What to give away as free and what to sell? Any general rule for selling info products?

16 replies
I am creating the most comprehensive and quality product I have ever created and I am just breaking my head over what to give away as free content and what to sell as a product.

Any guidance or suggestions would be welcome.
#free #general #give #info #products #rule #sell #selling
  • Profile picture of the author fated82
    Give away the 'What' and 'Why' and sell the 'How'.

    Create a free 10 - 15 page ebook and use it as your 'infomercial'. Showcase some examples of how people benefited from your product and why they got it in the first place.

    Remember to build a list so that you can upsell your product to your list.
    {{ DiscussionBoard.errors[6337271].message }}
    • Profile picture of the author seoimninja
      Great advice!
      Signature
      Not Making Money Online?
      Learn how this Super Affiliate does it through 13 videos, watch him teach you FREE (NO Joke), click here to sign up now. This is BS & Hype FREE (Finally)
      {{ DiscussionBoard.errors[6341111].message }}
  • Profile picture of the author tamalanwar
    Hi Deepak, someone from the IM world coined the term BIKINI MARKETING method. This is where 90% of the skin is revealed but people will still want the 10%

    People need 100% info. So give away 90% for free, using blogs, email newsletter, ebooks to gain the trust. Upsell.

    Then sell that last bit.
    Signature
    Tamal Anwar C.
    I transform old outdated 1990s/2000s websites
    into a fresh site of present time
    Learn How
    {{ DiscussionBoard.errors[6337273].message }}
    • Profile picture of the author Deepak Media
      Originally Posted by tamalanwar View Post

      Hi Deepak, someone from the IM world coined the term BIKINI MARKETING method. This is where 90% of the skin is revealed but people will still want the 10%

      People need 100% info. So give away 90% for free, using blogs, email newsletter, ebooks to gain the trust. Upsell.

      Then sell that last bit.
      Yup, heard about that. But how can I decide what's 90% and what's the ultra high value 10%? :rolleyes:
      Signature
      Digital Marketing Author | Speaker | Consultant

      Read my Blog: DigitalDeepak.com

      @ Bangalore, India.
      {{ DiscussionBoard.errors[6337332].message }}
  • Profile picture of the author timmylang
    Give away 90%? That sounds like about all of it. Unless the 90% is fluff, sounds like you'd be giving away too much. And if the 90% is fluff, they aren't going to buy the other 10% anyway.

    TS, you need to be a little more detailed in what you are doing. There is no general rule for what to give away and what not.

    What product do you have?
    Is it truly something unique or something ppl can find by going to google?


    There are movie trailers that are 20 seconds and some that are 2 minutes... Theres no rule, so if you give more info, someone would be in a better position to help.
    {{ DiscussionBoard.errors[6337349].message }}
  • Profile picture of the author tamalanwar
    There is no general rule for what to give away and what to sell. What ever it is it should not be fluff content. I am a wordpress thesis designer and I gave away thesis design video tutorials. I gave away almost everything I know on this topic. Yes I gave away a lot but it has made me look like an expert and people contacted me to do the design for them.

    See the site in the signature I have. I am giving away the courses for free, to build an audience and to gain trust. I will develop some courses that I will sell for a fee and that would be my 10% that will earn me 90% of the income.

    What you are selling can be free elsewhere and vice versa. But the audience you build matters.
    Signature
    Tamal Anwar C.
    I transform old outdated 1990s/2000s websites
    into a fresh site of present time
    Learn How
    {{ DiscussionBoard.errors[6337380].message }}
    • Profile picture of the author Shaun OReilly
      As an information marketer, you need to learn how to
      give away information very, very strategically.

      I normally work backwards from the product I want to
      sell and then decide what I can give away and what
      I need to reserve for people who buy the product.

      I tend to give away information that helps to PRE-SELL
      people on buying the paid product.

      So, things like educating people on the mistakes they're
      currently making, telling people what they should NOT
      do, giving people some PARTIAL solutions, overcoming
      objections, etc.

      Anything you give away should build the relationship
      with your subscriber, establish your expert status and
      pre-sell people on actually buying your product.

      Otherwise, you're just a free information bureau.

      Dedicated to mutual success,

      Shaun
      Signature

      .

      {{ DiscussionBoard.errors[6337430].message }}
      • Profile picture of the author Deepak Media
        Originally Posted by Shaun OReilly View Post

        As an information marketer, you need to learn how to
        give away information very, very strategically.

        I normally work backwards from the product I want to
        sell and then decide what I can give away and what
        I need to reserve people who buy the product.

        I tend to give away information that helps to PRE-SELL
        people on buying the paid product.

        So, things like educating people on the mistakes they're
        currently making, telling people what they should NOT
        do, giving people some PARTIAL solutions, overcoming
        objections, etc.

        Anything you give away should build the relationship
        with your subscriber, establish your expert status and
        pre-sell people on actually buying your product.

        Otherwise, you're just a free information bureau.

        Dedicated to mutual success,

        Shaun
        Thanks for the input.

        I have been thinking about this a lot and I have come up with the following... Let me know if I am right in my thinking...

        Give away the 'what'. Build curiosity. Provide content that builds hope and possibilities of achieving something. Show case studies. Give away information that can be easily consumed. The free info should build up sparks and excitement. Interviews with successful people in the niche who 'achieved' it.

        Paid product can be in-depth tutorials and how to stuff. Kind of stuff that's not entertaining or exciting but boring. Boring but important. Such information would not be consumed when given away for free. But people will consume it when they pay for it because of the commitment.

        Example: 'How to blog' product. Free content: interviews with successful bloggers. Info on how blogging can be a great marketing tool. Paid product: how to install wordpress... how to set it up all the stuff. Content strategy etc.

        So far so good?
        Signature
        Digital Marketing Author | Speaker | Consultant

        Read my Blog: DigitalDeepak.com

        @ Bangalore, India.
        {{ DiscussionBoard.errors[6337553].message }}
        • Profile picture of the author RichBeck
          Originally Posted by Deepak Media View Post

          Thanks for the input.

          I have been thinking about this a lot and I have come up with the following... Let me know if I am right in my thinking...

          Give away the 'what'. Build curiosity. Provide content that builds hope and possibilities of achieving something. Show case studies. Give away information that can be easily consumed. The free info should build up sparks and excitement. Interviews with successful people in the niche who 'achieved' it.

          Paid product can be in-depth tutorials and how to stuff. Kind of stuff that's not entertaining or exciting but boring. Boring but important. Such information would not be consumed when given away for free. But people will consume it when they pay for it because of the commitment.

          Example: 'How to blog' product. Free content: interviews with successful bloggers. Info on how blogging can be a great marketing tool. Paid product: how to install wordpress... how to set it up all the stuff. Content strategy etc.

          So far so good?
          Deepak,

          That is good...... One expert at this IMHO is Jimmy D Brown......

          As for "building a relationship" with your list, that is great theory... But, many people end up with a list of freebie seekers... Which has no value.... :rolleyes: You are "training" your list to be cheap...

          I'd rather have a list of 200 buyers than 1000 freebie seekers...

          This is the same for online or offline..... You need to show you are knowledgeable and have something of value to offer... Then, get them into your sales funnel....

          If they won't pay $7 for a solid e-book.... They sure as shootin' won't spend $47.... or $97....

          There is nothing wrong with "over delivering" to paying customers... BUT, I have seen too many people "give away the farm" "building relationships"..... As soon as that person started charging even a minimal amount, those "relationships" disappeared...

          I would start off with the free product building interest....

          The paid product tells the basic "How To".... Maybe, it is a $27 "value" for only $7..... This builds a base of fans and buyers....

          Build increasingly more valuable products in the niche at increasing prices..... Pretty much standard fare....

          Whatever you do..... Make sure you charge for the "How To" and beyond.... If not, you'll have a big... and worthless list....

          God Bless,

          Rich
          {{ DiscussionBoard.errors[6341169].message }}
          • Profile picture of the author Ben Armstrong
            Give away your absolute best for free and people will be more likely to buy your product IMO.
            Signature

            {{ DiscussionBoard.errors[6341177].message }}
  • Profile picture of the author seomagik
    Give free a small book or video which will convince the reader that if he buys your product, he will succeed.
    Signature
    NEWBIES ATTENTION!
    Sick of scammy BS IM Courses that don't teach you anything? Here's a 13 Part VIDEO Internet Marketing Course (taught by a SUPER AFFILIATE) FREE, click here to get your 13 videos daily!
    {{ DiscussionBoard.errors[6340550].message }}
  • Profile picture of the author retsced
    Providing you are in this business for the long haul and you realize that your list is the most important part of your business, give them the "comprehensive and quality" product you are creating...for FREE.

    Of course this is only relevant if you can create another product that is better than the free one

    Okay, you may not be willing to go that far, but if you did indeed have another quality product to promote, your subscribers would lap it up in an instant, and there's a very, very good chance they will never forget what you gave them for free.

    The point i'm making is that you want to give away something incredibly valuable to build that initial trust. We all unsubscribe, or don't bother opening most of the emails we get from marketers these days. The ones that over deliver are the ones we trust to give us the most value. This is NOT a sprint. You want your subscribers to buy from you for years to come.

    How important is building trust with your list? How important is that first impression? How important is it to have the most responsive list?

    We have all got really good freebies in our time, but that is simply not good enough anymore. There's one person who gave me an incredibly valuable free gift for my email many moons ago and i have bought every single product he has created since. Now i can't say that about too many others, can I? Can you?

    If your only goal here is to sell that "one" quality product to your list, then that's simply not good enough. You MUST be thinking of the long term value of those subscribers. How many products do you want them to buy from you over the course of your relationship with them.

    Just something to think about. Some people THINK they over deliver with their products, but they simply don't.
    Signature
    Strong Men and Women put themselves in harms way
    for the freedoms weak people give away for safety
    {{ DiscussionBoard.errors[6340637].message }}
  • Profile picture of the author davidsu
    Banned
    Just sell the product. I believe you have poured all of what you have to the product, so just sell it. Don't price yourself too low

    For giveaway, you always could buy other's people PLR and send it to your list.
    {{ DiscussionBoard.errors[6342008].message }}
    • Profile picture of the author Clark Pearson
      I agree with Ben. I have seen this work time and time again.

      Give away your very best thing. Not all your things... and surely not 90%. Just give them the 'what' and the 'why' of your very best thing (and maybe even a hint at the 'how'). Give away the thing that makes you unique... your insider information. Your targets will think "Holy crap, that's brilliant! I can't imagine what other great stuff he/she can teach me."

      People will always pay for the 'how' of brilliant strategies. And now those people know you have a brilliant strategy because you told them what it was and why you do it. They will go crazy wanting to learn how to do it too.

      /Clark
      {{ DiscussionBoard.errors[6369982].message }}
      • Profile picture of the author Steve Lim
        Hi, one of the best product is some challenges you facing in the pass, and give solution on that. solution to the problem, think of what problem you are facing in the pass or present, then give a good solution, tips and guide.
        {{ DiscussionBoard.errors[6370887].message }}
  • Profile picture of the author casablancas
    I disagree completely with most of the advice here.
    Give away your best ideas for free. Don't keep them secret. This is an outdated model. Everyone is offering content for free everywhere. Rather than trying to beat them it's better to join them and provide the best value you possibly can for free. This is what leads to viral marketing and to you generating large amounts of traffic. Build solid relationships first. Once you have set up loads of interest then you can start selling premium, high end products to your best customers. These are the ones who love your content the most and want to develop a deeper relationship with you. They will only exist however If you are prepared to give your best ideas away for free.
    Signature
    www.SmartLifestyleDesign.com

    [...please ONLY click if you want to get rich, get in shape, have the sex life of your dreams and stop being a loser]
    {{ DiscussionBoard.errors[6370906].message }}

Trending Topics