Finding Your USP?
I think I'm suffering a case of not being able to see the forest with all the trees in the way. I've been in an industry for 22 years, and I can't seem to find a USP to market it online.
It's largely considered a commodity product, so people commonly just look for the cheapest price. Shipping can be expensive, so the bulk of the customer base would be local. But, we have to compete against online providers, who deal in such bulk quantities that they can discount or absorb the shipping cost to the point where shipping is not an issue. But, for us, that's not feasible.
I'm just curious whether there is any kind of site or checklist or something that can help you put things down and weigh them and maybe develop your USP from that?
"Without data or facts, you are just another person with an opinion"
You might not like what I say - but I believe it.
Build it, make money, then build some more
Some old school smarts would help - and here's to Rob Toth for his help. Bloody good stuff, even the freebies!