What's the Biggest Marketing Mistake You Ever Made?

41 replies
Thought this would be a fun thread for us all to admit to bloopers and mistakes in our marketing and learn from one another. I'll get us started with my BIGGEST mistake:

#1. NOT HAVING AN UPSELL
I launched a product in 2006 and made $250,000 in a week (great) but DIDN'T "have time" to create an upsell or downsell for it (ouch!). BIG mistake, I had plenty of valuable things I could have offered and generated maybe $100k+ more sales from this but didn't realize importance of upsells and downsells back then

So - what's been YOUR biggest marketing mistake?
#biggest #made #marketing #mistake
  • Profile picture of the author Ryan Dodson
    My Greatest Mistake in the World was...

    Purchasing Don Larpe's Greatest Vitamin in the World back in '05 and bombarding my family & friends with it...Some of them still won't talk to me...
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    • Profile picture of the author michaeljcheney
      Originally Posted by Ryan Dodson View Post

      My Greatest Mistake in the World was...

      Purchasing Don Larpe's Greatest Vitamin in the World back in '05 and bombarding my family & friends with it...Some of them still won't talk to me...
      Yes it's easy to get caught up in the moment sometimes and forget the bigger picture. We've all been there...
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  • Profile picture of the author Frank Ayres
    1) paying $6k for a mentor that made me absolutely nothing
    2) waiting over 2 years to launch something that by the time i did release it there wasnt the interest any more
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    • Profile picture of the author michaeljcheney
      Originally Posted by Frank Ayres View Post

      1) paying $6k for a mentor that made me absolutely nothing
      2) waiting over 2 years to launch something that by the time i did release it there wasnt the interest any more
      Yes you have to find the right mentor for sure and, of course, the mentor should never promise to make you anything. Mentoring is a guidance thing where they advise you and you complete all the work so I hear what you're saying - if you don't get the right advice in the first place then it's pointless.

      Yes - launching can be a long, tiring process but you have to "seize the day" as they say and get the thing to market when it's hot as you said.
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  • Profile picture of the author Nile Anderson
    When I was newbie in Internet Marketing, I paid $100 for solo ads but didn't get any benefit from that service.
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    • Profile picture of the author Alexa Smith
      Banned
      When I frst started (and earned nothing for 3 months) I used to promote ClickBank products with high gravities and a vendor's opt-in on their sales pages.
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  • Profile picture of the author Muhsin Aziz
    Mine was trying too many things at one time and thinking that
    I could build an online business without an email list.

    Another would be trying to do everything myself when I've never
    heard of the concept of outsourcing before.
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  • Profile picture of the author everafter
    Ah mine was letting a ranked domain name of mine (which was earning me steady $) laps in registration! Now I have auto-renew domain registration turned on all the time heh
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    • Profile picture of the author michaeljcheney
      Originally Posted by everafter View Post

      Ah mine was letting a ranked domain name of mine (which was earning me steady $) laps in registration! Now I have auto-renew domain registration turned on all the time heh
      Haha - yes done that one too! Classic! It's typical though isn't it? You get auto-renewal on all the domains you don't care about and turn it off on the one that really matters! :-)
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  • My BIG mistake is to TRUST on. (doh)
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  • Profile picture of the author loi77
    NOT building a list.

    I spent 6 months working on my site and hiring a VA to help me along the way. Then I realized that my conversion rate was 0.05%. 99.5 out of 100 people left my site and I would never do business with them again.

    I literally had thousands of visitors landing on my website every month, but I only made 2 measly sales a month.

    Although most visitors did not make any purchases, those who landed on my site were laser targeted because the keywords that I was targeting were all “buyers” keywords.

    All of them had a problem and they were interested in the solution that I was offering. They left simply because they were not at the final stage of their buying process.

    Sadly, all the courses that I studied did not cover anything on the importance of list building. Although I learnt a very good lesson, I have also wasted a lot of time, effort and money due to my lack of knowledge.

    That was when I realized the importance of capturing the leads with an opt-in page. it is better to have an opt-in than a sale in the long run, because with an opt-in you can sell to your subscribers over and over again.

    I sincerely hope that newbies don't make the same mistake I made.

    Think big, think long term, build a list!

    To your success,
    David Loi
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    • Profile picture of the author michaeljcheney
      Originally Posted by loi77 View Post

      NOT building a list.

      I spent 6 months working on my site and hiring a VA to help me along the way. Then I realized that my conversion rate was 0.05%. 99.5 out of 100 people left my site and I would never do business with them again.

      I literally had thousands of visitors landing on my website every month, but I only made 2 measly sales a month.

      Although most visitors did not make any purchases, those who landed on my site were laser targeted because the keywords that I was targeting were all "buyers" keywords.

      All of them had a problem and they were interested in the solution that I was offering. They left simply because they were not at the final stage of their buying process.

      Sadly, all the courses that I studied did not cover anything on the importance of list building. Although I learnt a very good lesson, I have also wasted a lot of time, effort and money due to my lack of knowledge.

      That was when I realized the importance of capturing the leads with an opt-in page. it is better to have an opt-in than a sale in the long run, because with an opt-in you can sell to your subscribers over and over again.

      I sincerely hope that you don't make the same mistake I made.

      Think big, think long term, build a list!

      To your success,
      David Loi
      David - yes totally. List building is super critical for sure and yet quite often ignore by some in favor of the more "sexy" internet marketing topics. Good post.
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  • Profile picture of the author sanwacik
    My biggest mistake was spending over$1000 for a mentor that made a promise that I would MMO. I agree that if you're "promised" that you'll MMO - don't fall for it.

    Some of those so called mentors can be very charismatic and will sweep the newcomers away. Then the newcomers actually turn into robots with the "follow him" syndrome...lol

    A valuable and costly lesson learnt indeed.
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    • Profile picture of the author myob
      When I was first starting out, I used my ISP host email with MS Outlook for marketing. Needless to say, the lists unexpectedly became so large they shut me down.
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      “If I have seen further than others, it is by standing upon the shoulders of giants.” – Isaac Newton
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  • Profile picture of the author twentytwo
    Hmmmmm, I keep buying domains, visualizing them already built up in action. I let them sit there and collect dust, while I am active on my already established websites.

    I will get them up in time. I am just moving faster in my head.
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    • Profile picture of the author michaeljcheney
      Originally Posted by twentytwo View Post

      Hmmmmm, I keep buying domains, visualizing them already built up in action. I let them sit there and collect dust, while I am active on my already established websites.

      I will get them up in time. I am just moving faster in my head.
      Ahh yes - we've all been. So many "BIG" projects if only they would build themselves! :-)
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      • Profile picture of the author WinstonTian
        6 years ago, the reason why I did not break
        my income barrier was because of one
        reason: Not sticking to one thing.

        Not only did I not stick to one thing, I shifted
        from one area to the next, and then I went
        back to the old method, and then I fluctuated
        like a migrating bird from method to method...

        Until I met several mentors that really
        changed my life. Sure, there are methods that
        have "floated away"... But the principles of
        these methods always remain - and they
        are universal.

        As long as you understand what true marketing
        is, and how to adapt to it in the best possible
        way, you're going to stand tall, like a cactus
        in the hot desert.

        Neither the cold night nor the sweltering heat
        will kill your business.

        Sincerely,
        Winston Tian
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        Cheers,
        Winston
        The Beginner's Doctor

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  • Profile picture of the author MattLee
    Getting over perfectionism and then going the opposite way and creating content that didn't resonate with the market!

    Matt
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  • Profile picture of the author devogolf
    Not building a list and not getting a really good Mentor. After 2 years of little success I have now done both...and at last I can see some light at the end of the tunnel. So start building your list and find yourself a good mentor...NOW
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  • Profile picture of the author celente
    many people are gunna say these two but they are DAMN BIGGIES!!

    1) Not getting off my ass and actully doing stuff. Checking emails, dirty sites, and facebook is not going to make you money.

    2) This is my BIGGEST ONE..... NOT building a list sooner. I regret that. The list, and how you deal with your list is one of the biggest secrets to success. I still wish I built a list sooner.
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  • Profile picture of the author Kal Sallam
    Not building a list and not investing in paid traffic.
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  • Profile picture of the author Qamar
    Not building a list and not focusing on one business model/method.



    Zul
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  • Profile picture of the author Trevor M
    I've done a few things that have really held me back along the way...

    1. Focusing on wayyy too many things at one time.
    2. Buying high-ticket items without thoroughly researching the product creator beforehand.
    3. Reading... well, reading too much. And not applying what I was reading.

    - Trevor
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  • Profile picture of the author Brandon Sean
    Conclusion from "What's the Biggest Marketing Mistake You Ever Made?" and similar type of threads I've ever came across..

    1) Take Action

    2) List building



    -Brandon
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  • Herbalife, AliveMax, Global Resorts Network, IPC Instant Cash, Big Ticket to Wealth, The Rich Jerk, GDI, pick one LOL
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  • Not building my list right away. oh yeah... and buying to many damn domains.
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    PM Me Now!

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  • Profile picture of the author Ayesha F
    Hi to all!
    i need some guidance regarding Aweber use for internet marketing.I am new to this field and i will really admire your guidance
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  • Profile picture of the author matsanti
    Having too many things running at the same time which made tracking and tweaking a bit of a hell. . . Would never go down the road of getting too many upsells without in one time withoug having to know if the basic program would even get the $$$.
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  • Profile picture of the author webmarketer8
    Not taking enough action and constantly reading. Although now, I am making a great income online!
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  • Profile picture of the author Paul Guest
    Not fully capitalising when I tested MSNs new ad platform for them. I was number 1 for every single keyword I bid on and I paid 1 penny per click.

    I made $90k that month but it could have been a lot more.
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  • Profile picture of the author raleigh
    I would agree with a number of post here about the mistake of not making a list. Well I did
    not gave too much emphasis on making a list when I was starting. Should have known better and make further research on the do's and don'ts of list building. Good thing forums here in WF gave me good insights on this.
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  • Profile picture of the author TimShrieves
    Spreading my efforts across too many projects at one time, so not having a clear and focused direction. I would also say that it's well worth it to get a good mentor with proven successes, this helps in so many ways!
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  • Profile picture of the author CashExpert
    I think mine was building my business around only one area of IM . This was a very big big mistake. If you are reading . Please diversify your money making methods
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  • Profile picture of the author phil.wheatley
    Once I had a review page promoting 3 different "how to get pregnant quickly" products, but I forgot to finish the text for the number 3 product. The text I had there was..and I quote "Put some b0ll0cks here about product number 3" lol. Here's the funny thing, I actually made some sales with that review page!!

    Another classic was where I was getting people to sign up for a weight loss freebie report, and then when they signed up, it redirected to the wrong page...which was for my learn heavy metal guitar product ha ha ha
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  • Profile picture of the author JudyKarmann
    Forgot to learn from other people's mistakes
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  • Profile picture of the author Deepak Media
    Taking on too many projects at a time.
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    Read my Blog: DigitalDeepak.com

    @ Bangalore, India.
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  • Profile picture of the author Des Lau
    Well since the question was marketing mistakes, my biggest mistake was getting the date wrong on an event launch across some marketing material and had guests turn up 1 week later all dressed up. I still kept my job....just..lol
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    • Profile picture of the author BackLinkiT
      I wasted nearly 12 months building wordpress sites before I wised up
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  • Profile picture of the author timmylang
    aiming at TOO BROAD of a market.

    Took me 6 months of 14 hours a day to finally give up. I learned a lot though, and a very hard lesson. But it made me much smarter.
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