7 {{ upvoteCount | shortNum }}
7 {{ upvoteCount | shortNum }}

Legal risks of marketing something resembling a cure to some physical ilness/discomfort

by anthm
6 replies
I was looking for PLR articles and came across some good looking products for a couple of medical niches which interest me. My plan was to buy one or two PLR packages for issues that I had experienced myself that I could then rewrite from my point of view and do some video marketing to go along with it.
However I thought more about it and got spooked at the thought of promoting these remedies and "natural cures". Does anyone have any bad experiences with getting in hot water from someone who later believes they were promised a cure from you? I wouldn't have any problem giving someone a refund right away if they are not happy but this seems like a risky area. I know a lot of people do it because they are competitive. Are there any special precautions you have had to take in the medical niches, or has it been no more risky than other niches?
#cure #ilness or discomfort #legal #marketing #physical #resembling #risks
  • Profile picture of the author VanessaB
    You can search the FTC website for info on this subject.

    I found this, http://www.ftc.gov/speeches/vladeck/...kcrnspeech.pdf, but there is more on their site. Just do a Google search for terms like "FTC Guidelines On Alternative Cures" and other such similar terms that people would be looking for.

    Also note: AdWords has very, very, very strict policies against advertising solutions to medical problems and when they do allow it, it's very limited.

    -Dani
    Signature
    The Recon Report
    Reliable Results, Predictable Profits
    {{ DiscussionBoard.errors[6335215].message }}
  • Profile picture of the author kindsvater
    The 'ole natural cure for cancer is a problem when someone relies on it, instead of seeking professional medical treatment, and dies. Then the FTC comes a knockin' to take anything you have left.

    You want to have a lot of disclaimers.

    .
    {{ DiscussionBoard.errors[6335274].message }}
  • Profile picture of the author Tsnyder
    Originally Posted by anthm View Post

    I was looking for PLR articles and came across some good looking products for a couple of medical niches which interest me. My plan was to buy one or two PLR packages for issues that I had experienced myself that I could then rewrite from my point of view and do some video marketing to go along with it.
    However I thought more about it and got spooked at the thought of promoting these remedies and "natural cures". Does anyone have any bad experiences with getting in hot water from someone who later believes they were promised a cure from you? I wouldn't have any problem giving someone a refund right away if they are not happy but this seems like a risky area. I know a lot of people do it because they are competitive. Are there any special precautions you have had to take in the medical niches, or has it been no more risky than other niches?
    Do some quick research on Kevin Trudeau's legal
    problems. Should be very easy to find. If I remember
    correctly this is what he was doing.
    Signature
    If you knew what I know you'd be doing what I do...
    {{ DiscussionBoard.errors[6335281].message }}
  • Profile picture of the author anthm
    Thanks for the replies. I definitely wouldn't claim that I can cure anyone; I would be concerned not only with compliance with the FTC requirements, but also legal action from potential customers.
    For example, I would buy a PLR ebook or have one written, to get all of the information and details written down. Then I could rewrite it in parts, to relate it to what I had experienced and how things improved for me, as well as make it more my own. If I sold this, I was concerned that by my own improvement by using some of the suggestions (which would be true) that a reader could say it was a promise for them to have the same results, disclaimer or not. That sounds like no matter the eventual outcome, I would be the loser after having to fight the case in someone else's home state or location. But, products on clickbank for this niche go much farther and make claims of cures.
    It all seems like it isn't worth it to play with remedies for all but the most trivial things.
    Signature

    -Anthony

    {{ DiscussionBoard.errors[6335447].message }}
  • Profile picture of the author Jeannie Crabtree
    Some states have passed laws that one cannot legally diagnose, treat or even prevent disease, unless a medical doctor. So indeed, one needs to be very cautious and have disclaimers in place.

    I had to move from Montana one time, as they passed a law that no one but a medical doctor could give out nutritional advice.

    It may be wiser to pick a different niche.
    {{ DiscussionBoard.errors[6335479].message }}
  • Profile picture of the author intluser
    To have the wrath of the Federal Trade Commission, FBI and/or state agencies after you.. Hmm, not sure if that is worth it or not.. Prob. not in my book. But hey, that is just me..
    {{ DiscussionBoard.errors[6335502].message }}

Trending Topics