do I need to do, other than commenting on blogs here and there with my link (albeit nofollow often..) and trying to get people on Facebook and Twitter to like/follow me so as to (painstakingly) build up the followers and potential buyers? How do I get the word out there about what I do? Is what I'm currently doing ok?
Any input would be great, thank you.