Newbie here, just a quick hello and need some advice

79 replies
So hello everyone I am Sam, 20, from the UK.

I have been scanning over the WF for about a month now, and I am very impressed by the people on here, and also very inspired by the honesty of this forum

As a relative newbie to the scene I was looking for a little advice on some of the ideas that I have come up with. I have been researching very heavily about how to build websites and howto monetize them.

A bit about me and my strengths. I am skilled in guitar playing, pro audio recording, teaching, and I would say I have a bit of a "business mind" always looking for gaps and opportunities. Always keen to learn, and I have found myself researching IM and online business a lot recently, and enjoying learning the ropes

I have come to the conclusion that I should start by:

::: Building a WordPress website around my passion (guitars/amps/audio/accessories) in a good niche.

:::Making regular YouTube videos demonstrating this gear, then back linking from the videos to the specific product review page on the WordPress site. With an affiliate link at the bottom of the page for that product.

:::Create an e-book with my own lessons that are linked to another channel on YouTube where I teach guitar licks. The YouTube video description links to another WordPress site, that contains a teaser lesson and the purchase link for the e-book, which contains a detailed walk through of the lessons with tabs and notation, with a voiceover track too. The e-book will be cheap, around $5 but with very high quality content.

So basically, the YouTube videos will be without the walk through, with links to the e-book. Then I will use a different video host to upload the much more detailed embedded videos into the e-book for buyers eyes only.

These are just rough ideas, and I don't have a massive amount of money ($500 max).

What do you think?
#advice #newbie #quick
  • Profile picture of the author Rick Britton
    if you can create excellent video tutorials around learning and improving guitar playing you could create a membership site where people subscribe to get access to the material - an excellent business model
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    • Profile picture of the author 331sam331
      Originally Posted by Rick Britton View Post

      if you can create excellent video tutorials around learning and improving guitar playing you could create a membership site where people subscribe to get access to the material - an excellent business model
      Yea I was thinking about doing 100 blues licks by 50 famous blues artists.

      Then another series of 100 rock licks by 50 famous rock artists etc...

      This would be great for me too, because it would make me expand further as a guitarist and boost my confidence in teaching.

      Yea I didn't think of it like that. I was in tunnel vision with the e-book. So do you think I would be better off doing a subscription style website rather than an e-book? Or both?

      I just thought I could get better coverage across different e-book sites like amazon or clickbank.
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      • Profile picture of the author Robert X
        Originally Posted by 331sam331 View Post

        Yea I was thinking about doing 100 blues licks by 50 famous blues artists.

        Then another series of 100 rock licks by 50 famous rock artists etc...

        This would be great for me too, because it would make me expand further as a guitarist and boost my confidence in teaching.

        Yea I didn't think of it like that. I was in tunnel vision with the e-book. So do you think I would be better off doing a subscription style website rather than an e-book? Or both?

        I just thought I could get better coverage across different e-book sites like amazon or clickbank.
        You could make videos and put them on your mebership site,, or even sell a package of your videos. Let people view a couple vids for free and when you leave them hungry for more, you can sell them them the entire video course. Complete with product up sells such as accessories and have affiliate links as well.
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      • Profile picture of the author Lisha5684
        Originally Posted by 331sam331 View Post

        Yea I was thinking about doing 100 blues licks by 50 famous blues artists.

        Then another series of 100 rock licks by 50 famous rock artists etc...

        This would be great for me too, because it would make me expand further as a guitarist and boost my confidence in teaching.

        Yea I didn't think of it like that. I was in tunnel vision with the e-book. So do you think I would be better off doing a subscription style website rather than an e-book? Or both?

        I just thought I could get better coverage across different e-book sites like amazon or clickbank.
        Really great ideas. And I think the subscription site would be even better because that would create a continual stream on income, rather than people purchasing one-time fee ebook. You could upload a new tutorial to the site once a week, or 3 times a week (whatever, depending on the amount of time you want to spend, and the amount of money you want to make) obviously the more value, the more you can charge.
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        • Profile picture of the author 331sam331
          Originally Posted by Lisha5684 View Post

          Really great ideas. And I think the subscription site would be even better because that would create a continual stream on income, rather than people purchasing one-time fee ebook. You could upload a new tutorial to the site once a week, or 3 times a week (whatever, depending on the amount of time you want to spend, and the amount of money you want to make) obviously the more value, the more you can charge.
          Excellent. I think I will do a free giveaway e-book with 5 sample lessons. Then backlinks from that, YouTube and maybe guest posts.

          Looking like subscriptions is the best approach. Seems to have worked well for other teachers.

          Thank's!
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          • Profile picture of the author JohnMcCabe
            Sam, here's a quick hint for you.

            One of our local (Tampa, FL) TV stations ran a poll on their Twitter/Facebook pages on the top 5 Father's Day gifts. Guitar amps made the list.

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            • Profile picture of the author 331sam331
              Originally Posted by JohnMcCabe View Post

              Sam, here's a quick hint for you.

              One of our local (Tampa, FL) TV stations ran a poll on their Twitter/Facebook pages on the top 5 Father's Day gifts. Guitar amps made the list.


              Haha awesome. Definitely a future in reviewing and being an affiliate for guitar gear then

              What I would really love is to be able to work in a guitar shop part time and do this for the rest of of my income. Long way off yet, but that is my ultimate goal!
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  • Profile picture of the author TomasFH
    Sounds like a good solid plan. Make sure that your website is built around profitable keywords and also make sure that once you release your product you should aim to capture the email addresses of your customers (they may be interested in buying again or more lessons etc.).

    To build your website I myself use Site Built It so I would advise you take a look at their website before you move on to making a site with wordpress. Judging by what your niche is I think Site Build It is more suitable
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    • Profile picture of the author 331sam331
      Originally Posted by TomasFH View Post

      Sounds like a good solid plan. Make sure that your website is built around profitable keywords and also make sure that once you release your product you should aim to capture the email addresses of your customers (they may be interested in buying again or more lessons etc.).

      To build your website I myself use Site Built It so I would advise you take a look at their website before you move on to making a site with wordpress. Judging by what your niche is I think Site Build It is more suitable
      Would you recommend something like market samurai or micro niche finder for the keyword research? Or should I do the legwork myself with Google and excel?

      OK, I will have a look into Site Build It, thanks

      I was also interested in doing some micro niche stuff and outsourcing, and then using adsense on about 30 micro niche sites. Purely for income. I want to provide quality content though, not just spammy sites trying to sell stuff.
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      • Profile picture of the author tooAlive
        Originally Posted by 331sam331 View Post

        Would you recommend something like market samurai or micro niche finder for the keyword research? Or should I do the legwork myself with Google and excel?

        OK, I will have a look into Site Build It, thanks

        I was also interested in doing some micro niche stuff and outsourcing, and then using adsense on about 30 micro niche sites. Purely for income. I want to provide quality content though, not just spammy sites trying to sell stuff.
        Market Samurai is great for keywork research. Even Google's keyword tool would do. Use it to rank your videos, which are going to be your website's main traffic source.

        I'd focus solely on getting that idea up before venturing into micro niche sites - what you're trying to do does require a lot of time and effort.

        Also, a good investment will be an HD video camera. These days they're quite inexpensive and HD is quickly becoming the industry standard. Since you're going to devote so much time to making the videos, might as well make them as best as you can.
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        • Profile picture of the author 331sam331
          Originally Posted by tooAlive View Post

          Market Samurai is great for keywork research. Even Google's keyword tool would do. Use it to rank your videos, which are going to be your website's main traffic source.

          I'd focus solely on getting that idea up before venturing into micro niche sites - what you're trying to do does require a lot of time and effort.

          Also, a good investment will be an HD video camera. These days they're quite inexpensive and HD is quickly becoming the industry standard. Since you're going to devote so much time to making the videos, might as well make them as best as you can.
          OK great, I will look into MS some more then.

          HD camera is next on the buy list. I already have decent lighting, professional audio recording gear and a soundproof booth from when I was in a band.

          Thank's for your advice, really appreciate it!
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  • Profile picture of the author LilBlackDress
    Originally Posted by 331sam331 View Post

    So hello everyone I am Sam, 20, from the UK.

    I have been scanning over the WF for about a month now, and I am very impressed by the people on here, and also very inspired by the honesty of this forum

    As a relative newbie to the scene I was looking for a little advice on some of the ideas that I have come up with. I have been researching very heavily about how to build websites and howto monetize them.

    A bit about me and my strengths. I am skilled in guitar playing, pro audio recording, teaching, and I would say I have a bit of a "business mind" always looking for gaps and opportunities. Always keen to learn, and I have found myself researching IM and online business a lot recently, and enjoying learning the ropes

    I have come to the conclusion that I should start by:

    ::: Building a WordPress website around my passion (guitars/amps/audio/accessories) in a good niche.

    :::Making regular YouTube videos demonstrating this gear, then back linking from the videos to the specific product review page on the WordPress site. With an affiliate link at the bottom of the page for that product.

    :::Create an e-book with my own lessons that are linked to another channel on YouTube where I teach guitar licks. The YouTube video description links to another WordPress site, that contains a teaser lesson and the purchase link for the e-book, which contains a detailed walk through of the lessons with tabs and notation, with a voiceover track too. The e-book will be cheap, around $5 but with very high quality content.

    So basically, the YouTube videos will be without the walk through, with links to the e-book. Then I will use a different video host to upload the much more detailed embedded videos into the e-book for buyers eyes only.

    These are just rough ideas, and I don't have a massive amount of money ($500 max).

    What do you think?
    Sounds like you have given this a lot of thought. I would suggest taking a look at others in this niche and seeing how they are doing. You may want to test the waters with a short, simple video or report to get a feel for the market before jumping in.

    As far as your budget goes, you can get a quality host for just a few bucks a month and a domain name for around $10 a year. There is some quality video recording software out there at a reasonable price. You should be able to get it done without breaking the bank.
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    • Profile picture of the author JohnMcCabe
      Lee (LBD) has a point. You spoke of a knack for finding gaps and opportunities. Yet it seems like anyone who can string three chords together wants to sell guitar lessons to anyone and everyone.

      Do you have a particular genre you favor? Rock, blues, classical or whatever? That might give you a starting point. Find a gap and fill it, then worry about creating ripples in your marketplace and expanding.

      Edit: Since we both posted at the same time, I'll add this.

      I'd vote for both. But do both in each genre. In other words, for your rock licks, do a cheap lead generator ebook on playing rock guitar and use it as a sales tool for the subscription site where people learn to play like a rock star.

      Then do the same thing with blues fans.

      Heck, from there it isn't a huge jump to country western music.
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      • Profile picture of the author 331sam331
        Originally Posted by JohnMcCabe View Post

        Lee (LBD) has a point. You spoke of a knack for finding gaps and opportunities. Yet it seems like anyone who can string three chords together wants to sell guitar lessons to anyone and everyone.

        Do you have a particular genre you favor? Rock, blues, classical or whatever? That might give you a starting point. Find a gap and fill it, then worry about creating ripples in your marketplace and expanding.

        Edit: Since we both posted at the same time, I'll add this.

        I'd vote for both. But do both in each genre. In other words, for your rock licks, do a cheap lead generator ebook on playing rock guitar and use it as a sales tool for the subscription site where people learn to play like a rock star.

        Then do the same thing with blues fans.

        Heck, from there it isn't a huge jump to country western music.
        Hey thank's for the input. I can string a lot more that 3 chords together don't worry about that. I would say I am an intermediate to semi advanced player.

        I would post some of my videos on here but I'm not sure if it's alowed so I wont :p

        OK, I will give that a try and focus on building a good site for reviews of guitar gear, and a site for lessons with the (free?) e-books pointing back to a landing page with free access to basic free lessons and then links to more detailed paid lessons. Sound good?
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        • Profile picture of the author JohnMcCabe
          Originally Posted by 331sam331 View Post

          Hey thank's for the input. I can string a lot more that 3 chords together don't worry about that. I would say I am an intermediate to semi advanced player.
          I wasn't implying that you were one of those people. Just that in the generic "online guitar lessons" field, you probably have to find a way to differentiate yourself from those people. A good demo video, with maybe some actual performance videos on YouTube, would work well to establish your competence on the instrument. Then you just have to demonstrate that you can teach.

          Originally Posted by 331sam331 View Post

          I would post some of my videos on here but I'm not sure if it's alowed so I wont :p
          I believe that in this instance, post a link to one video for the sake of illustration wouldn't be a problem.

          Originally Posted by 331sam331 View Post

          OK, I will give that a try and focus on building a good site for reviews of guitar gear, and a site for lessons with the (free?) e-books pointing back to a landing page with free access to basic free lessons and then links to more detailed paid lessons. Sound good?
          Sounds good...
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          • Profile picture of the author 331sam331
            Originally Posted by JohnMcCabe View Post

            I wasn't implying that you were one of those people. Just that in the generic "online guitar lessons" field, you probably have to find a way to differentiate yourself from those people. A good demo video, with maybe some actual performance videos on YouTube, would work well to establish your competence on the instrument. Then you just have to demonstrate that you can teach.



            I believe that in this instance, post a link to one video for the sake of illustration wouldn't be a problem.



            Sounds good...

            Sorry I didn't mean that to sound like a retaliation. I know what you mean about some guitar tuition sites being below par.

            Haha, can't post vids yet, need at least 15 posts
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    • Profile picture of the author 331sam331
      Originally Posted by LilBlackDress View Post

      Sounds like you have given this a lot of thought. I would suggest taking a look at others in this niche and seeing how they are doing. You may want to test the waters with a short, simple video or report to get a feel for the market before jumping in.

      As far as your budget goes, you can get a quality host for just a few bucks a month and a domain name for around $10 a year. There is some quality video recording software out there at a reasonable price. You should be able to get it done without breaking the bank.
      I have yes.I have tested the water with a review video that has gotten over 25,000 views in about a year.

      I am in a bit of a pickle at the moment as I am dropping out of university for personal reasons, and generally because I hate every second of it

      The next few months is going to be pretty stressful, as I need to find work, or get an apprenticeship of some kind. Bit worried about my family thinking I am spending too much time on the computer wasting my time too. Even though it has the chance to be my life eventually.

      I am pretty damn determined to make a living from IM, and end up doing what I love full time. Life is way too short to be miserable, being a wage slave and having no freedom.

      I am not naive though. I know this is going to be damn hard work, and I have weighed up the amount of time and money I am going to have to inject into this to make it work.
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      • Profile picture of the author Campaignmarket
        Hey there Sam..

        Doing a membership-site combined with ebook is an excellent, the good thing is, that this has been done before in many genres. So you'll have a good place to get inspirations from.

        Though I'd also highly recommend that you that affiate others stuff through your membership-site. Both ebook, videos, software, etc. that can help others. Because that means you will be able help others that aren't specifically into your genre of choice, but more general. Which means that you'd be able to Up-sell, creating even higher residual income from your site!

        I'm a guitarist myself and have had a thought about doing something similar but with many ideas and strategies to try out, it sort of slipped into the back of my mind! If you need more specific ideas on how to go about doing this site, pm me, I'd be happy to provide you with some ideas!
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        • Profile picture of the author 331sam331
          Originally Posted by Campaignmarket View Post

          Hey there Sam..

          Doing a membership-site combined with ebook is an excellent, the good thing is, that this has been done before in many genres. So you'll have a good place to get inspirations from.

          Though I'd also highly recommend that you that affiate others stuff through your membership-site. Both ebook, videos, software, etc. that can help others. Because that means you will be able help others that aren't specifically into your genre of choice, but more general. Which means that you'd be able to Up-sell, creating even higher residual income from your site!

          I'm a guitarist myself and have had a thought about doing something similar but with many ideas and strategies to try out, it sort of slipped into the back of my mind! If you need more specific ideas on how to go about doing this site, pm me, I'd be happy to provide you with some ideas!
          Excellent idea thank you. I would be a little worried about driving away possible customers to other folk though. Even if they were not in my genre, I might cover that genre in the future.

          I have adsense all confirmed, and have been making pennies from YouTube views here and there. Which is nice. I don't want to get too reliant on adsense though, just becuase of the horror stories I have heard about people getting banned and what not

          Another thing I was thinking of doing was teaching actual guitar solos, for example, the stairway to heaven solo or something written by an artist. Would I have issues with copyright if I did that? There will only be the solo being taught, with no original audio from the artist in the video. I don't want to break any rules :confused:

          Thank's so much for your help
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  • Profile picture of the author tooAlive
    That's a great plan, and you've obviously thought things through.

    My advice is instead of selling that high quality e-book for $5, make a much simpler one (with quality content) and give it away for free in exchange for an email subscription. This was you can start building your list, and it'll be much easier to sell them on the bigger ebook/lesson once they know you provide good stuff.

    Also check out people in that same niche to see what they're doing. I believe MartyzSongs has quite a big following on Youtube, and has his own membership site as well.

    And be sure to monetize your videos with AdSense - every little bit counts.
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  • Profile picture of the author lukedidit
    I wrote a three part guide on setting up your own domain, host and wordpress installation. You would only need about 7 quid for your domain and then about £40 for the hosting (one year).

    EDIT:

    Here we go (its using hostgator and namecheap who a lot of folk on here like):

    Part 1: Web Hosting, Domain Registration and Wordpress in 3 Easy Steps
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  • Profile picture of the author ishboo
    331sam331,

    Your original idea is perfect. Build a large following people first, sell second. That's the way to go especially on YouTube for what you are wanting to do. Get people to love you with your music on YouTube first, and then drive them to your money pages so they can feel like even more of a community :0
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    • Profile picture of the author 331sam331
      Originally Posted by ishboo View Post

      331sam331,

      Your original idea is perfect. Build a large following people first, sell second. That's the way to go especially on YouTube for what you are wanting to do. Get people to love you with your music on YouTube first, and then drive them to your money pages so they can feel like even more of a community :0
      Yes this is my plan. I have found from testing that I have gained triple the amount of subscribers on YouTube for my guitar lessons vs my reviews. But then I get more views for my reviews of guitar gear. So in that sense I could use affiliates to sell the gear that I am reviewing, and then sell my actual lessons for much better profit.

      Thank's for the advice
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      • Profile picture of the author tooAlive
        Originally Posted by 331sam331 View Post

        Yes this is my plan. I have found from testing that I have gained triple the amount of subscribers on YouTube for my guitar lessons vs my reviews. But then I get more views for my reviews of guitar gear. So in that sense I could use affiliates to sell the gear that I am reviewing, and then sell my actual lessons for much better profit.

        Thank's for the advice
        You're on the right track there - it's always good to diversify your income sources in case one starts slowing down.

        Amazon is a great place to start for direct affiliate links to products. MusiciansFriend and Sweetwater have their own affiliate programs as well, but I believe they're only banner based and don't have individual product links.

        Nonetheless, they're worth taking a look at.

        And once you start getting subs, you could even contact manufacturers to send you some gear to review. Like pedals, cables, ect..

        There's a lot of ways to make money here. If your content is good, the money will come.
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  • Profile picture of the author Rick Britton
    sounds like you have a lot to consider!

    as they say "start with the end in mind" would be a strong point to remember

    there are plenty of keyword research tools but for what you need I would use the Google KW tool in Adwords. The importance of keyword research will depend on your intended business model.For instance, should you decide to go for the subscription style site (password protected, monthly fee) then you might focus on Youtube, facebook and PPC methods to drive the traffic plus using affiliates programs offering on going commissions (this is really powerful because the affiliates pay for the traffic)

    in this case you would not be trying to rank - you just want to do kw research to be sure of your market

    one you get going you will spot many opportunities to broaden your appeal so get going

    ps offer really outstanding value always

    good luck
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    • Profile picture of the author 331sam331
      Originally Posted by Rick Britton View Post

      sounds like you have a lot to consider!

      as they say "start with the end in mind" would be a strong point to remember

      there are plenty of keyword research tools but for what you need I would use the Google KW tool in Adwords. The importance of keyword research will depend on your intended business model.For instance, should you decide to go for the subscription style site (password protected, monthly fee) then you might focus on Youtube, facebook and PPC methods to drive the traffic plus using affiliates programs offering on going commissions (this is really powerful because the affiliates pay for the traffic)

      in this case you would not be trying to rank - you just want to do kw research to be sure of your market

      one you get going you will spot many opportunities to broaden your appeal so get going

      ps offer really outstanding value always

      good luck
      Excellent, thank's for your advice!
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  • Profile picture of the author tooAlive
    You could also try promoting affiliate guitar courses while you develop your own.
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  • Profile picture of the author Jim Nariel
    Hi

    Yes you seem to be on the right track already and there is some good advice in this thread

    You have thought about your $5 ebook which will get people through your door or as they say in the IM business - in your sales funnel. Now when this happens you also want to be in a position to offer an upsell.

    This means you have bought my $5 ebook now do you want this.....and it is a much higher priced ticket item. In your case it could be actual 1-2-1 lessons maybe

    Also could offer a downsell which is basically the upsell with a slightly reduced price and offer

    The $5 ebook will be your entry point into your business however your upsell/downsell is where the money is made

    Now as you are just starting out all this is probably down the road a little but it would be good to consider what you could you as future planning

    Best of luck!
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    • Profile picture of the author 331sam331
      Originally Posted by Jim Nariel View Post

      Hi

      Yes you seem to be on the right track already and there is some good advice in this thread

      You have thought about your $5 ebook which will get people through your door or as they say in the IM business - in your sales funnel. Now when this happens you also want to be in a position to offer an upsell.

      This means you have bought my $5 ebook now do you want this.....and it is a much higher priced ticket item. In your case it could be actual 1-2-1 lessons maybe

      Also could offer a downsell which is basically the upsell with a slightly reduced price and offer

      The $5 ebook will be your entry point into your business however your upsell/downsell is where the money is made

      Now as you are just starting out all this is probably down the road a little but it would be good to consider what you could you as future planning

      Best of luck!
      I'm glad you agree on the e-book. That will take a while to build, just because I don't know all of these guitar licks that I will be teaching. I am a fast learner though, and this venture is giving me great motivation to put my efforts back into learning and bettering myself at guitar again

      I was thinking, that while I am learning and recording these videos, I could try my hand at building a few micro niche sites, just because I have no experience in keyword research and building websites with good content.

      I saw a guy on here who was getting a fairly decent autopilot income after a few months by clever research and quality content with some investment in traffic. I would like to have at least some passive income to fuel my main venture of guitar teaching and gear reviews.
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  • Profile picture of the author Rick Britton
    lots of great advice on here for you

    suggest a brainstorm session to work out what you want to do, lay out some mind maps using tools like Xmind or Freemind (really good and easy)

    remember this piece of advice though - traffic is what you get last

    build all your assets, sites, sales funnels, products and freebies first.... then drive traffic in to create the sales
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    • Profile picture of the author 331sam331
      Originally Posted by Rick Britton View Post

      lots of great advice on here for you

      suggest a brainstorm session to work out what you want to do, lay out some mind maps using tools like Xmind or Freemind (really good and easy)

      remember this piece of advice though - traffic is what you get last

      build all your assets, sites, sales funnels, products and freebies first.... then drive traffic in to create the sales
      I'm glad people think it's a good idea, and have been so welcoming and helpful. I half expected people to shun me and say that's it's a silly idea that will never make any money or success :p

      Traffic last, got it! (paid traffic?)
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      • Profile picture of the author Rick Britton
        Originally Posted by 331sam331 View Post

        I'm glad people think it's a good idea, and have been so welcoming and helpful. I half expected people to shun me and say that's it's a silly idea that will never make any money or success :p

        Traffic last, got it! (paid traffic?)
        You could try paid traffic as your first main way of getting visitors as you will be able to monitor your conversions and, importantly, establish your earnings per click (EPC) which is important to attract affiliates

        You already have some experience of Youtube which would be my next recommendation for traffic - you can offer a demo lesson which shows something that would form part of your book or training course and then make the call to action. The good thing with the Youtube option is that good videos will continue to drive traffic. There is nothing to stop you creating plenty of video now but ideally you would have squeeze pages, lead magnets (free stuff), web sites, membership sites and other offers in place beforehand to drive the traffic towards - make sure you are getting the opt in to grow your list so that you can market directly to them

        it's a two step process

        1. create great offers, content and add value
        2. find a crowd of people (traffic) to present the offers to

        keep us all informed, join the War Room and do a thread where people can contribute and you get all manner of advice and suggestions

        do part 1. first

        PS very important.... TEST that your systems work before you go getting traffic

        pps go get it
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        • Profile picture of the author 331sam331
          Originally Posted by Rick Britton View Post

          You could try paid traffic as your first main way of getting visitors as you will be able to monitor your conversions and, importantly, establish your earnings per click (EPC) which is important to attract affiliates

          You already have some experience of Youtube which would be my next recommendation for traffic - you can offer a demo lesson which shows something that would form part of your book or training course and then make the call to action. The good thing with the Youtube option is that good videos will continue to drive traffic. There is nothing to stop you creating plenty of video now but ideally you would have squeeze pages, lead magnets (free stuff), web sites, membership sites and other offers in place beforehand to drive the traffic towards - make sure you are getting the opt in to grow your list so that you can market directly to them

          it's a two step process

          1. create great offers, content and add value
          2. find a crowd of people (traffic) to present the offers to

          keep us all informed, join the War Room and do a thread where people can contribute and you get all manner of advice and suggestions

          do part 1. first

          PS very important.... TEST that your systems work before you go getting traffic

          pps go get it
          So I could try paid traffic, then see what the conversion rate is like and test a few things out. Might not need that once my YouTube videos are linked to the websites. I plan to make over 200 videos for reviews and the over 200 videos teaching guitar on another channel and then another channel of solo performances which will be my sort of hobby page where I show off and show that I am a competent guitarist. A sort of "follow my lessons and this could be you in the future"

          So potential for eventually having 500 quality videos pulling in around 500 views a month average.

          So 500 x 500 = 250,000 views per month x 12 = 3,000,000 views a year. I know for a fact that I can get a lot more than that no problem. If only half of them click on the link to my full lesson in my description I am still doing well.

          Completely rough numbers, but I guess that is the general gist of it.

          I will make sure I update on my progress, hopefully I will one day be inspiration for people trying there hand at IM that have marketable skills to share

          Again, thank's for your ideas and help!
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        • Profile picture of the author 331sam331
          Originally Posted by Rick Britton View Post

          keep us all informed, join the War Room and do a thread where people can contribute and you get all manner of advice and suggestions
          I have just realised maybe I should have posted this thread in the War Room?

          All my ideas are spewed all over this open thread for randoms to see from all over the internet
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  • Profile picture of the author damasgate
    I think you have a real advantage in Facebook Advertising On Here.

    Mostly because people in the niche you're targeting like to share their love for it on Facebook.

    Putting up ads on Facebook that lead to a fan page that captures their email or re-directs to your site will be a very beneficial business model in my opinion.
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  • Profile picture of the author Brendan Carl
    The guitar niche seems excellent. If I were you, I would create a video series instead of an ebook. You could even create physical DVDs and sell them on Amazon (as well as your site).

    I would personally always buy a video over an ebook in this niche.
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    • Profile picture of the author 331sam331
      Originally Posted by Brendan Carl View Post

      The guitar niche seems excellent. If I were you, I would create a video series instead of an ebook. You could even create physical DVDs and sell them on Amazon (as well as your site).

      I would personally always buy a video over an ebook in this niche.
      I was thinking of doing both really. Once I had done the video series, it wouldn't take me long to put an e-book together with embedded videos and then a worded walk through for each lesson, with tabs and sheet music notation below.

      Then I could sell the e-book on Amazon/click bank and e-Bay (with hard copy and download on purchase) and have my subscription site for people driven there by the YouTube videos.

      What do you think? I just want to cover as many possible sales picthes as possible, in as many different mediums.
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  • Profile picture of the author Rick Britton
    yes indeed, you would not need to spend lots of money on your PPC campaigns and as you say it will give great idea of conversions as well as growing your list - and of course it will be highly targeted traffic

    as I say though, do the traffic generation when you have content, assets and products that you can monetise - focus on building and testing all that material then get traffic
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    • Profile picture of the author 331sam331
      Originally Posted by Rick Britton View Post

      yes indeed, you would not need to spend lots of money on your PPC campaigns and as you say it will give great idea of conversions as well as growing your list - and of course it will be highly targeted traffic

      as I say though, do the traffic generation when you have content, assets and products that you can monetise - focus on building and testing all that material then get traffic
      Awesome, I can't wait to put this into motion. So nice having a goal for once, I seem to have spent a lot of my life just drifting from one thing to another, not really knowing what I wanted to achieve.

      I will make sure everything I have to offer is in place when the links go live to my landing page.

      I will gradually build up the videos and a following on YouTube and then when the time is right, I will place the links in the description and monitor the traffic. Hopefully I will get a good list going and start to get some trusting customers for my lessons

      This time next year I am going to be in a completely different mindset, and if all goes well and I follow the steps kindly laid out in this thread, I should be on my way to getting a bit of income going (touch wood)
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  • Profile picture of the author TimShrieves
    An ebook could be a good way to begin, just make sure you deliver loads of value with it... ideally you want to create a following (and an email list).

    I would then look to product a higher-ticket back-end to the course, which could come in the form of a video course/members area/personal coaching etc.. This is the kind of business model I am currently pursuing.

    The blog idea is a good start, I've recently got mine up and running and it's a great way to build an online presence (assuming it's updated regularly and provides good value to your target market).
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    • Profile picture of the author 331sam331
      Originally Posted by TimShrieves View Post

      An ebook could be a good way to begin, just make sure you deliver loads of value with it... ideally you want to create a following (and an email list).

      I would then look to product a higher-ticket back-end to the course, which could come in the form of a video course/members area/personal coaching etc.. This is the kind of business model I am currently pursuing.

      The blog idea is a good start, I've recently got mine up and running and it's a great way to build an online presence (assuming it's updated regularly and provides good value to your target market).
      Yea it will be very under priced for the amount of effort I put in. But I have to prove myself first and build up some testimonials. When I have the trust of people, I can up the price a bit more to what it's really worth.

      I currently have a blog with blogger, but I want full control so I am moving to WordPress. From what I gather, they have better plugins and features.

      I plan to make a small backlog of videos to act as a buffer, just in case something in the real world comes up that could make me miss a blog update. So perhaps 5 videos ahead of schedule all the time in order to avoid disappointed subscribers.

      Thank's for the input, and good luck with your ventures!
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      • Profile picture of the author 331sam331
        Wooo, hit enough posts to link a video of me playing.


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        • Profile picture of the author tooAlive
          Originally Posted by 331sam331 View Post

          Wooo, hit enough posts to link a video of me playing.

          Don't Cry, Guns n' Roses (Solo Cover) - YouTube

          Bravo!

          That was great man. With that playing you won't have any trouble attracting an audience. Just invest in the HD camera if you're really serious about building your brand. And also, it'd be a good idea for your youtube name to match your website url.

          Keep it up!
          Signature
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          "Action is the real measure of intelligence." - Napoleon Hill
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          • Profile picture of the author 331sam331
            Originally Posted by tooAlive View Post

            Bravo!

            That was great man. With that playing you won't have any trouble attracting an audience. Just invest in the HD camera if you're really serious about building your brand. And also, it'd be a good idea for your youtube name to match your website url.

            Keep it up!
            Thank's man, much appreciated

            Have my eye on quite an expensive Panasonic that films in 1080p HD. Think I can pick on up for around $350 dollars used.

            Just need a guitar with a better contrasting fret board and a nice black backdrop with some filtered lights and I will be ready to go!
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        • Profile picture of the author keithotzkie
          Originally Posted by 331sam331 View Post

          Wooo, hit enough posts to link a video of me playing.

          Don't Cry, Guns n' Roses (Solo Cover) - YouTube

          Cool cover you got here man..
          I really admire you for being business minded at a very young age..
          To tell you honestly, We're kind of the same.. Im still 19 and I just love to try engaging on Internet Marketing Industry myself.. My boss from Australia also want me to manage his business but Im to afraid since I still lack experience.. Haha.. And now Im sticking on this forum to gain new knowledge..
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          • Profile picture of the author 331sam331
            Originally Posted by keithotzkie View Post

            Cool cover you got here man..
            I really admire you for being business minded at a very young age..
            To tell you honestly, We're kind of the same.. Im still 19 and I just love to try engaging on Internet Marketing Industry myself.. My boss from Australia also want me to manage his business but Im to afraid since I still lack experience.. Haha.. And now Im sticking on this forum to gain new knowledge..
            Thank's mate, glad you think so

            Go for it man, you can only learn things properly in this business, or any business by getting stuck in and taking a few educated risks here and there.

            Don't get stuck reading all about it without taking any action. Just go for it, what have you got to lose?

            Yea this forum is really great. Have read a lot of cool threads on here that have given me many ideas and inspiration.

            good luck!
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  • Profile picture of the author hazyl lee
    Do more song covers. Keep playing man. Good luck !
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    • Profile picture of the author 331sam331
      Originally Posted by hazyl lee View Post

      Do more song covers. Keep playing man. Good luck !
      Oh I will for sure

      Thank's
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      • Profile picture of the author JohnMcCabe
        Originally Posted by 331sam331 View Post

        So I could try paid traffic, then see what the conversion rate is like and test a few things out. Might not need that once my YouTube videos are linked to the websites. I plan to make over 200 videos for reviews and the over 200 videos teaching guitar on another channel and then another channel of solo performances which will be my sort of hobby page where I show off and show that I am a competent guitarist. A sort of "follow my lessons and this could be you in the future"
        Based on your sample video, I think you found your USP...

        Originally Posted by 331sam331 View Post

        So potential for eventually having 500 quality videos pulling in around 500 views a month average.

        So 500 x 500 = 250,000 views per month x 12 = 3,000,000 views a year. I know for a fact that I can get a lot more than that no problem. If only half of them click on the link to my full lesson in my description I am still doing well.
        This line of thinking has discouraged a lot of people over the years. Getting a 50% click through would be amazing, something you could make millions teaching big corporations how to do.

        Keep in mind that of those 3 mil a year, a lot of them will be freebie hunters, and even a percentage of the ones that do click through will bail when they find out everything isn't free.

        The good news is that you don't need those people. There have to be enough serious up-and-coming guitarists that will pay for good instruction. If you teach as well as you play, you'll collect enough of them to make a damn fine living...
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        • Profile picture of the author 331sam331
          Originally Posted by JohnMcCabe View Post

          Based on your sample video, I think you found your USP...



          This line of thinking has discouraged a lot of people over the years. Getting a 50% click through would be amazing, something you could make millions teaching big corporations how to do.

          Keep in mind that of those 3 mil a year, a lot of them will be freebie hunters, and even a percentage of the ones that do click through will bail when they find out everything isn't free.

          The good news is that you don't need those people. There have to be enough serious up-and-coming guitarists that will pay for good instruction. If you teach as well as you play, you'll collect enough of them to make a damn fine living...
          Thank's!! Glad you like it and think it's viable

          Well that was a very rough guestimation. I just kind of assumed people would click out of curiosity, which I guess would help me rank and maybe bring in a few sales.

          Whenever I like a video that has a link to a site in the description, I usually click it.

          Trying not to get too carried away to avoid early disappointment like you say. I understand that it takes time and effort with a little investment to make a decent survivable income.

          Yea that's the way I see it. If I get enough volume in traffic, only a few per day need to click and buy out of thousands of views to make an income.

          I just need to make sure that the quality of the content is top notch and pump it out as much as possible.

          Thank's for your advice, really great stuff
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  • Profile picture of the author Butazi
    I actually like the plan, just stick it our and work your ass off. You should see results.
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    • Profile picture of the author 331sam331
      Originally Posted by Butazi View Post

      I actually like the plan, just stick it our and work your ass off. You should see results.
      Thank's, don't worry, I am going to hit this like a crazy man :p
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      • Profile picture of the author 331sam331
        Do you think I would be better going for a .com domain or a .co.uk domain?

        The .co.uk is cheaper, but I don't want to restrict traffic from the US or anywhere else
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        • Profile picture of the author Matt Duggan
          Originally Posted by 331sam331 View Post

          Do you think I would be better going for a .com domain or a .co.uk domain?

          The .co.uk is cheaper, but I don't want to restrict traffic from the US or anywhere else
          Hey Sam,

          .com all the way. It looks better and it's the 'go to' option when someone thinks of searching online.

          Congratulations on your plan. Have a look at a guy called Ben Lowrey. He created a site called VGuitarLessons.com and made a great deal of cash from it. It might provide some inspiration for you. He's giving away 12 free lessons. I imagine he also recommends guitars, amps etc. as well as giving the lessons.

          Enjoy the journey!

          Matt

          P.S. By the way, I just had a look at vGuitarLessons.com and it seems to take about a month to load, but once it does load, you'll see the business model they're using. I think Ben sold it but is still featured on the site.
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          • Profile picture of the author 331sam331
            Originally Posted by Matt Duggan View Post

            Hey Sam,

            .com all the way. It looks better and it's the 'go to' option when someone thinks of searching online.

            Congratulations on your plan. Have a look at a guy called Ben Lowrey. He created a site called VGuitarLessons.com and made a great deal of cash from it. It might provide some inspiration for you. He's giving away 12 free lessons. I imagine he also recommends guitars, amps etc. as well as giving the lessons.

            Enjoy the journey!

            Matt

            P.S. By the way, I just had a look at vGuitarLessons.com and it seems to take about a month to load, but once it does load, you'll see the business model they're using. I think Ben sold it but is still featured on the site.
            OK thank's, I don't mind investing a little more if it means a better look and possibly more US traffic.

            Thank you, I have just checked his site out. Looks very proffesional. That guy has TONS of character though. Not sure if I could pull that off :confused:

            Perhaps with time and after teaching a few lessons I will get more confident and be more interactive with the audience like him.

            What kind of money do you think a site that big and detailed would sell for?

            I mean once the lessons have been built up, it would be earning a good amount per month I bet!

            Thank's for your input, much appreciated
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            • Profile picture of the author Matt Duggan
              Originally Posted by 331sam331 View Post

              Thank you, I have just checked his site out. Looks very proffesional. That guy has TONS of character though. Not sure if I could pull that off :confused:

              Perhaps with time and after teaching a few lessons I will get more confident and be more interactive with the audience like him...

              What kind of money do you think a site that big and detailed would sell for?
              Hey Sam, you're welcome.

              In terms of how much the site would sell for... You need to have a look at Flippa.com to see if anything similar has sold before. Also, it would depend how much the site was making per month. Sites can sell for 2 or 3 times their annual income (assuming they've got a proven track record). Having a list of buyers is another big asset that will increase the price.

              I have no idea what Ben's stats are, so consequently don't know what the site could sell for.

              When it comes to personality, it's about being yourself. If you're not a rock and roll guy with the swagger to match, that's ok. You need to be able to teach well. Here's a test for you. It'll get you out of your comfort zone a little but it's a great thing for you to do...

              Here's the mini challenge:

              Teach us how to play something on the guitar (a really simple riff or series of chords) via a video. Shoot yourself teaching the riff and post it here and those of us with a guitar can give it a go. If we can learn from you, you can teach others. What do you think? If you feel self conscious, just do it and PM me and I'll give it a go.
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              • Profile picture of the author JohnMcCabe
                Originally Posted by 331sam331 View Post

                But very competitive?

                I was thinking of doing a WordPress blog, tracking my progress and earnings reports for each month with advice. Do you think that would be a good idea to bring traffic?
                Only if you can find a way to stand out from the million-plus others trying to do the same thing...
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  • Profile picture of the author adrianabalboni
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    • Profile picture of the author bvbiz
      Originally Posted by adrianabalboni View Post

      Very good work! I believe that the plan you have chosen with the help of the people here will give you profit soon. As for the domain name, I also believe that a .com domain will be better, because it looks open to more people, .co.uk might cost you some "students".
      Gotta agree. Always go for .com first, then .net and .org.
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    • Profile picture of the author 331sam331
      Originally Posted by adrianabalboni View Post

      Very good work! I believe that the plan you have chosen with the help of the people here will give you profit soon. As for the domain name, I also believe that a .com domain will be better, because it looks open to more people, .co.uk might cost you some "students".
      Thank you

      I'm glad I have gotten such a positive response to this business model. I am getting very exited about my online ventures. I think this is the most interested I have been in something for a long time. I just can't learn enough at the moment, kind of addicting. I mean, I am sat here typing and researching my idea while the sun is out! (rare to have sunny days in England!!)

      Thank's for the support
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    • Profile picture of the author 331sam331
      Another question. I am very interested in the idea that this guy has here:

      http://www.warriorforum.com/adsense-...-keywords.html

      Do you think I could do that as a side project? While I am learning the guitar lessons and practicing how to teach them, I need something else to mess about with online. If I can earn at least a little bit from adsense I would be happy.

      I also wan't to prove to my family and friends that I can make something of myself online. Otherwise they will just see me as a lazy guy who goes on his commputer too much!! :p

      So basically, guitar tuition website = long term goal

      Making some money online = short(ish) and long term goal
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  • Profile picture of the author gcbmark20
    Learning to play guitar is always going to be a big enough market to go at so you go for it my friend!

    You can show you are a competent teacher by uploading your videos to YouTube.

    I have seen one guy who did a guitar solo on YouTube get hundreds of thousands of hits.

    Good Luck my friend and all the best with your campaigns!
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    • Profile picture of the author 331sam331
      Originally Posted by gcbmark20 View Post

      Learning to play guitar is always going to be a big enough market to go at so you go for it my friend!

      You can show you are a competent teacher by uploading your videos to YouTube.

      I have seen one guy who did a guitar solo on YouTube get hundreds of thousands of hits.

      Good Luck my friend and all the best with your campaigns!
      That's the way I see it. Although I feel a little intimidated by the competition. It just makes me want to step it up a notch and try to be the best though. There is always room in competitive areas of the web for people willing to try hard and invest time and money. Just as there is in real life offline pursuits.

      I have just created a new YouTube channel dedicated entirely to guitar lessons, and have bought a domain matching that username.

      I also have another channel that does reviews of guitar products and gear.

      Then the final channel is for my own personal performances of songs. That channel has nearly a million views!

      Thank you You too!
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  • Profile picture of the author Tbyrd626
    Sounds like a good plan Sam! I agree with Adriana, go with a .com for sure
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    • Profile picture of the author 331sam331
      Originally Posted by Tbyrd626 View Post

      Sounds like a good plan Sam! I agree with Adriana, go with a .com for sure
      Thank's

      I will now, think I might buy a 3 year or maybe even 10 year domain.
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  • Profile picture of the author Cheryl Lee
    Hi i am a female newbie here too and would like to know more on list building, anybody has any success and would like to share?
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    • Profile picture of the author 331sam331
      Originally Posted by Cheryl Lee View Post

      Hi i am a female newbie here too and would like to know more on list building, anybody has any success and would like to share?
      I have researched list building on this forum. Go to the search function and type "list building" and you will get lots of threads with answers from people who have asked that question many times.

      Good luck!
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  • Profile picture of the author Benny Factor
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  • Profile picture of the author Rick Britton
    Lots of possibilities with a subscriber site like live lessons by webinar, get members to record their practice sessions and post them as video for you to comment and advise on, guest teachers who specialise in something different, well known/famous guest teachers and all manner of ways to keep them hooked in

    once you have income from the membership you can pay for traffic (PPC/solo ads) and get affiliates to promote the site which is win - win because you get free traffic and new members and they get recurring commissions every month because you keep paying them all the time their referrals remain members. This way the membership grows faster so you can then invest in more content, more freebies, guest teachers and so on

    I am actually planning something similar in Tai Chi, Qi Gong, Yoga and Kung Fu
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    • Profile picture of the author 331sam331
      Originally Posted by Rick Britton View Post

      Lots of possibilities with a subscriber site like live lessons by webinar, get members to record their practice sessions and post them as video for you to comment and advise on, guest teachers who specialise in something different, well known/famous guest teachers and all manner of ways to keep them hooked in

      once you have income from the membership you can pay for traffic (PPC/solo ads) and get affiliates to promote the site which is win - win because you get free traffic and new members and they get recurring commissions every month because you keep paying them all the time their referrals remain members. This way the membership grows faster so you can then invest in more content, more freebies, guest teachers and so on

      I am actually planning something similar in Tai Chi, Qi Gong, Yoga and Kung Fu
      Awesome, thank's for the ideas!

      That's what I plan to do, once I start seeing some income I will just funnel it back into the site and build it up before I take anything for a wage.
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  • Profile picture of the author JayWeir
    Create ebooks, reports, videos that you can submit to multiple *types* of document sharing sites like slideshare.com (power point), podcasts, free ebook directories in addition to blogs. Make sure that you're url is in the http://www format to create backlinks plus generate traffic to your site. Welcome and good luck.
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    *LIST BUILDING * TRAFFIC GENERATION* SECRETS EXPOSED!
    *FREE* REPORTS, VIDEOS & ARTICLES BELOW!
    http://www.howtobuildlist.org
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    • Profile picture of the author 331sam331
      Originally Posted by JayWeir View Post

      Create ebooks, reports, videos that you can submit to multiple *types* of document sharing sites like slideshare.com (power point), podcasts, free ebook directories in addition to blogs. Make sure that you're url is in the http://www format to create backlinks plus generate traffic to your site. Welcome and good luck.
      Do you think ebooks are good to go into? I am not talking specifically guitar stuff, just other subjects that interest me and I can talk about a lot on.

      Thank's!
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  • Profile picture of the author vibharak
    Hi! Sam,
    Enough is enough. Free advises will definitely get you into total confusion. Analysis Paralysis is the consequence.
    Please for heaven's sake write down whatever you have understood from this thread. Just relax!
    Just take up a basic course on IM like Affilorama which is free to join to know what you should do first and what next.

    I appreciate your enthusiasm.
    Best of luck
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  • Profile picture of the author TorinoGray
    I am beyond impressed with your plan... Technically I am as green as can be and can offer nothing other than praise for a good head on your shoulders.

    Do what you love and you will never work a day in your life. Best of luck to you!
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    • Profile picture of the author 331sam331
      Originally Posted by TorinoGray View Post

      I am beyond impressed with your plan... Technically I am as green as can be and can offer nothing other than praise for a good head on your shoulders.

      Do what you love and you will never work a day in your life. Best of luck to you!
      Thank you, I am so happy with the positive responses I have had from professional marketers. Really makes me motivated to get stuck in.

      Very true, I didn't come into this world with the intention of bending over and becoming a wage slave, slugging away at a job I hate for 40 hours a week just to scrape by.

      It's all or nothing as far as I am concerned. Every free moment I get is going to be dedicated to this from now on!
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  • Profile picture of the author kaseyp
    You have a pretty solid plan for a newbie. I would also incorporate some social marketing. I would build a Facebook fan page around guitar playing and also use Pinterest to drive traffic to your website and fan page.

    You want to connect all your networks together to maximize the traffic that you have. Have your Facebook fan page connecting to your website, to Pinterest, and incorporate your Youtube videos in your fan page. You can also connect your Facebook account on Pinterest and pin Youtube videos on Pinterest.

    You don't have to do everything all at once though. I would focus on your original plan first and do that until you see some success. You don't want to overwhelm yourself by trying to do too much. Then when you start seeing some success you can expand by integrating your social networks.
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    • Profile picture of the author 331sam331
      Originally Posted by kaseyp View Post

      You have a pretty solid plan for a newbie. I would also incorporate some social marketing. I would build a Facebook fan page around guitar playing and also use Pinterest to drive traffic to your website and fan page.

      You want to connect all your networks together to maximize the traffic that you have. Have your Facebook fan page connecting to your website, to Pinterest, and incorporate your Youtube videos in your fan page. You can also connect your Facebook account on Pinterest and pin Youtube videos on Pinterest.

      You don't have to do everything all at once though. I would focus on your original plan first and do that until you see some success. You don't want to overwhelm yourself by trying to do too much. Then when you start seeing some success you can expand by integrating your social networks.
      Thanks, I have thought about it a lot.

      That is a similar tactic to what my main "competitor" is doing. Making weekly videos that they upload to a Facebook fan page. They have a distinctive logo and intro music theme.

      Will look into pinterest thank's.

      Yea I am already stressed with "real life" decisions at the moment as it is. This is going to be a long term goal for me and I don't want it to become stressful for me. I am really enjoying it at the moment and I don't want to ruin it for myself by burning out and become disheartened with it all.
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  • Profile picture of the author forester1985
    you become my inspiration, I have some Idea from your words....
    off course with my own interest..............

    THANKS
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    • Profile picture of the author 331sam331
      Originally Posted by forester1985 View Post

      you become my inspiration, I have some Idea from your words....
      off course with my own interest..............

      THANKS
      Awesome, i'm glad I could be a source of inspiration for you!

      Good luck!
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  • Profile picture of the author Dora7bbb
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    • Profile picture of the author 331sam331
      Originally Posted by Dora7bbb View Post

      make money will always be a great niche
      But very competitive?

      I was thinking of doing a WordPress blog, tracking my progress and earnings reports for each month with advice. Do you think that would be a good idea to bring traffic?
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  • Profile picture of the author adrianabalboni
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    • Profile picture of the author 331sam331
      Originally Posted by adrianabalboni View Post

      I don't think you are in a need to do so... Better give more effort on your site about the lessons. Keep a backup of your earnings, you might use it in the future, but I suggest you to work on one site for now.
      OK thank's, I will.

      I think I am suffering from shiny object syndrome at the moment. I can just see so many ways to earn money.

      Sticking to one and have sheer focus is going to be my biggest challenge!

      Thank's for the input!
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