Can involvement devices increase your conversions?

5 replies
Do you think including involvement devices like providing a text box for an answer to a question or using a simple poll to engage a visitor can help increase list sign ups? I was thinking of trying it on a sqeeze page or just above my contextual sign up form.
#conversions #devices #increase #involvement
  • Profile picture of the author Tina Golden
    I don't know about on your squeeze page, but I do know that the more you can get a reader involved with your site, the more invested they will feel. That certainly won't hurt conversions.
    Signature
    Discover how to have fabulous, engaging content with
    Fast & Easy Content Creation
    ***Especially if you don't have enough time, money, or just plain HATE writing***
    {{ DiscussionBoard.errors[6354503].message }}
    • Profile picture of the author matt78
      I'm not sure about putting a poll or survey on squeeze page to increase sign up, but it's a good idea to use them for your subscribers who had signed up. The key to email marketing is your relationship with your subscribers. Having a survey/poll, ask them what they need/their problem, being helpful and provides value will definitely increase your conversions.
      Signature

      {{ DiscussionBoard.errors[6355186].message }}
  • Profile picture of the author Levintry
    This is not a bad idea at all. I know if I had already been involved in something prior on your page like a poll, I would be more willing take my hand out from underneath my chin a second time to signup for your list. If your list has worthwhile content, I would bet it would increase your sign ups by at least a bit.
    {{ DiscussionBoard.errors[6355193].message }}
    • Originally Posted by Levintry View Post

      This is not a bad idea at all. I know if I had already been involved in something prior on your page like a poll, I would be more willing take my hand out from underneath my chin a second time to signup for your list. If your list has worthwhile content, I would bet it would increase your sign ups by at least a bit.
      Very good point. This is what I was thinking as well. I read about involvment devices helping the user to take action, but have not heard of anyone applying it to a squeeze page.
      {{ DiscussionBoard.errors[6359467].message }}
      • Good question - it was stated in "web copy that sells" that this a great idea as it helps the reader focus on your message and avoid distractions. I have just set up another wordpress page and I am looking for a plugin that allows me to do this, does anyone know of any plugins that will help me?
        {{ DiscussionBoard.errors[8767592].message }}

Trending Topics