What would you advertise in PEOPLE?

12 replies
So, I was at the hairdresser, and flipping through PEOPLE magazine. I noticed that a skyscraper advert costs around $200.

Circulation goes through to 1 647 000 people a week.

What would you advertise and do you think it would be a good thing to try? I've done newspaper classifieds with a lot of success - so I'm just wondering if anyone has any experience doing CPA/Product sales through a gossip magazine like People!

Thanks a bunch
#advertise #people
  • Profile picture of the author Daniel Evans
    Are you sure it's $200?

    You don't usually get exposure to 1.5m in the form of a skyscraper ad for that price.

    If that's the deal I'd hazard a guess that it's a great bargain!
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  • Profile picture of the author BudaBrit
    Yeah, that's incredible! For a local paper near to my family, it's £350 - or $530+ - for a circulation in the tens of thousands! Are you sure you didn't miss off a zero?
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  • Profile picture of the author Ettienne
    For $200 I'd advertise in People every week! (especially if you sell something women like)
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  • Profile picture of the author JimDucharme
    If that's their ad price then I'm going to see how much it would cost me to get on their "beautiful people" list. Then I'm calling up Beyonce and asking her to audition with me for "Dancing with the Stars."

    Things are looking up!

    Regards,
    jim
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    • Profile picture of the author YourProfessional
      Originally Posted by JimDucharme View Post

      If that's their ad price then I'm going to see how much it would cost me to get on their "beautiful people" list. Then I'm calling up Beyonce and asking her to audition with me for "Dancing with the Stars."

      Things are looking up!

      Regards,
      jim
      I'm going to resist the urge to be sarcastic in return, and rather, go walk to my nearest cafe to buy the People magazine. I'll come back once I scan the images.
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      • Profile picture of the author JimDucharme
        Originally Posted by YourProfessional View Post

        I'm going to resist the urge to be sarcastic in return, and rather, go walk to my nearest cafe to buy the People magazine. I'll come back once I scan the images.
        Hold on there YP! Don't confuse my sense of humour (such as it is) with me being sarcastic at your expense. It's Friday and I'm feeling giddy...that's all .

        Regards,
        jim
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        • Profile picture of the author YourProfessional
          Originally Posted by JimDucharme View Post

          Hold on there YP! Don't confuse my sense of humour (such as it is) with me being sarcastic at your expense. It's Friday and I'm feeling giddy...that's all .

          Regards,
          jim
          Haha, no worries, as a fellow sarcasm enthusiast - I know how hard it is to resist
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          • Profile picture of the author Elle Holder
            Hmm, I doubt the magazine they are referencing is actually People magazine. If it were, why wouldn't they use the actual People font/logo in that ad?

            I'm guessing it's some other mag that has 1.6 million people reading it. Fairly clever ruse, if so, since people see what they want to see! :rolleyes:
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  • Profile picture of the author rosetrees
    I think you must have misunderstood something. Maybe you saw advertising rates for some other publication. These are the People mag rates
    http://www.people.com/people/static/...f/ratecard.pdf
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  • Profile picture of the author Vivek_Sharma
    $200 for Skyscraper, I am sure you have misunderstood the pricing, it is impossible for such a large circulation
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  • Profile picture of the author YourProfessional




    Skyscrapers are 120x 600 - no?

    These ads are half a page long. And it's usually next to a gossip section with four ads next to each other. There are three or four in the classifieds section.

    They also have quarter page ads for $350.

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  • Profile picture of the author YourProfessional
    P.S. I'm based in South Africa - not the USA.
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