The Red Pill or the Blue Pill?

9 replies
Is it safe to say that for sales pages that a Red headline converts better than a Blue headline? Or is there an argument for blue?

Would love your opinions or possibly any research you have heard / done about it?
#blue #pill #red
  • Profile picture of the author Always-A-Warrior
    Red Headline and Green Pill
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  • Profile picture of the author Elluminati
    Personally, neither. I like to see uniqueness.
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  • Profile picture of the author JimWaller
    Your best bet is to do a split test and see which works best for your site and niche. What works in one niche doesn't necessarily work in another.

    Are you in the Orlando area? Join our mastermind group

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  • Profile picture of the author elzafonv
    try to test everything. instead of asking (yourself or others), when u have traffic to test it, split test 2 versions and see which one convert better. u can test so many things and make better money. test your landing page. test the offer. good luck.

    and in the end the love you take is equal to the love you make.

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  • Profile picture of the author GMT
    Red stands out more, so i'd go with that, but as elzafonv and others said it's important to split test. It's amazing how the smallest tweaks can make a world of difference sometimes.
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  • Profile picture of the author peewhy
    We often relate the colour red to the 'STOP' sign or danger....avoid !!.
    Blue on the other hand is clear blue sky and sea. Happy days.
    Red = anger. Blue Calm.

    Does this theory mean anything, to how well your headlines are performing.?

    I did a test on adwords colours; we know traditionally a link is blue so using the blue colour for links inside my ads has the effect that people are more likely to click it....that's my theory!
    Test it yourself.
    The result is surprising.
    I wrapped the ad code inside a small piece of JavaScript, which would serve an ad with blue links every second time. So 50% of the time it showed an ad with links of the same colour that I've used for headlines on my site.
    Guess which colour outperformed the other?
    The blue links, or the links with the same colour as your headlines?
    Actually they performed equally well, but the strange thing is by switching between the two options, I got more clicks, than when I used either blue or the headline colour.
    My suggestion is not to get hung up in the colour of the tesxt but the quality of the text because whether you have pink, blue, orange or fluorescent text, if that headline doesn't attract then it all means nothing.

    That's my bit but I hope it helps with your debate
    Marketing & Promoting Websites Since 1994 for open and honest WSO reviews
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  • Profile picture of the author Andy Fletcher
    You absolutely have to split test stuff like this for yourself. What works for one person just isn't going to work for you because you have different traffic, a different sales page and a different product to sell.
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  • Profile picture of the author loi77
    I agree with others, split testing is the key to find the winner.

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  • Profile picture of the author automaton
    A/B split testing is a better solution then asking for personal opinions, some people have different preferences then others.
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