Should I Use Paid Traffic?

28 replies
Hello everyone! I have been running a small blog for about 8 years directed to parrents, moms specifically. I started monetizing it a few years ago using my blog to in combination with selling clothing on ebay. I evolved to the ebay partner network and that got me into affiliate marketing. Now I am using banners directing to coupon sites, or related offers.

My question is, I have seen many writeups about using paid traffic such as google adwords or facebook ads. Is the cost really worth the extra traffic?

If so can you reccomend where I should start when purchasing my first paid traffic.

Thanks guys
#paid #traffic
  • Profile picture of the author Noel Cunningham
    Originally Posted by SeoBekah View Post

    My question is, I have seen many writeups about using paid traffic such as google adwords or facebook ads. Is the cost really worth the extra traffic?

    If so can you reccomend where I should start when purchasing my first paid traffic.

    Thanks guys
    Hey,

    The answer to your question is Yes...but only if your site is able to monetize this traffic so that you are recouping the cost of your investment.

    E.g. If you spend $100 on traffic you should have a well converting sales funnel waiting for this traffic so that you at least make back your 100 bucks.

    You mention adwords & fb ads - may I recommend another one? Nice forums - go track down the most relevant forum in your niche. Inquire do they accept advertising like banner ads on their site.

    Purchase some advertising from this forum and feed it back to your sales funnel. The beauty of niche forums is that your taking the "guess work" out of your traffic quality - you know they are already interested in what you're offering because they are members of a niche forum closely related to your site.

    I would tend to go down this route before splashing the cash on adwords etc.

    Hope that points you in the right direction
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  • Profile picture of the author bamstk090
    google is good but facebook is the best.
    you can choose target for your ads,,
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  • Profile picture of the author paul nicholls
    firstly it really depends on if you have more money or more time to use

    but what you also have to remember is that time is very costly as well because time costs money

    before you start to use paid traffic you need to have the foundation laid out in your business

    its no good you driving every man and his dog to your website if it doesnt convert in either paying customers or leads for your sales funnel

    if your using paid traffic then you def need a sales funnel to send people through NOT just sending them to a general blog

    you need to have a specific end goal what you want somebody to do

    that could either be opt in or buy

    if your not specific on what you want your traffic to do when they get to your website then your giving out a mixed message which will effect your conversions by a lot

    thats why a squeeze page is one of the best places to send paid traffic because you have 1 goal and that is to get them to opt in in

    or send them to a sales page and get them to buy

    anything in between when using paid traffic is gona cost you a hell of a lot more

    paul
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  • Profile picture of the author Princess Linda
    Originally Posted by SeoBekah View Post

    Hello everyone! I have been running a small blog for about 8 years directed to parrents, moms specifically. I started monetizing it a few years ago using my blog to in combination with selling clothing on ebay. I evolved to the ebay partner network and that got me into affiliate marketing. Now I am using banners directing to coupon sites, or related offers.

    My question is, I have seen many writeups about using paid traffic such as google adwords or facebook ads. Is the cost really worth the extra traffic?

    If so can you reccomend where I should start when purchasing my first paid traffic.

    Thanks guys
    Hi,
    I think that the real question here is what will you do with more traffic?
    if you have a way to make money of you site/s than by all means, go a head and buy traffic. Note that spam traffic will not convert!

    best of luck to you
    Linda
    feel free to contact me via skype (parker_linda)
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  • Profile picture of the author kc33
    Facebook is cheaper than Adwords. But in my opinion less targeted. Track track track, test, test, test is the only way to find out.
    Track how many clicks you get, track your conversion rate. Track cost per click...Track you ROI until you find a winning campaign.
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  • Profile picture of the author esk
    you have to measure the epc of your website. If your epc is 0,40$ then you should buy as much traffic as possible for the max cpc. 0,39$.
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  • Profile picture of the author Muhsin Aziz
    Definitely you should. Free traffic is good but the problem
    with free traffic is that it's slow. Takes time before you can
    see much significant results.

    Paid traffic scales up your business, fast.

    You need to have a steady flow of targeted traffic coming to
    your site every month. And the only way to make it 'definite'
    when you are starting out is paid traffic.

    Hope that helps.
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    • Profile picture of the author danfac2012
      Free traffic takes time to build. Paid traffic get you instant targeted visitors.
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      (Coupon Code WARRIOR40 for 40% Discount)
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    • Profile picture of the author bvbiz
      Originally Posted by Muhsin Aziz View Post

      Definitely you should. Free traffic is good but the problem
      with free traffic is that it's slow. Takes time before you can
      see much significant results.

      Paid traffic scales up your business, fast.

      You need to have a steady flow of targeted traffic coming to
      your site every month. And the only way to make it 'definite'
      when you are starting out is paid traffic.

      Hope that helps.
      True but if you are starting and want to use the other people's money strategy then starting with free and reinvesting the profits partially on paid is more practical...if you have time to be patient.
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  • Profile picture of the author deelouise864
    Awords is becoming a thing of the past, Google user are getting smarter and know the difference between paid and organic sites listed and choose organic. That's the reason $100 free credit for Adwords are floating all over the internet. In my experience: Facebook is better and more cost effective. You might want to try traffic exchanges, their cheap and some sell targeted traffic.
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  • Profile picture of the author JKflipflop
    Yes Traffic Exchanges and FB Ads for sure. The narrow targeting in FB makes it really simple to reach the ideal customer for any product or service. You can create an FB page first and then design an Ad for the same in order to save on what you will pay for each click to an external page. Al the best
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  • Profile picture of the author davidsu
    Banned
    If your site could generate sales/ revenue with the paid traffic, so the answer is yes... go for the paid traffic. It'll automate your business.

    For your first traffic, you could try Solo Ads.

    Use the Solo Ads to build your subscribers first. Build a relationship with the subscribers, and after that you could promote your website/ problem-solving offers to the subscribers.
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  • Profile picture of the author JOSourcing
    Banned
    Hey SeoBekah, if you want some Google money to play with, let me know. I've really got to give some of these coupons away!
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  • Profile picture of the author timmylang
    the only way to know is to do a small test on the traffic. If you're not getting a good ROI, stick to what you're doing
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    • Profile picture of the author tomamal
      Paid traffic or free traffic...it is the ROI that counts. If you are not sure of ROI, it is wise to stick to methods of generating free traffic, like posting on forums of your niche.. best of luck
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    • Profile picture of the author bvbiz
      I have to agree with this comment in general. Really, this is so trial and error oriented that the answer lies in your own experience...just get started.
      Originally Posted by timmylang View Post

      the only way to know is to do a small test on the traffic. If you're not getting a good ROI, stick to what you're doing
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  • Profile picture of the author Bill Hugall
    I love paid traffic. It has to come from the right sources!!! You need to target your sources like you target your market. There are some really great places to get it from. Loads of info on this forum about it. I am not a fan of PPC. Mainly because I don't seem to have the skill for it and I am not really into ranking websites. I like to set-up a few risky methods every month to help me find to sources. I also have the untouchables list! I use these every month and they keep putting money in my pocket.
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    • Profile picture of the author Cheryl Lee
      Where can i get reliable traffic?
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  • Profile picture of the author xuip26
    There's no wrong in trying it out just to find out if it can benefit your blog. It can also be a good opportunity for you to practice your ad writing skills which is very important. My suggestion is to use Microsoft Adcenter at first while you are learning. It has lower CPC compared to Adwords so there is room for you to test which works for your blog. You may even get traffic if you get it right. Once you are comfortable and confident with writing your ads while also getting a high CTR then you can try Adwords or FB Ads which offer a greater amount of traffic.
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  • Profile picture of the author teguhyuliantos
    I think this is depend that your purpose. If you want to get high conversion, I think paid traffics is the best choice, but if you want to get rank on search engine, I think paid traffics will waste your money without benefit for you.
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  • Profile picture of the author Luissy
    I was considering going into paid traffic as well. Let's see what expereinced people have to say.
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    • Profile picture of the author bvbiz
      It really depends on your situation financially and how much time you have to succeed.
      Originally Posted by Luissy View Post

      I was considering going into paid traffic as well. Let's see what expereinced people have to say.
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      Book Trading Opportunity Can Change Your Life! 6 figure earners after 12 mos. 200+ Testimonials
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  • Profile picture of the author trafficmasters
    Go for it!

    Paid targeted traffic is what most of the big players rely on - put all revenue earned into SEO
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  • Profile picture of the author Rod Cortez
    Originally Posted by SeoBekah View Post

    Hello everyone! I have been running a small blog for about 8 years directed to parrents, moms specifically. I started monetizing it a few years ago using my blog to in combination with selling clothing on ebay. I evolved to the ebay partner network and that got me into affiliate marketing. Now I am using banners directing to coupon sites, or related offers.

    My question is, I have seen many writeups about using paid traffic such as google adwords or facebook ads. Is the cost really worth the extra traffic?

    If so can you reccomend where I should start when purchasing my first paid traffic.

    Thanks guys
    Before you get started on paid traffic campaigns, you should pick up Jonathan Mizel's Traffic Evolution course. I've yet to come across any other course like it as far as covering the basics, a few advanced strategies, and the terminology that you'll need to learn in order to deal with the phone sales rep (if you plan on going that route). There's a lot to know when using paid traffic sources as there is a world out there beyond Google and Facebook with a ton of traffic inventory.

    It's critical that you have a website or blog set up with a potent marketing funnel so that you're optimizing your leads, your conversions, your sales, and that you have a strategy in place along with your product / service mix.

    While you can get started for as little as $25 to run a small test, you'll probably need a lot more since it's rare that people hit it out of the ball park their first few tries.

    RoD
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  • Profile picture of the author IMWarrior0
    I have to agree with all the guys on here Facebook is where you can really target your potential customers but I would go for CPA instead of PPC it is much better value. good luck
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  • Profile picture of the author Hasanabd
    Bro i suggest you try facebook ads , i have been using them for a while very specific and awesome
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