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How to create immediacy with a 'Sale Ending' offer?

by JimMichael
4 replies
We have our most expense press release package currently on sale for $100 off. However, it's going to be ending soon.

What is the best way to create immediacy? Currently, the pricing page on our site has "Sale Ending! Buy Now - Use Later!" in big red bold lettering.

However, something tells me this may confuse people, as if they have to buy now and use it later - when some of them will want to buy now and use it right away.

How could we phrase it? I don't want to go down the route of 'Only 5 left' or anything because it wouldn't be true and I'm not going to lie. However, we can't post an ending date as it isn't yet decided.

I have space for about 5 words - can anyone suggest something that would make people see a limited-time offer and want to buy?
#ale #create #ending #immediacy #offer
  • Profile picture of the author Blimeyoreilly
    Originally Posted by JimMichael View Post

    We have our most expense press release package currently on sale for $100 off. However, it's going to be ending soon.

    What is the best way to create immediacy? Currently, the pricing page on our site has "Sale Ending! Buy Now - Use Later!" in big red bold lettering.

    However, something tells me this may confuse people, as if they have to buy now and use it later - when some of them will want to buy now and use it right away.

    How could we phrase it? I don't want to go down the route of 'Only 5 left' or anything because it wouldn't be true and I'm not going to lie. However, we can't post an ending date as it isn't yet decided.

    I have space for about 5 words - can anyone suggest something that would make people see a limited-time offer and want to buy?
    I know one thing mister sensible, you are not playing around (i.e., viewers will soon suss out whether your time clock idea is Bollo... or not) & ultimately be remembered as a complete try-it-on desperate. To bring on that effective rarity state of emegency how about "Offer is Subject to New EU Law" lol
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    • Profile picture of the author Blimeyoreilly
      embarassed noe as I do)
      Originally Posted by Blimeyoreilly View Post

      I know one thing mister sensible, you are not playing around (i.e., viewers will soon suss out whether your time clock idea is Bollo... or not) & ultimately be remembered as a complete try-it-on desperate. To bring on that effective rarity state of emegency how about "Offer is Subject to New EU Law" lol
      Ok this is more pathetic than a "hurry-quick-while-my-sperm-count-lasts" how about "Only 5 left before new vat laws may apply"...
      ...thinking with you (as embarrassed as I am)...
      or "Subject to Demand Availability"
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      • Profile picture of the author Blimeyoreilly
        ...wish I had not said anything, I am about to get burnt bad for this:
        "React Quick Before Saturation!"
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        • Profile picture of the author Blimeyoreilly
          ...P.S. Ignore me now while you still can!
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