Is it really that easy?

by ttdub 16 replies
Now hold on... Don't jump on me just yet. I've been doing this for years, but I had a question that makes this seem too easy.

I finally decided that I need to build a list, and I built a decent squeeze page and finally paid for some traffic to start building the list.

I don't have much, but I have a question for when I do. Do I really just have to send out emails with say a free ebook but a chance to upgrade or some other promotion, and I just watch the money roll in? Is it really that easy? Don't get me wrong, building a list is very very hard and can cost a lot, but when it's done, is that it or am I missing something?

Thanks for any answers.
#main internet marketing discussion forum #easy
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  • Profile picture of the author ProAffiliate01
    It takes time to build a list. However, as long as you are persistent and you promote yourself using a variety of methods and have an easily accessible "Subscribe" page.
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  • Profile picture of the author ryanman
    Well most newbies complicate the process because they get too stuck in the technical aspect of things & find it hard to believe that it can actually be easy...Here is the formula which always works with email marketing -

    Step 1- Give a lot of value for free upfront in exchange for an email.

    Step 2- Send out more value every 2 days.

    Step 3- When you feel the list trusts you enough & looks at you as an authority figure, recommend them a product. That's it.

    Advanced tactic - If you want to really see quick sales then try this - Offer something even more valuable than the product as an incentive to your list if they purchase the product. For example - Offer them one on one email consultation for a couple of days, a special report that you wrote etc provided they purchase the product.

    It's basic math - If you tried to sell me a gym membership I might not be that interested but if you also offered 1 month free one on one help by a top notch personal trainer along with it, then my interest will shoot up.
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  • Profile picture of the author mailey
    If you put in the effort then yes is the answer.
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  • Profile picture of the author inspiredguy
    Also - don't forget that on the other side of that computer reading your emails are people, just like you and me. Try to be as authentic and real as possible. Share a bit of your personality with them. Build that relationship. It will make all the difference in the world.

    -Karl
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  • Profile picture of the author Ettienne
    If done right, the money is definitely in the list. Don't promote crap (like many people do). Don't promote the same thing a million other marketers are promoting (unless it's REALLy.. THAT awesome). 2 Good tips for keeping subscribers right there. Oh and don't ALWAYS sell, share anything free and helpful that you think your readers might appreciate.
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  • Profile picture of the author Kaplan
    Yes it's a simple formula. Offer them free content that you can confidently say ''I could charge for this'' so you know your giving them genuine value. Be a memorable character as well.
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  • Profile picture of the author Marcus Rockey
    Do I buy anything in IM without some trust? Only if I am desperate.

    As long as you put your personal gains before providing the prospect with the value they deserve, you put your personal gains second, if that makes sense to you.

    Just built that relationship at all costs. Yes have your firm financial target in place but you cannot make a tenth of that target without rapport.
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  • Profile picture of the author TomasFH
    Once you send the email you're going to want people to open it so you need to work on creating good subject headlines. Then you need to make sure you stay in touch with people enough so they know who you are and then provide quality content that will build their trust in you. Offering them rubbish products will only cause them to dislike you, so make sure you don't spam them with low quality affiliate links.
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  • Profile picture of the author AA Marketing
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    • Profile picture of the author Campaignmarket
      A lot of what I would have said has already been stated!
      And I agree!

      Though a word of advice, make sure that the offers and free stuff (of course of value) is something specific to the niche that this list have been build upon!

      Here is the reason why!

      1/ If you don't do that then you're actually doing something which is illegal - well at least if you compare it to the ANTI SPAM LAW! - Unsolicited Mails that is!

      2/ If you disregard the first note, then you're actually potentially gonna lose the subscriber, because they can unsubscribe at any time! And they won't hesitate if you send out stuff they haven't asked for - such as something that definately is outside the niche they subscribed to!

      Sometimes it can be clever to get som PLR or to outsource something which is within your niche! Instead of making it yourself!

      Just my two cents, I hope you can use it!
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      • Profile picture of the author ttdub
        Originally Posted by Campaignmarket View Post

        A lot of what I would have said has already been stated!
        And I agree!

        Though a word of advice, make sure that the offers and free stuff (of course of value) is something specific to the niche that this list have been build upon!

        Here is the reason why!

        1/ If you don't do that then you're actually doing something which is illegal - well at least if you compare it to the ANTI SPAM LAW! - Unsolicited Mails that is!

        2/ If you disregard the first note, then you're actually potentially gonna lose the subscriber, because they can unsubscribe at any time! And they won't hesitate if you send out stuff they haven't asked for - such as something that definately is outside the niche they subscribed to!

        Sometimes it can be clever to get som PLR or to outsource something which is within your niche! Instead of making it yourself!

        Just my two cents, I hope you can use it!
        The CAN SPAM act isn't about sending email outside of your niche. It's about not being misleading with headings and sender info.
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        • Profile picture of the author FriendlyRob
          It's certainly not easy. Even after you have built your list, the next step is to get your list members to trust you and buy from you.

          It'll take some time and patience to find your "voice" but once you do, you should start to see some success.
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  • Profile picture of the author fenixpro
    Yes, simply put it is that easy, but the process of getting there via some of the things the ^^^ posters have mentioned takes time.

    I think the 'easy' part about email marketing and the reason list building is hyped is that the conversions are there pretty consistently unless you are a total retard. Meaning, with email marketing - especially in IM - you can expect conversions of at least 1-3% (that is low) from your list when you promote products (assuming you have groomed and qualified your list properly). Whereas, with things like website affiliate marketing, CPA, and other sources of online income, the theory is that you can make 1-3% conversions, but there are more variable involved that do not involve you - like Google.

    Additionally, it may take more time to tweak and perfect a site or methods conversions than it does with email marketing.

    That said, it is still work and those that really perfect it by testing and refining have done A LOT of work to get there (or have jumped on others shoulders who have done the work).

    Email marketing via list building is in my top two recommended methods for anyone wanting to make solid progress in IM with a relatively short learning curve and consequent results.
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  • Profile picture of the author Jim Nariel
    To answer your question I would not say "easy" as people have said above you need to develope trust and seen as the expert before people will part with hard earned cash.

    However once you do this your list is not "spent" it becomes an assest you can use again and again and grow bigger and bigger

    Best of luck
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  • Profile picture of the author khanhkunt
    I think it is important to build good relationships with customers.
    And let marketers are true!
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  • Profile picture of the author joven
    Hello! I am sort of new with this. But I am very interested in building a list. My comment is that if you have a decent squeeze page and a product that you know the need for it exists, buy solo ads. I keep on hearing that solo ads are one of the best ways to advertise. You know buy a solo ad that is targeted to the people who have shown a need for what you are selling. I created with my squeeze page and did not offer them any gift and I got about 8 people on my list in a couple of days. But it was a solo ad for which I paid $10.00. So, you see, paid solos work. Only I still think you should know who will be reading your ad.
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    • Profile picture of the author cashp0wer
      Building a list is the best thing that you can do to start earning more money. yes it can be easy - I really think people can make it harder than it really is. It does take time, however, and it won't happen overnight.
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