How to make up a catchy HEADLINE in 10 seconds - This is what the 'Gurus' won't tell ya..

40 replies
'How to' + 'fast results' + 'irresistible offer'

(I call it the 'HFI' system.. 'How-Fast-Irresistible')

e.g.:

How to get rid of acne in 2 days - Try our product for free!
How to get *instant* search engine traffic - Grab my FREE report!

Really, i had some serious success with those kind of headlines.


Cheerz,
Chris.
#catchy #gurus #headline #make #seconds
  • Profile picture of the author TCmarketer
    IS that in article marketing or blogs or landing pages?
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  • Profile picture of the author ChrisByrns
    that goes for social bookmarking, articles, forum threads (obviously & blogs (when you show only a snippet of your posts on your main index page)
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  • Profile picture of the author ChrisByrns
    landing page titles IMO are a whole different kind of thing - they shouldn't be designed to grab attention, they should tell (in a second) the benefits of the product.. and they should create curiosity - so that the surfer wants to read the second (h2) headline.
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    • Profile picture of the author prashie91
      Er??? Landing page titles shouldn't grab attention??? Talk about a load of crap... dude... All headlines need to grab attention...

      And by saying that they should create curiosity you are contradicting yourself... How can something that makes me curious not grab my attention?!?!

      Originally Posted by ChrisByrns View Post

      landing page titles IMO are a whole different kind of thing - they shouldn't be designed to grab attention, they should tell (in a second) the benefits of the product.. and they should create curiosity - so that the surfer wants to read the second (h2) headline.
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  • Profile picture of the author ChrisByrns
    Originally Posted by proapc View Post

    (...) to exactly what was so unique about the Tobacco Industry. They knew how to get the public's attention and it should be a lesson to us today. (...)
    i just adore the marketers & copywriters from back in the days.. with just ONE word they could make or break a product.

    it was all so simple back then.. well, at least that's what my grandpa told me. but marketing is marketing. and triggers are triggers.



    THE *FREE*
    HEADLINE
    SWIPE FILE

    CLICK HERE!












    i bet you tried to click
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  • Profile picture of the author baichi
    Damn I tried to click
    Nice quick and to the point info.
    I like how you have it in a coded system makes it easy to remember
    CHeers
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    • Profile picture of the author ChrisByrns
      Originally Posted by baichi View Post

      Damn I tried to click
      see? i told you so.. muuuhahahaha
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      • Profile picture of the author ExRat
        Hi proapc,

        They were doing this 75 plus years ago and built a multi billion dollar business on deception. You can get a lot of headline ideas by following their creativity.
        Deception is not creative, it's destructive.

        Hi Chris,

        i bet you tried to click
        You lose.
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        Roger Davis

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  • Profile picture of the author James12C
    Originally Posted by ChrisByrns View Post

    'How to' + 'fast results' + 'irresistible offer'

    (I call it the 'HFI' system.. 'How-Fast-Irresistible')
    That's an easy formula - thanks - would work in article resource boxes too.
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    • Profile picture of the author ExRat
      Hi Chris,

      but i got your attention
      It was the large font and loud colours that did it. It was the wrong kind of attention. It didn't act as a 'trigger'.
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      Roger Davis

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      • Profile picture of the author ChrisByrns
        Originally Posted by ExRat View Post

        Hi Chris,
        It was the large font and loud colours that did it. It was the wrong kind of attention. It didn't act as a 'trigger'.
        the 'click here' type of thing i posted is irrelevant, that was just a joke - you entered the thread didn't you? ..it's about them catchy headlines.
        and about deception this and deception that - sure, you gotta deliver the things you promise and err.. hey, i did!
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        • Profile picture of the author John Taylor
          Originally Posted by ChrisByrns View Post

          you entered the thread didn't you?
          Reality Check:

          I entered the thread thinking.. "Oh no
          not more shite about what the 'gurus'
          aren't telling". Unfortunately, I wasn't
          disappointed.

          John
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        • Profile picture of the author MaskedMarketer
          Originally Posted by ChrisByrns View Post

          it's about them catchy headlines.
          the headline is catcy, i guess..

          but this is no secret like your implying when you state the gurus won't tell you. In fact, your actually missing some steps that could make your headline even more effective.. like urgency, scarcity, curiosity, and other elements...

          some people will find this helpful, but theres more to a headline (with substance and effectiveness) than the simple 10 second formula you mentioned above.

          And I clicked because the thread interested me... but once i landed on your post, found no real substance as the headline may suggest.

          its possbily even misleading.
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          "One Man's Ceiling is Another Man's Floor
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          "I Pay Less Attention to What Men Say. I Just Watch What They Do."
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          • Profile picture of the author ChrisByrns
            Originally Posted by MaskedMarketer View Post

            but once i landed on your post, found no real substance as the headline may suggest.
            its possbily even misleading.
            this is just a forum post - serves as a demonstration, y'know. of course you must back up your claims in "real marketing life".
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            • Profile picture of the author John Taylor
              Originally Posted by ChrisByrns View Post

              this is just a forum post - serves as a demonstration, y'know. of course you must back up your claims in "real marketing life".
              It may be "just a forum post". However, you
              must agree that you have a responsibility to
              offer accurate advice.

              There are many people who are new to IM
              who may take your advice and use it to craft
              headlines on their sales pages.

              Misleading advice will screw with their business.

              John
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            • Profile picture of the author ExRat
              Hi Chris,

              I hope I haven't started a flame war . It is a decent way to think of a catchy headline, and in this thread you did deliver on most of your promise in the headline (although the guru part was a bit hypey.)

              I have seen many threads before this that use a catchy headline but fail to deliver anything. I just couldn't resist the 'I bet you tried to click' challenge...
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              Roger Davis

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              • Profile picture of the author ChrisByrns
                Originally Posted by ExRat View Post

                I just couldn't resist the 'I bet you tried to click' challenge...
                i got carried away a lil bit =)
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  • Profile picture of the author John Taylor
    And what type of headlines work when you're
    actually selling something? :rolleyes:

    John
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    • Profile picture of the author ChrisByrns
      Originally Posted by John Taylor View Post

      And what type of headlines work when you're
      actually selling something? :rolleyes:
      How to create a killer headline in 30 seconds (real time) - first two customers get a FREE HTML squeeze-page template.
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      • Profile picture of the author John Taylor
        Originally Posted by ChrisByrns View Post

        How to create a killer headline in 30 seconds (real time) - first two customers get a FREE HTML squeeze-page template.

        Having written, and tested, thousands of headlines
        I can tell you that your example would lose out
        against something like this..

        "Give Me 30 Seconds and I'll Show You How To Create A Killer Headline"

        Research has shown that the word FREE can tend
        to have a negative impact on the effectiveness of
        headlines.

        John
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  • Profile picture of the author heidigroleau
    Thanks for your post Chris! Would agree and I've found that list titles tend to have great success in this area as a top 10 listings keywords with "new" in the title can generate interest and success! Thank you very much for your suggestions and I look forward to applying them!
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  • Profile picture of the author ChrisByrns
    okay, let's see.
    like always, i seem to create some controversy - but hey, that's me!

    1) John, your question was "what type of headlines work when you're
    actually selling something?" ..i included "first two customers" which implies that i AM actually SELLING something. Your "Give Me 30 Seconds and I'll Show You How To Create A Killer Headline" does not cater to that.

    2) It may be "just a forum post". ..And there are "many people who are new to IM".. Sure thing but IMHO they ain't stupid. They can (well, they HAVE TO) figure out what i mean. If they can't - they better get back to burger flippin'. Period.

    Now gimme teh flames.
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    • Profile picture of the author marcanthony
      Originally Posted by ChrisByrns View Post


      1) John, your question was "what type of headlines work when you're
      actually selling something?" ..i included "first two customers" which implies that i AM actually SELLING something. Your "Give Me 30 Seconds and I'll Show You How To Create A Killer Headline" does not cater to that.
      Cater to what exactly?

      John's "Give Me 30 Seconds and I'll Show You How To Create A Killer Headline" is a better and--much more effective-- headline than "How to create a killer headline in 30 seconds (real time) - first two customers get a FREE HTML squeeze-page template." *Especially* if you are trying to sale something.

      Now... I'm not ragging on your headline by any means. But--I have to say--that taking in consideration that the general public's perception of you giving away a *FREE* squeeze page to the "first two customers" may not imply that you are selling anything at all.

      To me... it would sound like you were giving away a free squeeze page to the first two buyers with no strings attached.
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  • Profile picture of the author ExRat
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    • Profile picture of the author ExRat
      Hi Chris,



      He p****d on my fireworks!

      RE - your cartoon - now that's quality advertising...

      Totally in context, with impact.
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      Roger Davis

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      • Profile picture of the author MaskedMarketer
        Originally Posted by ExRat View Post

        your cartoon - now that's quality advertising...
        yeah... i agree.

        might use your work sometime chris, looks good
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        "One Man's Ceiling is Another Man's Floor
        "


        "I Pay Less Attention to What Men Say. I Just Watch What They Do."
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        • Profile picture of the author AndrewCavanagh
          This is a nice formula and thank you so much for sharing it but...

          "This is what the 'Gurus' won't tell ya.."

          Complete garbage.

          You can find headlines like the ones you suggest in the swipe files nearly every copywriting guru and competent internet marketing guru share.

          In many cases they share these swipe files completely free.

          So to suggest someone is trying to keep these headline "secrets" from you is obviously ridiculous and an insult to the professional copwriters who share their swipe files and experiences so openly and freely.

          Kindest regards,
          Andrew Cavanagh
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  • Profile picture of the author ChrisByrns
    Andrew, the thread title was just made to get attention (i admit, i'm an attention-whore) ..it in itself was just an example of my formula.


    i'm completely aware that the line "This is what the 'Gurus' won't tell ya.." is utter bullshit.
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    • Profile picture of the author ExRat
      Hi Chris,

      i'm completely aware that the line "This is what the 'Gurus' won't tell ya.." is utter bullshit.
      They can't tell ya, because they'd have to outsource it to find out...
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      Roger Davis

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      • Profile picture of the author theyoungmarketer
        Banned
        [DELETED]
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        • Profile picture of the author ExRat
          Hi TYM,

          Whats's with all the images,and how do you do it?
          Most of this stuff is insanely boring

          - I like to have fun.

          You can put them in your posts hosted on the forum, but they won't show if people are browsing while not logged in (which can get confusing).

          So I upload them to my server and add them as an image.
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          Roger Davis

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  • Profile picture of the author Asher
    Hi,

    Not to shoot everyone else down but you're right about something...

    This is what the 'Gurus' won't tell ya..
    The gurus won't tell us about this because it's not really worth all
    the hooha for something like this, isn't it? Your revelation and your
    serious success with headlines is as common as breathing to the
    true copywriting gurus.

    Nevertheless, I wish you success with those headlines =)

    Asher

    PS.
    Nope, I also did not try to click on the big fonts. Do I win
    the bet?
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  • Profile picture of the author Clark
    Originally Posted by ChrisByrns View Post

    Really, i had some serious success with those kind of headlines.

    Cheerz,
    Chris.
    The headline has only one purpose and that is it to get the reader on to the next sentence in the copy. Nothing else.

    Any success you would have had in a monetary sense certainly did not originate from the headline.
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  • Profile picture of the author laurelwachtel
    Very true! Its always down to the best and most informative keyword rich title that grabs a readers attention. I've always found that anytime I include a How To in the title of my article or blog the clicks on it are amazing! I like to make top 10 lists as well to give people quick, easy and useful facts! Good thread!
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  • Profile picture of the author Samuel Lee
    Good suggestions! I think the words "new!" and "top ten ways" always add greatly to a title as well as your brilliant suggestions, getting peoples attention and offering them some quick and useful information!
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  • Profile picture of the author gerrihabib
    An interesting post, headlines are always targeted to draw the person's attention with strong words that demand to be seen by their webpage visitors. Would agree that its always down to the most informative keyword rich title that grabs a readers attention. Adding value to it by putting list titles or emphasize the fact that the information is new as well also helps to generate interest by your viewers. Never underestimate the power of the heading!
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  • Profile picture of the author arclight
    If only copywriting was that easy for me. I like the idea of an easy, quick formula for rivetting and highly converting copy. Hang on....there is....I'll hire a professional. Saves time and wasted effort.

    geoff
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