How to make up a catchy HEADLINE in 10 seconds - This is what the 'Gurus' won't tell ya.. | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

landing page titles IMO are a whole different kind of thing - they shouldn't be designed to grab attention, they should tell (in a second) the benefits of the product.. and they should create curiosity - so that the surfer wants to read the second (h2) headline.

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prashie91

17 years ago

Er??? Landing page titles shouldn't grab attention??? Talk about a load of crap... dude... All headlines need to grab attention...

And by saying that they should create curiosity you are contradicting yourself... How can something that makes me curious not grab my attention?!?!

Originally Posted by ChrisByrns

landing page titles IMO are a whole different kind of thing - they shouldn't be designed to grab attention, they should tell (in a second) the benefits of the product.. and they should create curiosity - so that the surfer wants to read the second (h2) headline.

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ChrisByrns

17 years ago

Originally Posted by proapc

(...) to exactly what was so unique about the Tobacco Industry. They knew how to get the public's attention and it should be a lesson to us today. (...)

i just adore the marketers & copywriters from back in the days.. with just ONE word they could make or break a product.

it was all so simple back then.. well, at least that's what my grandpa told me. but marketing is marketing. and triggers are triggers.

THE *FREE*
HEADLINE
SWIPE FILE

CLICK HERE!

i bet you tried to click

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baichi

17 years ago

Damn I tried to click

Nice quick and to the point info.
I like how you have it in a coded system makes it easy to remember
CHeers

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ChrisByrns 17 years ago

Originally Posted by baichi

Damn I tried to click

see? i told you so.. muuuhahahaha
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- ExRat 17 years ago
  
  Hi proapc,
  
  They were doing this 75 plus years ago and built a multi billion dollar business on deception. You can get a lot of headline ideas by following their creativity.
  
  Deception is not creative, it's destructive.
  
  Hi Chris,
  
  i bet you tried to click
  
  You lose.
  
  Thanks
  
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  ChrisByrns 17 years ago
  
  Originally Posted by ExRat
  
  You lose.
  
  but i got your attention
  
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James12C

17 years ago

Originally Posted by ChrisByrns

'How to' + 'fast results' + 'irresistible offer'

(I call it the 'HFI' system.. 'How-Fast-Irresistible')

That's an easy formula - thanks - would work in article resource boxes too.

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ExRat 17 years ago

Hi Chris,

but i got your attention

It was the large font and loud colours that did it. It was the wrong kind of attention. It didn't act as a 'trigger'.
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- ChrisByrns 17 years ago
  
  Originally Posted by ExRat
  
  Hi Chris,
  It was the large font and loud colours that did it. It was the wrong kind of attention. It didn't act as a 'trigger'.
  
  the 'click here' type of thing i posted is irrelevant, that was just a joke - you entered the thread didn't you? ..it's about them catchy headlines.
  and about deception this and deception that - sure, you gotta deliver the things you promise and err.. hey, i did!
  
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  John Taylor 17 years ago
  
  Originally Posted by ChrisByrns
  
  you entered the thread didn't you?
  
  Reality Check:
  
  I entered the thread thinking.. "Oh no
  not more shite about what the 'gurus'
  aren't telling". Unfortunately, I wasn't
  disappointed.
  
  John
  
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  MaskedMarketer 17 years ago
  
  Originally Posted by ChrisByrns
  
  it's about them catchy headlines.
  
  the headline is catcy, i guess..
  
  but this is no secret like your implying when you state the gurus won't tell you. In fact, your actually missing some steps that could make your headline even more effective.. like urgency, scarcity, curiosity, and other elements...
  
  some people will find this helpful, but theres more to a headline (with substance and effectiveness) than the simple 10 second formula you mentioned above.
  
  And I clicked because the thread interested me... but once i landed on your post, found no real substance as the headline may suggest.
  
  its possbily even misleading.
  
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  ChrisByrns 17 years ago
  
  Originally Posted by MaskedMarketer
  
  but once i landed on your post, found no real substance as the headline may suggest.
  its possbily even misleading.
  
  this is just a forum post - serves as a demonstration, y'know. of course you must back up your claims in "real marketing life".
  
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  John Taylor 17 years ago
  
  Originally Posted by ChrisByrns
  
  this is just a forum post - serves as a demonstration, y'know. of course you must back up your claims in "real marketing life".
  
  It may be "just a forum post". However, you
  must agree that you have a responsibility to
  offer accurate advice.
  
  There are many people who are new to IM
  who may take your advice and use it to craft
  headlines on their sales pages.
  
  Misleading advice will screw with their business.
  
  John
  
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  ExRat 17 years ago
  
  Hi Chris,
  
  I hope I haven't started a flame war . It is a decent way to think of a catchy headline, and in this thread you did deliver on most of your promise in the headline (although the guru part was a bit hypey.)
  
  I have seen many threads before this that use a catchy headline but fail to deliver anything. I just couldn't resist the 'I bet you tried to click' challenge...
  
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  ChrisByrns 17 years ago
  
  Originally Posted by ExRat
  
  I just couldn't resist the 'I bet you tried to click' challenge...
  
  i got carried away a lil bit =)
  
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John Taylor

17 years ago

And what type of headlines work when you're
actually selling something? :rolleyes:

John

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ChrisByrns 17 years ago

Originally Posted by John Taylor

And what type of headlines work when you're
actually selling something? :rolleyes:

How to create a killer headline in 30 seconds (real time) - first two customers get a FREE HTML squeeze-page template.
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- John Taylor 17 years ago
  
  Originally Posted by ChrisByrns
  
  How to create a killer headline in 30 seconds (real time) - first two customers get a FREE HTML squeeze-page template.
  
  Having written, and tested, thousands of headlines
  I can tell you that your example would lose out
  against something like this..
  
  "Give Me 30 Seconds and I'll Show You How To Create A Killer Headline"
  
  Research has shown that the word FREE can tend
  to have a negative impact on the effectiveness of
  headlines.
  
  John
  
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heidigroleau

17 years ago

Thanks for your post Chris! Would agree and I've found that list titles tend to have great success in this area as a top 10 listings keywords with "new" in the title can generate interest and success! Thank you very much for your suggestions and I look forward to applying them!

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ChrisByrns

17 years ago

okay, let's see.
like always, i seem to create some controversy - but hey, that's me!

1) John, your question was "what type of headlines work when you're
actually selling something?" ..i included "first two customers" which implies that i AM actually SELLING something. Your "Give Me 30 Seconds and I'll Show You How To Create A Killer Headline" does not cater to that.

2) It may be "just a forum post". ..And there are "many people who are new to IM".. Sure thing but IMHO they ain't stupid. They can (well, they HAVE TO) figure out what i mean. If they can't - they better get back to burger flippin'. Period.

Now gimme teh flames.

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marcanthony

17 years ago

Originally Posted by ChrisByrns

1) John, your question was "what type of headlines work when you're
actually selling something?" ..i included "first two customers" which implies that i AM actually SELLING something. Your "Give Me 30 Seconds and I'll Show You How To Create A Killer Headline" does not cater to that.

Cater to what exactly?

John's "Give Me 30 Seconds and I'll Show You How To Create A Killer Headline" is a better and--much more effective-- headline than "How to create a killer headline in 30 seconds (real time) - first two customers get a FREE HTML squeeze-page template." *Especially* if you are trying to sale something.

Now... I'm not ragging on your headline by any means. But--I have to say--that taking in consideration that the general public's perception of you giving away a *FREE* squeeze page to the "first two customers" may not imply that you are selling anything at all.

To me... it would sound like you were giving away a free squeeze page to the first two buyers with no strings attached.

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ExRat

17 years ago

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ChrisByrns

17 years ago

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ExRat 17 years ago

Hi Chris,

He p****d on my fireworks!

RE - your cartoon - now that's quality advertising...

Totally in context, with impact.
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- MaskedMarketer 17 years ago
  
  Originally Posted by ExRat
  
  your cartoon - now that's quality advertising...
  
  yeah... i agree.
  
  might use your work sometime chris, looks good
  
  Thanks
  
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  AndrewCavanagh 17 years ago
  
  This is a nice formula and thank you so much for sharing it but...
  
  "This is what the 'Gurus' won't tell ya.."
  
  Complete garbage.
  
  You can find headlines like the ones you suggest in the swipe files nearly every copywriting guru and competent internet marketing guru share.
  
  In many cases they share these swipe files completely free.
  
  So to suggest someone is trying to keep these headline "secrets" from you is obviously ridiculous and an insult to the professional copwriters who share their swipe files and experiences so openly and freely.
  
  Kindest regards,
  Andrew Cavanagh
  
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ChrisByrns

17 years ago

Andrew, the thread title was just made to get attention (i admit, i'm an attention-whore) ..it in itself was just an example of my formula.

i'm completely aware that the line "This is what the 'Gurus' won't tell ya.." is utter bullshit.

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ExRat 17 years ago

Hi Chris,

i'm completely aware that the line "This is what the 'Gurus' won't tell ya.." is utter bullshit.

They can't tell ya, because they'd have to outsource it to find out...
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- theyoungmarketer Banned 17 years ago
  
  [DELETED]
  
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  ExRat 17 years ago
  
  Hi TYM,
  
  Whats's with all the images,and how do you do it?
  
  Most of this stuff is insanely boring
  
  - I like to have fun.
  
  You can put them in your posts hosted on the forum, but they won't show if people are browsing while not logged in (which can get confusing).
  
  So I upload them to my server and add them as an image.
  
  Thanks
  
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Asher

17 years ago

Hi,

Not to shoot everyone else down but you're right about something...

This is what the 'Gurus' won't tell ya..

The gurus won't tell us about this because it's not really worth all
the hooha for something like this, isn't it? Your revelation and your
serious success with headlines is as common as breathing to the
true copywriting gurus.

Nevertheless, I wish you success with those headlines =)

Asher

PS.
Nope, I also did not try to click on the big fonts. Do I win
the bet?

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Asher Aw

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Clark

17 years ago

Originally Posted by ChrisByrns

Really, i had some serious success with those kind of headlines.

Cheerz,
Chris.

The headline has only one purpose and that is it to get the reader on to the next sentence in the copy. Nothing else.

Any success you would have had in a monetary sense certainly did not originate from the headline.

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laurelwachtel

17 years ago

Very true! Its always down to the best and most informative keyword rich title that grabs a readers attention. I've always found that anytime I include a How To in the title of my article or blog the clicks on it are amazing! I like to make top 10 lists as well to give people quick, easy and useful facts! Good thread!

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Samuel Lee

17 years ago

Good suggestions! I think the words "new!" and "top ten ways" always add greatly to a title as well as your brilliant suggestions, getting peoples attention and offering them some quick and useful information!

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gerrihabib

17 years ago

An interesting post, headlines are always targeted to draw the person's attention with strong words that demand to be seen by their webpage visitors. Would agree that its always down to the most informative keyword rich title that grabs a readers attention. Adding value to it by putting list titles or emphasize the fact that the information is new as well also helps to generate interest by your viewers. Never underestimate the power of the heading!

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arclight

17 years ago

If only copywriting was that easy for me. I like the idea of an easy, quick formula for rivetting and highly converting copy. Hang on....there is....I'll hire a professional. Saves time and wasted effort.

geoff

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How to make up a catchy HEADLINE in 10 seconds - This is what the 'Gurus' won't tell ya..

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