Facebook's new monetization strategy?

10 replies
I was just browsing my FB news feed, and there smacked between news from two friends was this:

Almost looks like at some point I've "liked" the Lexus page, right? Well, I haven't. And I even double checked to make sure I didn't inadvertently do so at one point. (I didn't.)

Is this a new monetization strategy? There were rumblings that once FB went public, we'd see more ads.

Personally, I don't mind, just like I didn't mind when the WF used to have text ads between forum posts. But I bet some users are going to get irritated if the ads do, indeed, start showing up in the news feed.


ETA: Also makes me wonder if these ads are going to be available to people with more modest advertising budgets than the likes of Lexus.

#facebook #monetization #strategy
  • Profile picture of the author Oliver Williams
    History usually shows that big sites like FB get greedy and sell out big time when there are share holders to answer to.
    Don't believe everything you think
    {{ DiscussionBoard.errors[6315926].message }}
  • Profile picture of the author The Great Gordino
    Really interesting -
    I see a lot of people moan about the commercialisation of FB, and in the same way that people joined when it got past a tipping point, might they leave just as quickly?

    I know people that have left saying they had had enough, so if people think 'my friends aren't using it anymore' might the usage drop just as quickly?

    I sort of doubt it myself, because people have used it to reconnect with so many people from their pasts ( I know I have)that they may well put up with frustration rather than kiss goodbye to all those renewed connections - there would need to be an accepted alternative first.
    {{ DiscussionBoard.errors[6315935].message }}
    • Profile picture of the author Rashell
      I remember reading that fB had planned to start placing paid ads within the newsfeed to monetize for mobile phones (which don't show ads in a sidebar).

      Advertisers who know how to create engaging and viral content should do extremely well with this.

      {{ DiscussionBoard.errors[6315978].message }}
  • Profile picture of the author Sumit Menon
    Did you talk about cars or Toyota with someone on FB recently? It's weird they would show a woman ads about cars. I mean, I am not generalizing or anything but given the choice of pitching an ad about cars to a random woman or a man, it'd make more sense to target the man.

    And I'd be pissed if ads started popping up on my feed without being labeled as an AD.
    {{ DiscussionBoard.errors[6316007].message }}
  • Profile picture of the author R Hagel
    Shark Boy, nice to see you around again.


    Rashell -- that makes sense that they would put ads in news feeds for mobile users. Looks like they're starting to test it with a wider user base (I'm on my desktop right now).


    Sumit -- I mainly use FB to look at pics of the nieces and nephews. About the only things I post are "happy bday" messages. And my current handful of "liked" pages mainly deal with animals.

    {{ DiscussionBoard.errors[6316067].message }}
  • Profile picture of the author Rus Sells
    You probably see that ad based on your gender and age group. = )
    {{ DiscussionBoard.errors[6317069].message }}
  • Profile picture of the author Dann Vicker
    If you liked the page inadvertently, then somehow they're using a click-jacking script on the site.

    Looking for high quality solo ad traffic? 200-2000 clicks available/day. Testimonials here. PM me

    {{ DiscussionBoard.errors[6317174].message }}
  • Profile picture of the author Isaiah Jackson
    I don't think I would mind seeing those either, because you will eventually see what you want to see when you get on Facebook.
    Send Emails, Get Paid - My business summarized in four words. For the how-to go here
    {{ DiscussionBoard.errors[6317183].message }}

Trending Topics