Amazon - High click through rates but low conversion rate?

20 replies
My first amazon website got in the serps this month and the CTR is around 50%.

The problem is that the conversion rate is very low, around 4-5% (over 250 clicks)

It's earned me about $100 so far and I see about 10+ amazon product clicks every day using my wordpress plugin.

Is there any way to increase the conversion rate or is there nothing I can do to further convince them to convert once they reach the amazon page?

Is this normal or should my conversion be much higher considering the CTR?
#amazon #click #conversion #high #low #rate #rates
  • Profile picture of the author wolfmmiii
    A 50% click-through rate and a 5% conversion rate is actually pretty good. Your conversion rate is not necessarily influenced by your click-through rate. You seem to be doing well.
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  • Profile picture of the author zonkow
    Originally Posted by retroslice View Post

    My first amazon website got in the serps this month and the CTR is around 50%.

    The problem is that the conversion rate is very low, around 4-5% (over 250 clicks)

    It's earned me about $100 so far and I see about 10+ amazon product clicks every day using my wordpress plugin.

    Is there any way to increase the conversion rate or is there nothing I can do to further convince them to convert once they reach the amazon page?

    Is this normal or should my conversion be much higher considering the CTR?
    4-5% conversion rate is not bad
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  • Profile picture of the author johnbro
    I would also say that 4-5% conversion rate is pretty good in this industry. At least better than most info product.

    Cheer up! Keep up the great work.
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  • Profile picture of the author tomako
    %4-5 conversion rate is good and it's similar for me too. It is a numbers game with Amazon too.
    In my experience;

    -I am selling an item I promote every 20-30 clicks.
    -I am selling one or two items that I do not promote on my website every 80-100 clicks.
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    • Profile picture of the author WinstonTian
      lol

      I thought I was going to see someone
      complain of 0.5% conversion rates,
      but it turns out that you're having one
      10 times over.

      It's a good rate, but the only way
      you'd know how to optimize the rates
      is to test.

      Test the pre-sell, and see if changing
      certain phrases or words can bolster
      your CTRs/conv rate.

      You might want to start looking at your
      customer's LTV. (That's a hint.)
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      Cheers,
      Winston
      The Beginner's Doctor

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  • Profile picture of the author Gaz Cooper
    As mentioned, many Amazon Affiliates would kill to have a 5% conversion rate so you are doing well considering its your first site.

    Keep doing what you are doing and you will do very well by the sounds of it.

    Kickin it on Amazon

    Gaz Cooper
    Amz Training Academy
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    Beginners get Started with AMAZON, we will give you a FREE custom made Amazon Site when you purchase hosting through us contact us at http://authorityzonesupport.com/

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  • Profile picture of the author lukedidit
    You're doing well. $100 per month for a newish site and your first endeavor is great. Well done!
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  • Profile picture of the author Chronic IM
    Hello! I'd say. Your conversion rate is pretty good. You should not worry about that. You should just do lots of work to just improve and don't worry cause you've done pretty well. Best of Luck!
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  • Profile picture of the author FNHPWR11
    That's not bad at all... That's a pretty nice start. A 4-5% conversion is pretty average actually. If you are getting a 50% click thru congrats!
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  • Profile picture of the author retroslice
    Ok awesome, thanks.

    For some reason I thought 10%+ conversion was minimum.. must have misread another thread.

    I made most of my sales in the first 2 weeks of this month, the last 2 weeks I have barely made any (ever since I added in longer reviews - getting same amount of daily uniques).

    Still getting decent click through rate but not as many conversions.

    Anyone else noticed anything like this?
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  • Profile picture of the author DaveWarrior
    What are we considering conversion rate here? Is it conversions per visitor or conversions per click? I also thought below 10% was poor for Amazon.
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  • Profile picture of the author eeeasyas12345
    [DELETED]
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    • Profile picture of the author NeverStop
      I target UK and US Amazon sites, conversion rates on a month per month basis never seem to be consistant for me personally.

      This month it's just over 3%, last month it was over 5%, not much difference in traffic either. I've also had months barely getting sales over the later half of the month and I've changed absolutely nothing.

      Sounds like you're doing OK to me.
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      • Profile picture of the author JohnMcCabe
        250 clicks @ 50% CTR means ~ 500 visitors.

        This is a pretty small sample - big enough to get some clues, but far from reliable enough for long term predictions. Wait until you have another 0 or two on those and then look at your trends.
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        • Profile picture of the author DaveWarrior
          Originally Posted by JohnMcCabe View Post

          250 clicks @ 50% CTR means ~ 500 visitors.

          This is a pretty small sample - big enough to get some clues, but far from reliable enough for long term predictions. Wait until you have another 0 or two on those and then look at your trends.
          For any reasonable conversion rate, 1000-1500 visitors is all you need to test 1 hypothesis at a 90%+ confidence level.
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          • Profile picture of the author JohnMcCabe
            Originally Posted by DaveWarrior View Post

            For any reasonable conversion rate, 1000-1500 visitors is all you need to test 1 hypothesis at a 90%+ confidence level.
            Guess I need to dig out my SPC manuals again...
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            • Profile picture of the author DaveWarrior
              Originally Posted by JohnMcCabe View Post

              Guess I need to dig out my SPC manuals again...
              I'm curious, what is SPC?
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              • Profile picture of the author myob
                Originally Posted by DaveWarrior View Post

                I'm curious, what is SPC?
                SPC - Statistical Process Control. This is statistical modeling mostly used in engineering and manufacturing to optimize processes for consistent outcome, such as quality standards. Its foundation is data collection, statistical sampling, variance, distributions, etc.

                I think what John was getting at and which I agree is that click-through rates and conversions are meaningless here without larger sampling data and analysis of intervening empirical factors that skew results. Such missing factors add significant randomness and uncertainty which may include quality of traffic, product selection, review length, core marketing skills, or the marketing method itself.

                IMNSHO, high CTR with conversion rates under 15% are an indicator something is seriously wrong, and needs a systematic rethink in the marketing process, traffic source, copy, methods, or products.
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      • Profile picture of the author DaveWarrior
        Originally Posted by NeverStop View Post

        I target UK and US Amazon sites, conversion rates on a month per month basis never seem to be consistant for me personally.

        This month it's just over 3%, last month it was over 5%, not much difference in traffic either. I've also had months barely getting sales over the later half of the month and I've changed absolutely nothing.

        Sounds like you're doing OK to me.
        3-5% of visitors buy or 3-5% of click throughs buy?
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  • Just like they say in PPC, if something is working don't change it. Ramp up your efforts and increase your traffic heavily. Once you have enough traffic to make something significant, then you can play around with tweaking as that's when things like 2-3% really make the difference.

    I've found that conversions are relative to the size of your product review, within reason (ie quality and not junk). I've had conversion rates of 2-4% on product reviews that were 300-500 words in length, whilst reviews that had between 500-1000 went as high as 10% but usually averaged at 7-8%. Reviews over 1000+ I mostly got 9% conversion rates.

    I know when I write my reviews that I make sure to cover every feature in detail and leave no stone unturned. I also find that if peope click the upper most highest placed link to amazon in your review they produce lower conversions, whilst those closer to the bottom convert better because the visitor has had a chance to go over all the information and would thus be going to finally purchase it or look at the reviews.

    I'll give all the tips I know because my sites have been wiped out by penguin and no longer work at the moment, even those that havn't had a single backlink to them. So I know they just got hit because the update must have targeted them when they weren't meant to (robots can't act as human and thus go by parameters set).

    Either way, it has been stated that those that shouldn't have been hit will eventually be back, so I'm confident that should be the case.

    Tips:

    1. Spend time on each review, aiming for at least 700-800 words, unless it's not possible.
    2. Link your images to amazon too.
    3. Don't just give your amazon links anchor names like "Click here". I find people take more action when you name it something like "Click Here to Buy Now on Amazon" or "Click Here to Get the Cheapest Price at Amazon".
    4. Use the code rel=nofollow tag on all of your amazon links otherwise you are giving amazon more link juice to outrank you.
    5. Don't chase brands within the electronics niche (popular brands), the same with popular niches. More often than not they will be occupied by the brand site and other popular sites that no matter how much you link you will not overtake. We know that Google gives these sites a helping hand.

    Now you can take either of these routes, both take time but one more than the other:

    Find a limited amount of niches / products and link to your hearts content (in a smart manner, similar to what SEO providers have done to safeguard from penguin and to continue delivering results).

    Lets be honest, noone is going to socially share your reviews on green lighters, and unless you can rank for a popular product recently released or one that is soon to be released, it just isn't going to happen. The only way you're going to get the traffic you desire is to pay for it (ppc) or to rank for it. And I say this from experience having tested a ton of methods.

    Another method, which is more time-consuming and could take ages to take effect is to simply focus on writing reviews everyday, and at most bookmark and leave a few blog comments or articles. Keep that up for 6-12 months and eventually you'll have soo many articles and soo many pages ranking for different variations of long-tail keywords that you'll be getting tons of traffic and as a result sales / conversions.

    Those are what work, and all cost either money or time. I'm sure that's not what people want, but that's what it takes.

    I'm now in the process of creating different income streams because this one has disappeared for the time being. So in keeping relevant to you op, whilst I recommend to focus on one method at a time. When you make this method profitable and then scale it, quickly look for another to setup. Obviously the bit above my tips was relevant too!

    Sorry for the essay
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  • Profile picture of the author Manoj V
    Originally Posted by retroslice View Post

    My first amazon website got in the serps this month and the CTR is around 50%.

    The problem is that the conversion rate is very low, around 4-5% (over 250 clicks)

    It's earned me about $100 so far and I see about 10+ amazon product clicks every day using my wordpress plugin.

    Is there any way to increase the conversion rate or is there nothing I can do to further convince them to convert once they reach the amazon page?

    Is this normal or should my conversion be much higher considering the CTR?
    While 4-5% conversion is on the better side you should aim to increase conversions to 8-10%. The best way to get more conversions is by aiming for a better ranking in Google. Most buyers look at only the top results in Google - results after the first five results get few searches and the visitors who come to your page may not be buyers just browsers.

    Keep adding fresh content every day. Each article does not have to be a review. It can be an article about w related topic in your niche. It can be an article based on LSI keywords (Latent Semantic Indexing).

    Ensure that your content has good on-page optimization and activity in the form of comments.

    Submit articles to ezinearticle and goarticles. Make lenses on Squidoo and hubs on Hubpages and build backlinks to those articles. You can also use Blogger blogs. Use social media to your advantage by putting relevant links in your posts in Facebook and Twitter.
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