Bombard Email list or Take it slow

13 years ago

Uh... Doesn't common sense automatically suggest you should build trust? Seriously... Put yourself in your prospect's shoes. If you were bombarded by a virtual nobody from day 1, would you even stay on the list?

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fenixpro

13 years ago

Yes, of course you want to build a relationship, but that doesn't necessarily preclude you mailing daily. You need to brand your self or the list to the list subs such that they associate you with something they need and like. While doing this with original quality content, it is possible to mail daily or at least, frequently with more quality content that has some offers embedded. Provide value, period. Especially in IM.

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mosthost

13 years ago

I don't know about you but I love BOMBARDMENT! Go that route

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NicoleBeckett

13 years ago

If you sent me an email every day with solid information that I could actually get something out of (even with the occasional sales pitch thrown in there), then yes, I'd think you were great. However, if all of your emails were just trying to sell me something, without offering me anything of value (whether they come every day, every week, or every month), I'd be off your list in a heartbeat.

The goal is to show your subscribers that you really know your stuff and that you're really looking out for their best interest. Over time, they'll trust you. And if they trust you, they'll be much more inclined to buy what you're selling simply because you've given it a thumbs up.

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Masterminding

13 years ago

Originally Posted by NicoleBeckett

If you sent me an email every day with solid information that I could actually get something out of (even with the occasional sales pitch thrown in there), then yes, I'd think you were great. However, if all of your emails were just trying to sell me something, without offering me anything of value (whether they come every day, every week, or every month), I'd be off your list in a heartbeat.

The goal is to show your subscribers that you really know your stuff and that you're really looking out for their best interest. Over time, they'll trust you. And if they trust you, they'll be much more inclined to buy what you're selling simply because you've given it a thumbs up.

Agreed.

It's not bombarding if you offer value, yes, even with affiliate links in there.

It's also about creating a habit for your list: if they're used to getting an email a week and all of a sudden get two emails a day, then all kinds of spam alerts start to go off in their minds.

In short: it's part value... and part Pavlov (training your list to accept/not accept certain things) haha.

Tip: why don't you test it? You can see open rates and clickthrough rates, right? Start with an email every 2 days... do it for 2 weeks and calculate the average open rate, clickthrough rate AND the absolute number of opens and clicks. Then try one mail a day for 2 weeks, then try 1 mail a week for 4 weeks.

Either the rates or the absolute numbers (or both) will show you what gets the best response. Quite often, though, a good email subject makes all the difference...

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TimGreen1

13 years ago

For Warrior on here who are experienced in IM you and I would know when someone is just bombarding us to make a profit. But I will be getting un-targeted traffic from non IM customers and I will be advertising 'How to make money online' products

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tpw

13 years ago

You have always got to be building trust, but you also need to train your list as to what they should expect from you -- then deliver.

If in the future you will want to bombard them, then do it early and do it often.

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Shaun OReilly

13 years ago

Originally Posted by TimGreen1

Which is more effective? To send out one Email per day with an affiliate link to a newly acquired list you have no relationship with or take it slow and offer them a product once then try and build their trust?

Run a split-test of each option and you'll find out which
is the most effective for you and your list.

Your first approach will likely generate more sales in the
short-term.

However, which approach is more effective for you in
the long-term depends upon your e-mail marketing
skills.

Dedicated to mutual success,

Shaun

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myob 13 years ago

I have never had a problem emailing to my lists immediately and on a daily basis with strong but highly relevant product promotions.

These daily email promotions always include compelling value with niche-specific articles, tips, free resources, a few jokes, etc.

Consistently providing quality products and quick resolution of unsatisfactory experiences can be just as effective in building relationships as the so-called "nurturing trust first" model.
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E. Brian Rose

13 years ago

Providing value doesn't have to be mailing out some free gift or something like that. In fact, many folks agree that sending freebies results in an extraordinary number of unsubscribes. You can send an ad and still provide value in the email.

Just telling somebody about a new product and pasting an affiliate link provides no value. On the other hand, you can provide great value by giving a detailed summary of the product, why it would be a good fit for them, who it is not for, etc.

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Masterminding

13 years ago

Originally Posted by E. Brian Rose

Providing value doesn't have to be mailing out some free gift or something like that. In fact, many folks agree that sending freebies results in an extraordinary number of unsubscribes. You can send an ad and still provide value in the email.

Just telling somebody about a new product and pasting an affiliate link provides no value. On the other hand, you can provide great value by giving a detailed summary of the product, why it would be a good fit for them, who it is not for, etc.

Hate to say it, but if freebies lead to unsubscribes then they're not valuable enough... or there are too many in a row so people can't keep up.

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E. Brian Rose 13 years ago

Originally Posted by Masterminding

Hate to say it, but if freebies lead to unsubscribes then they're not valuable enough... or there are too many in a row so people can't keep up.

I've been pretty thorough in my data regarding this topic. My personal experience has shown that my unsubscribe rates are much higher when I send out freebies. I can assure you that the freebies are of value, too. In fact, I once segmented my list to test it out. One segment got the product for free. The other segment had to pay $27 for it. I had over 30 unsubscribes from the free segment. The paid segment had 2 unsubscribes and bought over 100 copies. I'll take the results of the later any day of the week.

Your results might be different. Those are mine.
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Bombard Email list or Take it slow

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