Yay! First post (sorry for lack of links)
I'm starting a new info-product business and I want your opinion on something.
A blog can be a great place to put out information that customers can keep coming back to and it's a great traffic generator and place where fresh content can regularly be put.
Now, my heroes and the people I'm ultimately trying to emulate are "The Truth about Abs" (creator Mike Geary says that his business makes $1million/ month in an interview with Tim Ferriss) and "The Diet Solution Program" and BeachBody, LLC (makers and marketers of P90X fitness program). I don't necessarily want my business to be exactly like theirs but I'd love to get it up to their level in terms of revenues and profits.
When I'm starting out, is it better to start a website that is more like "The Diet Solution Program" and "The Truth about Abs" in terms of that blogging does not seem to be a huge part of their business model?
The way i see it. If you have LOTS of time and LITTLE money, it can make sense to make a blog as main traffic gatherer and go-to place for the community. It seems to me to be a viable beginner's choice. But when you're able to buy TONS of traffic, you want to focus more on the product and selling the product and then getting your customers in on the list to make backend profits.
Do you guys think this is the case or no? What are your opinions?
So if I want to ultimately make my business grow to the proportions of the Truth about Abs/ DSP/ BeachBody, LLC businesses, do you think it would be worthwhile to work hard on making the blog and regularly updating it or would it be better to quickly move into paid traffic?