I am looking at setting up a website based on a certain niche and advertising amazon products on my site. Each product will have its on url e.g. niche.com/nichecategory/productname.
I want it to be an authority site, I know these take time and I will be putting plenty in.
I was wondering if it is still easy to outrank amazon since all the google updates have happened, it always used to be a good sign was just wondering if this is still the case.
Thanks in advance.