Leading people to a sale like the PIED PIPER - they don't even realise it

Hi Warrior Ganster rappers

I don't know why, but this took me ages to understand, but once you get the hang of it, it makes sales a lot easier.

I could never understand why I could get people to a website with certain keywords, but they wouldn't buy a product related to the keyword itself. I then realised the importance of how closely related the thing you are promoting is to the original keyword they type. Once there is that disconnect, you've lost them.

First, an example of what I was doing wrong:

I would find a keyword like "How to lose weight fast" (this could be a video, an article, an adword campaign), then when people came to the site, I would try and sell them an ebook about dieting, which could be on building a special diet, an exercise program or whatever..,..and not make any sales (or very few).

Go back to the keyword, "How to lose weight fast", it is more likely they are NOT looking for a diet, or a change of living habits, they probably want diet pills, or even surgery or some kind of quick fix.

Here's an example of what is much more likely to work, and notice how the keyword follows all the way through the process.

Keyword from Adwords: protein shake for weight loss
Person lands on a landing page which is a post all about a protein shake, how it will benefit you. Then, in the post, link to a squeeze page where you can opt in to get the recipe of this shake. Then, in your email sequence promote an ebook or book off amazon all about diet shakes.

The important thing about this is you need to put up something in front of the visitor which relates to what they searched for. Sounds obvious, but I was missing it....

....it all comes back to the reason why a person goes on the net, to search for a specific solution.

haha, I remember my very first website, which was all about baby shower invitations. I did quite well selling invitations as an affiliate for tinyprints. However, I then spent ages putting links to strollers, cribs etc on there thinking that people going there to buy invitations would also want to buy gifts for the shower. However, if that was the case, they would have typed "baby strollers" or "baby shower favors". So, can you see how that all seems related (which it is), but it wasn't what the person was looking for at that specific time.

Anyway, hope this helps.

Cheers
Phil