Someone Who Opens Emails But Doesn't Click

by mosthost 10 replies
Let's say you have subscribers that have opened every email you've sent them for months, but they never click on anything.

What does this tell us? I'd love to hear your feedback!
#main internet marketing discussion forum #click #emails #opens
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  • Profile picture of the author travlinguy
    You haven't piqued their interest enough.
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  • Profile picture of the author Shaun OReilly
    Originally Posted by mosthost View Post

    Let's say you have subscribers that have opened every email you've sent them for months, but they never click on anything.

    What does this tell us? I'd love to hear your feedback!
    If they've opened the e-mails but your tracking shows
    that they've not clicked on anything...

    They're not sufficiently interested in what you're sending
    them to even click through.

    Or, if you're including the destination URL in the anchor
    text, they could be copy and pasting that links so they're
    not tracked.

    This is all assuming your link tracking is working correctly
    of course.

    Dedicated to mutual success,

    Shaun
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    .

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  • Profile picture of the author Ewan Lumsden
    Banned
    They're obviously not interested in what your sending them. You may have a misleading title to the email, and what they expected was not there. Lot's of possible reasons.
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    • Profile picture of the author GMD
      Banned
      My experience has been that getting your potentials to open the email is half the battle.

      If you're getting folks to open your emails then that's a good thing -- it means THEY ARE interested. They wouldn't open the email if they weren't.

      It's obvious that your losing them because of the content/format/setup/offering in your email.

      That's where you need work. Perhaps it's what others are saying: your subject line is deceptive, the product(s) that you're offering is consistently NOT a good fit with your potential customer(s).

      Why not just bite the bullet and ASK your subscribers what's on their mind? What kind of items would interest them. More often than not, people are flattered to have the chance to offer their opinions. Perhaps from the data gleamed from such a survey you can get higher conversions.
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  • Profile picture of the author fenixpro
    Hi Op,

    Depending on what your list is like and what your relationship is to them, it generally says that the email copy isn't leading them to click.

    With solo ads and swaps it's commonly talked about that you aren't writing the swipe to inform or qualify the potential buyer or sub, but to get them to click on the link. So the entire swipe is generalized to the point that you don't weed out people buy saying too much about what they'll see when they click. That's why we all see headlines and copy like " $1,254 in one week!" or "make money to fire your boss" or whatever. They aren't telling you that it's in offine or online or with CPA or SEO or whatever.
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    You Are Not Your Thoughts
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  • Profile picture of the author mosthost
    They were interested enough to open. So that should mean the subject line was good enough. But the email content wasn't compelling enough to get them to click.

    Still, I'm surprised they don't hit 'Unsubscribe' after a certain number of times. That's why I'm not sure if I should keep repeating the basic message or send an entirely different offer.

    Thanks for the feedback everyone
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  • Profile picture of the author fisomt
    I think the attention thing is right, I try not to read any emails when working on my business, cause before you know it you've spend a hour reading emails, nowadays the only ones I read are from the ones I am expecting or the ones that really get my attention,( I just have to open it).
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    • Profile picture of the author WinstonTian
      There are a ton of people who use "email readers" so
      that might be the problem. For example, the email
      might be automatically opened on an iphone or
      blackberry. Those smart phones configured.

      That might be a small minority - but yeah, another
      possibility is that you're hard-selling and not writing
      good enough copy in your email.

      You're not giving value and you're giving off the vibe
      that: Hey, I'm here to sell you something. It's a
      good product, you should buy it.

      And that pushes people away.

      Winston Tian
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      Cheers,
      Winston
      The Beginner's Doctor

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  • Profile picture of the author peewhy
    Try a test email with an abolutely unresistable time limited offer that expired when they opened it!
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    Marketing & Promoting Websites Since 1994 www.wsoWhich.com for open and honest WSO reviews
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  • Profile picture of the author Jamie Hudson
    It tells you that they're not interested in what you're talking about, you're selling too much or you're not making it easy enough for them.

    You want to make email copy super super easy for your subscribers. You want to build curiosity in the subject line, enough to make them open the email. But at the same time you want it to kind of reveal what's in the email - like a teaser.

    THE BIGGEST THING: NUMBER OF LINKS

    Generally the more links you add, the more clicks you will get. I always tell a short story at the beginning of an email. Then use some emotional triggers to keep your subscribers reading, then talk about how whatever you're selling is going to solve their problems and LINK...

    Here's an email I sent out the other week that got an 80% click through rate out of the people who read it:

    Post Penguin Domination
    Hey {!firstname_fix} , it's been a little over a week since I last sent out an email.
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    If you've been on this list for long, you should know that I RARELY promote anything. And by rarely I mean a few times a year. So you should know that when I tell you to do, think or buy something; you should.

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    SEE....

    Lots of triggers, hypnotic words, a story and I actually say this is a NO BS promo... You can't over do curiosity building i.e. curiosity builder in the subject, curiosity builder in the email and then "find out what this top secret ever so secret "thing" is by clicking here".

    Emails should pre-sell - and build a little curiosity. I used like 6 links in that email, 6 links has been the magic number for me.
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