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I keep seeing it in the WSO sales letters and people asking for it. I don't know why but I've got this idea it means One to One, is this true?
#oto
  • Profile picture of the author John Romaine
    "one time offer"
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    • Profile picture of the author kenatace
      oto stands for one time offer and it engages urgency and scarcity like quick jump on the bandwagon before you miss out on this great offer. Ken Turner
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  • Profile picture of the author Myles Sinclair
    Originally Posted by TimGreen1 View Post

    I keep seeing it in the WSO sales letters and people asking for it. I don't know why but I've got this idea it means One to One, is this true?
    No, it means a "one time offer". You get the opportunity to buy an extra product, but once you leave the page, you won't get another chance.
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    • Profile picture of the author TimGreen1
      Originally Posted by Myles Sinclair View Post

      No, it means a "one time offer". You get the opportunity to buy an extra product, but once you leave the page, you won't get another chance.
      Ahh, I see but why does everyone beg for it in the comments? Wouldn't it just be another annoying up-sell that is massively over hyped like most are these days?
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      • Profile picture of the author Adevictus
        Originally Posted by TimGreen1 View Post

        Ahh, I see but why does everyone beg for it in the comments? Wouldn't it just be another annoying up-sell that is massively over hyped like most are these days?
        That's the beauty of it... People don't even realize what's taking place.
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      • Profile picture of the author Myles Sinclair
        Originally Posted by TimGreen1 View Post

        Ahh, I see but why does everyone beg for it in the comments? Wouldn't it just be another annoying up-sell that is massively over hyped like most are these days?
        I think people are trying to find out if there is a OTO that needs to be puchased in order to make the WSO work more efficiently. I suppose if they are on a budget, they want to find out what the total cost will be upfront.
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  • Profile picture of the author John Romaine
    "Over hyped" LOL

    Ahh yes, the good ol WSO section.

    I never go in there, its a feeding frenzy.
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  • Profile picture of the author KimboJim
    How don't they know? I can see it through the marketing lens, but my logical side tells me, "people really fall for this? That can't be."
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    • Profile picture of the author learric
      Originally Posted by KimboJim View Post

      How don't they know? I can see it through the marketing lens, but my logical side tells me, "people really fall for this? That can't be."
      Sometimes an OTO is actually a good value that adds to the product you just purchased, I know of a few marketers who add them and actually intend for them to be a valuable upgrade of some kind. But many do take advantage of the person who already has their credit card out by not really offering anything of extra value, just making the OTO sound like you can't live without it. The problem is that it's hard to tell the difference until after you buy.
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  • Profile picture of the author shadowarrior
    OTO stands for One Time Offer.
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  • Profile picture of the author Patrick Batty
    I have no problem with One Time Offers.

    Usually WSO Base Products are very cheap compared to the value they offer.

    But sometimes there's additional functionality that only SOME people will want.

    So rather than build it in to the product and price for everybody, they add it as a One TIme Offer, and those that want it, can buy it, and those that don't want it, don't have to.

    Now if the Sales Letter for the Original Product includes a bunch of benefits or features that are only obtained by purchasing a One Time Offer.. then I would think that is misleading.. but usually, from what I've seen, that's not the case.
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    • Profile picture of the author MissTerraK
      OTO is supposed to mean One Time Offer, however some have mistaken it to mean On-again-off-again Time Offer. :rolleyes:

      Terra
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  • Profile picture of the author club20coaching
    OTO can be used to cause someone to have a sense of urgency.. great way to get action on a sale.. hope that helped..
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