Good Amazon conversion??

by 13 replies
15
What's a good conversion % for Amazon, when you get customer to Amazon web site?

Looking for larger sample sizes..
#main internet marketing discussion forum #amazon #conversion #good
  • A few years ago when we could market amazon products through Youtube I was getting about 12% conversion rate though that was through very targeted video creation. From my websites I used to only get about 5%.

    Not been promoting Amazon for a few years now though...
  • For me, it is converting just 3%!
  • Typical conversions generally run 3% - 5%. Some do much better. Others worse. A lot depends on the product you are promoting.
  • I'm around 5% conversion but I'ved learned to be pin point accurate with targeting but it never ceases to surprise me when I earn commissions from strays, far removed from the niche ..... a contradiction in terms to my pin point targeting!

    A few weeks ago I was promoting Mother's Day gifts and earned commissions from male products, so the bloke is looking for gift ideas for mothers day and treats himself en route!
  • Hey guys,

    Just so I know, what is your definition of conversions? Is it:

    - sales/click throughs
    - sales/visits to your site
    - sales/page views on your site

    Thanks.

    Jodie
    • [2] replies

    • Hey its sales/Click throughs

      -Brandon
      • [ 1 ] Thanks

    • Conversions stands for sales/number of visitors.
      A normal Amazon conversion rate is between 2% and 5 %

  • I dont know what is "good" but 3 - 5 % is the average for me
  • My definition is Sales/Cts
  • Wouldn't sales/traffic be a better indicator of conversion?
  • Thanks everyone...I was thinking Sales/Amazon Clicks, so we are on the right page.
    and that is definitely part of the equation....
  • My is 4% but varies depending on the item. The good thing about Amazon is that through your links people end up buying anything.
    • [1] reply
    • My conversion rate for last month was 'Conversion 13.04%'... However I doubt it will remain as high as that, I have no clue as only been on it for a few months now, but I would expect 5% or so maybe.

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