Flippa Sites With No Income But They Have Traffic

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I was wondering if any site flippers out there have an idea about sites that have no income but they have traffic coming to them. I notice that most of the sellers don't reveal their traffic source or will only reveal it to the winner. Sites with traffic sell for a little more than sites with no traffic. Do you think these sites are all in the search engines getting free traffic? or do you think people are sending cheap traffic to the sites so they can earn more, like PPV/CPV traffic?

I'll bet that they are sending cheap paid traffic to the site to earn more.. what do you think?

I see people either use google analytics or statcounter to list their traffic. Do those stats reveal the traffic source or no? I guess statcounter doesn't but not sure about google.

Is that the way to go about it? send cheap traffic to your site to earn a little more?

Just wondering.
#flippa #income #sites #traffic
  • Profile picture of the author Benjamin Ehinger
    You could easily check and find out by figuring out what keywords they target and doing a google search.

    Benjamin
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  • Profile picture of the author sbucciarel
    Banned
    I would never buy a site that didn't show proof and source of traffic. Already got burned once on Flippa from someone who bought crap traffic to inflate traffic stats. I want to see the referring urls or it's no deal.
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    • Profile picture of the author mikeyman120
      Originally Posted by sbucciarel View Post

      I would never buy a site that didn't show proof and source of traffic.
      Would you buy a site that showed proof the traffic is paid but not earning yet? or no!
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      • Profile picture of the author jaggyjay
        Hey Milkeyman,

        Money over time gives you the whole financial picture. Traffic over time gives you the whole traffic picture as well. Learned that from Ed Dale

        You should always ask for proof - going as far as possible - before buying a web site. If the site's legit - they'll show you. Also, a site that gets free traffic is worth more than a site that gets traffic from paid sources as paid traffic is an expense that can offset profits.

        I'd pass on a site that gets tons of paid traffic, but isn't earning yet. The whole goal of paying for traffic is to generate paying customers (or leads that will eventually turn into customers). If it's not earning in spite of all the traffic - then something can be seriously wrong with their sales funnels.

        The next time you're considering a site to buy, ask for proof of earnings and proof of traffic going as far back as possible. If the owner balks, then something may be amiss. You can just move on to your next target

        - Jay

        QUOTE=mikeyman120;6359233]Would you buy a site that showed proof the traffic is paid but not earning yet? or no![/QUOTE]
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      • Profile picture of the author DylanC
        Originally Posted by mikeyman120 View Post

        Would you buy a site that showed proof the traffic is paid but not earning yet? or no!
        I don't think there is any reason why you would want to buy a site like that. The truth is that anybody can buy traffic easily. So, by showing there is traffic but paid, you should be a little apprehensive about the seller's purpose.

        The best is to look for sites that have organic traffic, meaning traffic that comes naturally from the search engines. Other sources such as social media may also be acceptable.

        Also, you can ask the seller to register you as an observer under his or her Analytics account. This way, you can know for sure where the traffic is coming from.
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      • Profile picture of the author sbucciarel
        Banned
        Originally Posted by mikeyman120 View Post

        Would you buy a site that showed proof the traffic is paid but not earning yet? or no!
        No ... not really. It would be an expense rather than revenue and I don't like paying for traffic. There are few paid sources I trust. Adwords, Media Buys, etc. are fine but there are a lot of dubious paid traffic sources out there.

        After a couple of brief experiments with Adwords and owing Google my first born child as a result, I stick with organic traffic.
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        • Profile picture of the author condra
          I actually have a site that gets 3500 monthly organic, and I was thinking of selling it because I've not had much luck monetizing it.

          I imagine there could be a few people in a similar situation, and for someone with a knack for converting visitors, there must be bargains to be had.

          As you point out, traffic doesn't add to the price much. I guess it's a matter of finding the sites with genuine organic traffic stats.
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        • Profile picture of the author fedor50
          Originally Posted by sbucciarel View Post

          No ... not really. It would be an expense rather than revenue and I don't like paying for traffic. There are few paid sources I trust. Adwords, Media Buys, etc. are fine but there are a lot of dubious paid traffic sources out there.

          After a couple of brief experiments with Adwords and owing Google my first born child as a result, I stick with organic traffic.
          I have to agree with this. I think it's better long term to focus on SEO and get organic traffic.
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  • Profile picture of the author fedor50
    Originally Posted by mikeyman120 View Post

    I was wondering if any site flippers out there have an idea about sites that have no income but they have traffic coming to them. I notice that most of the sellers don't reveal their traffic source or will only reveal it to the winner. Sites with traffic sell for a little more than sites with no traffic. Do you think these sites are all in the search engines getting free traffic? or do you think people are sending cheap traffic to the sites so they can earn more, like PPV/CPV traffic?

    I'll bet that they are sending cheap paid traffic to the site to earn more.. what do you think?

    I see people either use google analytics or statcounter to list their traffic. Do those stats reveal the traffic source or no? I guess statcounter doesn't but not sure about google.

    Is that the way to go about it? send cheap traffic to your site to earn a little more?

    Just wondering.
    I would never trust any thing like that. Always do your due diligence when it comes to making big money transactions online.
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  • Profile picture of the author Prideoflion
    I think if you were trying to convert your traffic into concrete sales, this would be the worst way to go. Qualified leads from concrete keywords that pertain to your niche are one of the primary ways to get traffic to your site. It may cost a little bit more over the long run, and sometimes even over the short term, but it's more than worth it. (just from the list building alone)

    Just imagine if you were to find an awesome high-traffic cheap keyword that had nothing to do with your niche whatsoever.. If you are paying something like one cent per visitor, good for you and I support you in your endeavor, but if you're trying to make that miscellaneous traffic into concrete sales... You'll have to buy a whole lot of traffic.
    It's not impossible and that's not what I'm trying to say, I just know that many people feel kind of the betrayed when they are funneled onto a site in which they don't have an interest and never intended to go to. it takes a special kind of marketer to convert this kind of traffic.

    Now to sum-up my long and semi-incoherent rant, if you're interested in making your site look good by purchasing miscellaneous traffic go for it. I know that's the primary reason that site flippers buy such traffic. If you're interested in converting that traffic into sales, focus only on keywords and traffic pertaining to your niche or a niche with an overlap.

    Oh and answer your other question, no I wouldn't buy a site that had traffic that was paid for but wasn't earning anything because I'm interested in purchasing assets that have already created income. buying such a site means your pretty much buying a business model, not a successful market proven website.
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  • Profile picture of the author Nickels
    I have a question. If a site is getting around 10k-12k visitors a month (all organic and social traffic w/ about 40% of it being repeat traffic) will it sell well even if its not making much?
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    • Profile picture of the author sbucciarel
      Banned
      Originally Posted by Nickels View Post

      I have a question. If a site is getting around 10k-12k visitors a month (all organic and social traffic w/ about 40% of it being repeat traffic) will it sell well even if its not making much?
      That's a amount of traffic and it's not paid, so it's a great selling point. Will it get as much as a site making money? Probably not, but traffic like that is definitely going to get a higher price than your average start-up.
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