Should a squeeze page have an exit link?

mikeyman120 12 years ago

I've seen people do it. When they have say a clickbank site and the homepage is a squeeze page they then have the people who optin redirect to their sales letter. So when people come back to the site they usually remember the homepage(main domain name) with the squeeze page which means if they don't remember the sales pages address they would have to opt in again(which may not work) so the vendor puts a link under the opt in that says something like - I have already opted in just take me to the salespage now.
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Kaplan

12 years ago

I do as I use adwords and they like that stuff. Though at the end of things like blog posts I always have a link back to my squeeze page.

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Patrick Batty

12 years ago

I don't think there should be any links at all..

One message, one objective, one call to action.

No distractions..

That's the way to go IMHO.

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Resale Rights Ninja

12 years ago

ummmm no? why would you put an exit link on a squeeze page? OK I know Obama did it; yeah seriously, on the white house site there was a squeeze and if you didn't want to sign up you can follow a link to the main page.

I wouldn't do this though. I just can't think of a good reason to put a exit link on a squeeze.

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b.super13

12 years ago

I've actually tried this out before and of course I got less opt ins... Ideally what you want to do is make the headline of your squeeze page so enticing that they have no choice but to opt in to see what it is you have to offer. On the other hand, instead of an exit link, what you may want to use is an exit script. I've found this increases my opt ins by 5 to 10%.

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PassiveIncomeTeacher

12 years ago

Originally Posted by mikeyman120

I've seen people do it. When they have say a clickbank site and the homepage is a squeeze page they then have the people who optin redirect to their sales letter. So when people come back to the site they usually remember the homepage(main domain name) with the squeeze page which means if they don't remember the sales pages address they would have to opt in again(which may not work) so the vendor puts a link under the opt in that says something like - I have already opted in just take me to the salespage now.

Yes, this is the kind of setup that sparked this question.

Originally Posted by b.super13

I've actually tried this out before and of course I got less opt ins... Ideally what you want to do is make the headline of your squeeze page so enticing that they have no choice but to opt in to see what it is you have to offer. On the other hand, instead of an exit link, what you may want to use is an exit script. I've found this increases my opt ins by 5 to 10%.

I have experience the exit script before and was not a big fan. But I have heard others like yourself say it is effective. So, I am thinking about giving it a shot.

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FNHPWR11

12 years ago

I don't think it can be called a squeeze page then.. More like a "light grasp page".

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phil.wheatley

12 years ago

Originally Posted by PassiveIncomeTeacher

I am interested in finding out others' experiences with squeeze pages. I am particular interested in do you include a link somewhere on your squeeze page that leads users to other parts of your website in case they don't want to sign up, but would like to learn more about you?

Why or why not?

It is better to just have an exit redirect/pop up type thing if they try and leave, rather than having a link. I will use this to either redirect to the offer or offer to have the first lesson free of the product. It gives you one last stab at getting something out of them.

PHil

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DylanC

12 years ago

There is a tool called Traffic Regenerator that is probably exactly what you want. You can link to any place when the visitor tries to leave and it is not a pop-up. Best is to have another offer or another sign-up.

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PassiveIncomeTeacher

12 years ago

Originally Posted by DylanC

There is a tool called Traffic Regenerator that is probably exactly what you want. You can link to any place when the visitor tries to leave and it is not a pop-up. Best is to have another offer or another sign-up.

I think this method is a little more bothersome to the user than the pop-up exit. Using this method, the user will feel like I have total taken control of their navigation.

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loi77

12 years ago

Definitely no exit link because it will reduce conversion.

Give visitors 1 choice only - to opt-in. The more option you give them, the less likely they are going to opt-in due to the distractions.

Use an exit pop-up instead.

All the best.

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talfighel

12 years ago

You can have people go to your squeeze page and have a form there for them to subscribe. You can use an exit page and it will work and improve your sales in my view. It has worked well for me.

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sanwacik

12 years ago

Originally Posted by PassiveIncomeTeacher

I am interested in finding out others' experiences with squeeze pages. I am particular interested in do you include a link somewhere on your squeeze page that leads users to other parts of your website in case they don't want to sign up, but would like to learn more about you?

Why or why not?

There is only one purpose of a squeeze page and one purpose only. To collect names and email address details to build a list.

If you want people to go to a different site, just use an exit pop-up.

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HelpingYouBeAnExpert

12 years ago

I think not, the goal is to optin or leave.

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RockyRasakith

12 years ago

Absolutely no exit links. The purpose of the squeeze page is to get people to opt-in. That should be the only action on a squeeze page.

If they don't want to be on your squeeze page, they'll click on the 'x' in the top right hand corner. That's their exit link/action.

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Should a squeeze page have an exit link?

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