13 London venues and 11 non-London venues.
20,000 broadcasters, journalists, photographers, etc, in the IBC/MPC village alone.
2,000+ competing athletes.
All Stadiums and London hotels sold out.
Countless millions in Britain for the games, probably a billion watching worldwide, many of which eager to snap up a souvenir or something associated.
SO ANY IDEAS TO MILK THIS MONEY COW???
I have one. Quite a good one if I say so myself. Anyone else?