Ethics Question In Sales Letters...
If someone writes a sales letter and makes the main character
someone who doesn't really exist...
("I used to have "X" problem, and it SUCKED! But I learned to do
x, x, and x... created this guide... and everything's awesome now!")
Do you find that to be unethical since that person doesn't
actually exist? Or would you consider the main character a
representation of the average buyer?
- Rachel
"Wise men speak because they have something to say; fools because they have to say something." -Plato
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