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I realize this kind of email title have higher open rate

by Steve Lim
24 replies
Hey Guys,

I realize this kind of email subject title will have higher open rate:

1. Short and simple
2. Don't uppercase every single words
3. Don't capitalize each words
4. Don't use spam words like Free, Guarantee, Save $ and so on
5. Curiosity title always work well, but don't over hype
6. Questions or messages that require a respond
7. Have the right mindset like email to you buddy or recommand something good to your friends.

Do you have any add on? Or is these good enough?

Thank you!
#email #higher #kind #open #rate #realize #title
  • Profile picture of the author eternalwarrior
    Nice share, Steve.
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  • Profile picture of the author WPBounce
    Curiosity is the biggest one.
    Your subject is your headline. And if you can't attract a reader with a title - your copy is useless.

    One of the winners for me was the subject that begins with "Get.."
    ie. straight to the point, here's what you get.
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  • Profile picture of the author mervyngoh
    hi steve,

    thanks for the awesome share and glad to learn something new today.
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  • Profile picture of the author adamgoldman47
    I'd add EMOTIONAL triggers and speaking the language of target audience
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  • Profile picture of the author Mike Hill
    Ensure your subject line is on point with your message. For example, we get emails all the time with the subject line:

    Item #1- Notification of Payment Received

    DO NOT use deceptive subject lines unless you want a ton of unsubscribes.
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  • Profile picture of the author WinstonTian
    lol I crack up whenever I see all of those
    deceptive marketing. These people have no
    clue on what it means to pre-sell.

    Clueless.

    You have some good guidelines there. The
    main thing is to either "ebb into the flow"
    or to Pattern-Interrupt them.

    For example, you could sound conversational
    and blend in like a personal friend.

    Or, you could be just shocking... Out of
    the world. Just bizarre, unpredictable and
    newsy. Almost impossible not to click.

    Winston Tian
    Signature

    Cheers,
    Winston
    The Beginner's Doctor

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  • Profile picture of the author peewhy
    The ones that I don't even open are ***URGENT RESPONSE REQUIRED***
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    Marketing & Promoting Websites Since 1994 www.wsoWhich.com for open and honest WSO reviews
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  • Profile picture of the author Naveen K
    Nice share Steve! I always get very high open rate while using questions in subjects.
    But at times things which work for one type of list doesn't work the same for another niche list.
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  • Profile picture of the author Jamie Hudson
    Emotional triggers work best coupled with being secretive i.e. hiding what you're selling/giving away to build curiosity.

    What has always worked best for me is being upfront too i.e. "Free Traffic Generation WP Plugin (Hurry up & download)"

    As apposed to "Two Crazy Scientist Turned Marketers Discovered This Weird Traffic Generation Loophole"

    Different stuff works for different lists.
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  • Profile picture of the author Yulia from DNP
    Thanks you for sharing this information,.
    May i ask , did you make a research yourself?Did you monetize every clause of the list or what was the process?
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    Yulia borova
    Affiliate Manager | CPA Affiliates Network.
    $50 Signup Bonus – Faster approval for Warrior forum members
    Email: Yulia@DirectNetPartners.com

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    • Profile picture of the author Steve Lim
      Originally Posted by Yulia from DNP View Post

      Thanks you for sharing this information,.
      May i ask , did you make a research yourself?Did you monetize every clause of the list or what was the process?
      Yes, I do some research and get some feedback from others internet marketers,and at the same time also keep tracking the open rate with different subject title.
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  • Profile picture of the author fated82
    I agree that curiosity is an important factor when crafting your headlines. I also think that 'FREE' is a powerful word if you use it right.
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  • Profile picture of the author Michael Meaney
    I agree, short and snappy subjects work really well.

    Actually, the biggest CTR I get is from emails is also by duplicating the subject line inside the body as a clickable link.

    For example:

    Hey guys,

    You might find this interesting:
    Subject Title as Link

    See you soon,
    Mick

    ---------

    When the subject title includes a reason why it's improved my open rates and click through rate.

    My reasoning on why short emails work well is because if a subject title is strong enough for them to open the email it must be strong enough to make them click a link with the same title.

    On the surface this might result in lower conversion rates if you're sending them to a sales page because there's no pre-sell involved but (in my experience) it's offset by a higher CTR, so a higher number of sales overall.
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  • Profile picture of the author imkaren
    I tried to use "What the #$%@#" as subject line. But to my surprise is the open rate is very very low...
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    • Profile picture of the author Steve Lim
      Originally Posted by imkaren View Post

      I tried to use "What the #$%@#" as subject line. But to my surprise is the open rate is very very low...

      Hmm, never try this, but definitely will avoid these..
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  • Profile picture of the author gax13
    Banned
    "Short and simple" is the foundation upon which to build all other.
    Personally, I hate novels mail!
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  • Profile picture of the author LukePeerFly
    I've found that adding an arrow to my subject lines help. Something like this:
    Exclusive POF Case Study <- Must Read
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    ^ My Blog

    Are you an affiliate that runs PPV advertising? You need my PPV target scraper!
    Have a Facebook Page? FPTraffic, manages over 1,000,000,000 (BILLION) Likes! Check it out :)
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    • Profile picture of the author Steve Lim
      Hey Guys, thank for your sharing!

      Why not we share about what is your best email subject title and what is the worst one..

      So everyone can learn from each others and avoid those bad email title.

      Cheers!
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  • Profile picture of the author williamk
    Banned
    Good list. You should also use some perusasion psychology and curiousity in the list. They help a lot and are proven copywriting techniques. They have a really nice open rate when you use them too.
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  • Profile picture of the author xxxJamesxxx
    Here's a complete dumb one I did that got really good open rates...

    Linky winky stinky pinky

    James Scholes
    Signature

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  • Profile picture of the author hazyl lee
    Hey, if you are able to build relationship with your subscribers, no matter what kind of email you sent, they will definitely open your email.

    Just like if your family members / friends send you an email (no matter how late is it, or how good is the title is) definitely you will open it right?

    That's how it works. SO START BUILDING RELATIONSHIP WITH THEM
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  • Profile picture of the author MailVictor
    Speaking from my personal experience, I think the title that presents information that meet their needs works well.
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  • Profile picture of the author ThereIsAlwaysHOPE
    Great Share, I like to use "myself" in my headline sharing stuff from experience.

    Example - My best outsourcing tips that you can use.
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