Red Headline and Green Pill

Personally, neither. I like to see uniqueness.

Your best bet is to do a split test and see which works best for your site and niche. What works in one niche doesn't necessarily work in another.

Jim

try to test everything. instead of asking (yourself or others), when u have traffic to test it, split test 2 versions and see which one convert better. u can test so many things and make better money. test your landing page. test the offer. good luck.

Red stands out more, so i'd go with that, but as elzafonv and others said it's important to split test. It's amazing how the smallest tweaks can make a world of difference sometimes.

We often relate the colour red to the 'STOP' sign or danger....avoid !!.
Blue on the other hand is clear blue sky and sea. Happy days.
Red = anger. Blue Calm.

Does this theory mean anything, to how well your headlines are performing.?

I did a test on adwords colours; we know traditionally a link is blue so using the blue colour for links inside my ads has the effect that people are more likely to click it....that's my theory!
Test it yourself.
The result is surprising.
I wrapped the ad code inside a small piece of JavaScript, which would serve an ad with blue links every second time. So 50% of the time it showed an ad with links of the same colour that I've used for headlines on my site.
Guess which colour outperformed the other?
The blue links, or the links with the same colour as your headlines?
Actually they performed equally well, but the strange thing is by switching between the two options, I got more clicks, than when I used either blue or the headline colour.
My suggestion is not to get hung up in the colour of the tesxt but the quality of the text because whether you have pink, blue, orange or fluorescent text, if that headline doesn't attract then it all means nothing.

That's my bit but I hope it helps with your debate

You absolutely have to split test stuff like this for yourself. What works for one person just isn't going to work for you because you have different traffic, a different sales page and a different product to sell.

I agree with others, split testing is the key to find the winner.

A/B split testing is a better solution then asking for personal opinions, some people have different preferences then others.