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50% Sign up rate good?

by ttdub
23 replies
I was curious as to how good my squeeze page is... I paid for a solo ad, and of the 100 people who clicked on the ad, around 50 signed up and also confirmed their email. I was curious if this rate means my squeeze page is good or not? Just trying to see where I can improve.

Thanks for any answers.
#50% #good #rate #sign
  • Profile picture of the author mikeyman120
    Yes that is great. Whoever you did the solo ad with keep using them. But also try to figure out how to increase those numbers if possible.
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    • Profile picture of the author Jim Nariel
      Originally Posted by mikeyman120 View Post

      Yes that is great. Whoever you did the solo ad with keep using them. But also try to figure out how to increase those numbers if possible.
      .....and the way to increase your numbers

      1. Improve your squeeze page - headlines, bullet points and keep it brief
      2. Beef up what you are giving away

      Split testing is also a great way to test how you are improving. Have 2 squeeze pages that are exactly the same but with different headlines and see which one performs the best. Keep that headline

      Go through each part of your squeeze page and change just one thing and split test. Each time changing one thing. You end up with a very effective squeeze page

      Having said all this your results are very impressive already!
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  • Profile picture of the author luckystepho
    I would say that a 50% sign up rate is pretty good! You could always try a few tweaks and spot test to see if you can make it even better.
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  • Profile picture of the author fenixpro
    50% is very good, but more important is how responsive they are to your follow up emails and to you in general as you go along with them.

    I know some marketers who say anything under 50% is too low, but in my experience 50% is very good and I would be pleased if I were you.

    As mentioned ^^^, I would always tweak and test as you go to see if you can play with that to increase the %
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  • Profile picture of the author Horny Devil
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    Originally Posted by ttdub View Post

    I was curious as to how good my squeeze page is... I paid for a solo ad, and of the 100 people who clicked on the ad, around 50 signed up and also confirmed their email. I was curious if this rate means my squeeze page is good or not? Just trying to see where I can improve.

    Thanks for any answers.

    Are you for real?

    You been on WF best part of 6 months, couple of hundred posts, and your asking if a 50% take-up is good!

    You know damn well it's good. Someone with zilch marketing or internet knowledge would know it's good. So are you simply after some back slapping and pats on the head for a job well done?

    Sorry if it comes across the wrong way but it's an insane question to ask as you already know the answer.
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    • Profile picture of the author ttdub
      Originally Posted by Horny Devil View Post

      Are you for real?

      You been on WF best part of 6 months, couple of hundred posts, and your asking if a 50% take-up is good!

      You know damn well it's good. Someone with zilch marketing or internet knowledge would know it's good. So are you simply after some back slapping and pats on the head for a job well done?

      Sorry if it comes across the wrong way but it's an insane question to ask as you already know the answer.
      Actually, if you read the above answers, you will see that it's mixed. I didn't know if that was good, as I've never created a squeeze page before. The average percentages are completely different based on what IM approach you are doing, and I've never made a squeeze page before or tried to build a list, so I didn't know.
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  • Profile picture of the author Paul Myers
    You been on WF best part of 6 months, couple of hundred posts, and your asking if a 50% take-up is good!

    You know damn well it's good. Someone with zilch marketing or internet knowledge would know it's good. So are you simply after some back slapping and pats on the head for a job well done?
    I've been here for 14 or 15 years, and most of the questions I could ask about some topics in this business would be much less rational-seeming to experienced players in the related fields. Nobody knows every field, and some people know only one thing well. But that's often enough.

    Making assumptions about the expectations of newbies is a tricky proposition on the best of days. Someone with "zilch marketing or internet knowledge" might think 50% sucks, since they could expect almost everyone who goes to a signup page to... well... sign up. I've seen plenty of people who expected exactly that. They took it as a personal thing whenever anyone would unsubscribe, too.

    Converting 50% of visitors to confirmed subscribers is great in some niches. In others, depending on the traffic source and pre-selling, maybe not so much. It's hard to say much more than "Doesn't suck" without knowing more about those.

    But it definitely doesn't suck.


    Paul
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  • Profile picture of the author paul nicholls
    ive been using solo ads for over many months and to get a 50% opt in with confirms is very good

    dont forget though, if your squeeze page converts well then consider using a low priced OTO (one time offer)

    using oto`s with solo ads work like gangbusters as long as you have a half decent offer page and funnel

    paul
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  • Profile picture of the author Thomas W
    Heck ya 50% is damn good.
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  • Profile picture of the author veheme
    I think 50% is a really high number. Imagine if you have 200 unique traffic every day? I think it's pretty decent but it indicates your sales page is decent to good.
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  • Profile picture of the author Gavin Stephenson
    To have 50% confirm is extremely good. You probably got more optins than you mentioned as some won't confirm because your using double opt in.

    Good job.

    With solo investments I recommend you create a OTO. Tweak it until your breaking even or making profit and reinvest the money into more solos. This way you will build your list for free and at a much faster speed.

    A recurring OTO comes to mind :-)

    Hey... I'm Just Saying!
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  • Profile picture of the author crosshairs
    I would take 50% any day. Split testing is a good idea as Jim said.
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  • Profile picture of the author stevet563
    Yes 10% in most cases is good 50% is exceptional. Keeo it up.
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  • Profile picture of the author kbhatia92
    100 is a small sample space. It may be misleading to arrive at a definite conclusion based on the results you've got through the first 100 users that have gone clicked on your ad. Increase this number, and see how the conversion rate changes. Don't panic if it falls as there's a good chance it might (50% is too good to be true!).
    Even if it stabilizes at 20% for 1000 hits, it'll still be a great conversion rate!
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    • Profile picture of the author Paul Myers
      100 is a small sample space. It may be misleading to arrive at a definite conclusion based on the results you've got through the first 100 users that have gone clicked on your ad.
      Good point. I missed that in the first read.
      (50% is too good to be true!).
      Why? Lots of people maintain that rate, or better, as a regular thing.

      Could happen, but he could also end up doing better.


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  • Profile picture of the author ttdub
    Thanks everyone! I'm glad those are good numbers. I'm not at all trying to be rude, but I don't really want people copying. I will say this... Simple is good! There's no doubt about it. Just draw attention to the sign up form. Don't hide it. Make it in your face, but keep it simple. That's pretty much what I did.
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  • Profile picture of the author tristatemedia
    hopefully, they all be buyers not just optins
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  • Profile picture of the author talfighel
    This only means one thing:

    Your squeeze page is awesome and converting. You should do more advertising to get more sign ups.
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  • Profile picture of the author Dann Vicker
    That's good results mate. I'm pretty sure you'll not get that with every solo ad provider you use....anyway.

    And why is it you have nothing on your sig. A couple of opt-ins from that aint bad.
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  • Profile picture of the author Nolimit2it
    Remember to keep in mind that looking at a small number going in to the squeeze page (100 clicks) can give you a very skewed ratio number that is not terribly helpful.
    If you CONTINUE to get 49-51% over time and with numbers in the 1000's of clicks then you obviously have found the "magic silver bullet" and your squeeze page is amazingly good.
    I would love to hear how it is doing after throwing another 900 clicks at it.
    Good job though on the initial 50% as that does sound very encouraging for your future success.
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    Daryl Austman
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