Make a living selling solo ads?

by ttdub
35 replies
I'm thinking about selling solo ads when I have my list built enough and was curious if anyone does it full time. Is it easy to get enough buyers? Thanks for any answers.
#ads #living #make #selling #solo
  • Profile picture of the author DustonMcGroarty
    IMO, you'd be better off mailing your own offers unless you can work these solo ads into a newsletter type format where you're hitting your list with valuable content frequently and a solo ad every now and then.
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    • Profile picture of the author Lightlysalted
      Originally Posted by DustonMcGroarty View Post

      IMO, you'd be better off mailing your own offers unless you can work these solo ads into a newsletter type format where you're hitting your list with valuable content frequently and a solo ad every now and then.
      Really good advice, this is exactly what I did, selling directly always means high profit levels IMO.
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  • Profile picture of the author ryanmilligan
    Banned
    I've got to agree with Duston, here.

    But, you can make a living off selling solo ads if you have a decent list. For example, if you can guarantee 500 clicks - high quality clicks - people will pay anywhere from $150-$300, I would say.

    Do 5 a week at $300, that's $1500 a week - which is pretty good. Although, after 3 or 4 months, the list will definetly become less responsive.

    If I was you, I wouldn't do it with your buyers list - in the long run you can make more money/ help them way more just feeding them good content, the 'old fashioned' way.
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    • Profile picture of the author robestrong
      On the one hand, yes you can. On the other hand, you know your list. You know the sort of thing that's kept them on for as long as they've been active. If you keep doing that, promoting products in that way, you can kick out the middle man, make more money, and don't have to worry about your list getting confused/feeling spammed and wanting to leave.
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    • Profile picture of the author stevenjv
      Originally Posted by ryanmilligan View Post

      I've got to agree with Duston, here.

      But, you can make a living off selling solo ads if you have a decent list. For example, if you can guarantee 500 clicks - high quality clicks - people will pay anywhere from $150-$300, I would say.

      Do 5 a week at $300, that's $1500 a week - which is pretty good. Although, after 3 or 4 months, the list will definetly become less responsive.

      If I was you, I wouldn't do it with your buyers list - in the long run you can make more money/ help them way more just feeding them good content, the 'old fashioned' way.
      Thank you....
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    • Originally Posted by ryanmilligan View Post

      I've got to agree with Duston, here.

      But, you can make a living off selling solo ads if you have a decent list. For example, if you can guarantee 500 clicks - high quality clicks - people will pay anywhere from $150-$300, I would say.

      Do 5 a week at $300, that's $1500 a week - which is pretty good. Although, after 3 or 4 months, the list will definetly become less responsive.

      If I was you, I wouldn't do it with your buyers list - in the long run you can make more money/ help them way more just feeding them good content, the 'old fashioned' way.
      I don't sell solo ads I mail my own offers but I'm on a few lists by big sellers and what I notice some do is mail from 2 or more accounts 2 times per day sometimes up to 4.

      I think they noticed people don't read so they keep mailing till someone clicks I think when the list drops they someone replenish not sure how but that is what I think.

      if you can get new blood effectively then it works I'm pretty sure. I haven't done so I'm guessing here.
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  • Profile picture of the author Kal Sallam
    Yes you can as long as you can deliver the clicks.
    Some solo ad vendors offer different packages,

    -A list of buyers (usually comes pricey)
    - A list of free loaders
    -A combination of both
    If you decide to sell, your customer are going to want
    To know: how was your list built?
    Does it have any buyers?
    How responsive?

    So always be prepared to answer these questions.
    Easiest Offcourse would be offering solos to a list of
    Freebi seekers, since you could just build a list for this
    Purpose only"solos" .
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  • Profile picture of the author paul nicholls
    over the last 6 months i have used more solo ads and spoke to more solo ad sellers than i can shake a stick at and there is def money to be made as a solo seller however i think your much more better of building a targeted list which is just for yourself, long term in my opinion it will be much more responsive and profitable

    i guess there is nothing wrong with building a solo ad list along with building your own targeted list at the same time but the same with anything, if you dilute your efforts then your results will be much slower

    it really depends on what you want to do

    me personally i wouldnt feel comfortable building a list and then constantly sending offer after offer even though it is free because you are never 100% sure exactly what they will be getting and how they get treated when joining someone elses list when you dont really know the person that bought the solo off you

    saying that i have met some solo sellers that only do 2 - 4 solo ads per week, so you wouldnt always have to bombard your solo ad list with offers each day, you could make some good extra income just doing 3 - 5 per week and you wouldnt annoy as many people either with only sending a few per week

    paul
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  • Profile picture of the author rmolina88
    If you're gonna make a living off solo ads, then you're going to end up building a list of freebie seekers.

    You're gonna make far more money if you market to a buyers crowd more than selling solo ads.
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    • Profile picture of the author curly sue
      You know this idea has crossed my mind before. There is alot of demand for solo ads in forums but you will even draw more attention if you have buyers.
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  • Profile picture of the author butch04
    I know some people that do really well selling solo ads.

    If you can always deliver good results you'll see a lot of repeat buyers. Getting clients will not be hard because there are a lot of places you can market your solo ads. You'll have to start cheaper then others at first to build your client list up but once you do you'll get a lot of people buying again plus they might recommend you to others.

    The key though is building a list just for your solo ads, and always have the list growing. So you'd want to invest some of the money you make back into building your solo ad list since you'll lost subscribers each time you send out a ad.

    And since this will be a solo ad only list they will become trained over time to how often you send, and what type of products you send.

    Also you should set up some guide lines for your buyers so your not sending complete junk.
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  • Profile picture of the author fedor50
    Originally Posted by ttdub View Post

    I'm thinking about selling solo ads when I have my list built enough and was curious if anyone does it full time. Is it easy to get enough buyers? Thanks for any answers.
    I actually think that is a great way to make a living. Many marketers I know personally make a lot of money selling solo ads
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  • Profile picture of the author williamk
    Banned
    If you list is quality then why cant you make a full living off it? I think it is very possible. There are people there selling clicks for some decent amount of money. But I recommend testing how good your list is before hand also make sure that they dont get harrassed by your constant emailings.
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  • Profile picture of the author Matthew NY
    I feel like selling solo ads is just an additional bit of income that ads the the value of having the list already. Sure, if you have 100 clicks and you're charging $2 a click, you just made an easy $200 doing absolutely nothing but hitting "Send". However, you can send out an offer that makes you $50 for every conversion, as many times as you want (without going overboard of course).

    Isn't it worth that the latter?

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  • Profile picture of the author Zach Crawford
    If I was going to go this route I would only have one list to sell solo ads on. It wouldn't be my buyers list.

    I would rather build a buyers list that I can promote high paying affiliate offers and my own products.

    If I was going to go with this approach I would constantly be funneling in new leads to replace the old leads. If you're blasting them with solo ads all the time they will be less responsive and will get some unsubscribe.

    However like said above after a while people will be used to how often you mail. I would set some basic rules for people buying your solo ads in order to keep the list as responsive as possible.

    If done right you could make a consistent $1k plus a week.
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  • Profile picture of the author JRJWrites
    This - making a living off solo ads - is actually something I, as I kick-start my business, am considering.

    For me, a living = $50-$100 a day. That's all I really NEED, although I could do with a couple thou per day as well.

    I'm focusing EVERYTHING I do on list-building, but as someone mentioned above, I'd rather send offers to my list that I know are legitimate. If I'm making a living off of it, I probably won't have time getting to know each offer and every person behind that offer.

    That's why I'm gonna focus on creating products as well as possibly selling solo ads in the future.

    Evidently, IM is (almost) always all about the list.

    Regards,
    JR John
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  • Profile picture of the author imvalley
    make sure you don't spam them because you will lose credibility + money both. Email them tips + tricks and then occasional offers.
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    • Profile picture of the author coffeediva
      I have tried several times to start a business selling solo ads and it was not until I got myself a coach that I really learnt the secrets of a successful Solo Ad Business.My Coach had spent several thousands of dollars buying solo ads before he discovered this secret. I started with a very small list and have spent very little money but am now in a 6 month period doing more that I ever imagined. If you would like to know more them please send me a private message, You can have great success with a solo ad business if you do it right
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  • Profile picture of the author aarthielumalai
    Why would you want to give your competitors access to your ready-made customers? If they are paying 100s to get mere clicks from your list, that would mean they are getting a lot more out of the deal right?

    My advice to you would be to build your list and send them quality information with YOUR offers. You'll earn way more than that in the long run if you do that. Also, your list would get frustrated if all they get from you is advertisements to third part websites. Just a thought.
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  • Profile picture of the author Sarevok
    Could you sell precious metals at a scrapyard?
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  • Profile picture of the author Coby
    Originally Posted by ttdub View Post

    I'm thinking about selling solo ads when I have my list built enough and was curious if anyone does it full time. Is it easy to get enough buyers? Thanks for any answers.
    Yes, if you provide quality traffic at a good price you will have plenty of folks wanting to buy traffic from you (myself included)...

    However, the main thing that most people forget to think about when deciding to pursue this type of business model is that you must re-invest some of your profits into lead generation. List dilution is a big problem with solo ad vendors. So you should plan to re-invest half of your earnings back into lead generation.

    You'll also do better if you can find a source of traffic for lead generation that is outside the normal solo ad traffic. I love solo ad traffic and I buy a TON of it, but if I was a solo ad seller I would focus on getting "outside" leads as many of my "competition" will have the same leads on their list. So if you get a customer like me that buys a lot of solo ad traffic then the results I get might be less since I could possibly have a lot of the same leads on my list that you would be sending to me...

    I wouldn't suggest selling solo ads until you have a minimum of 5,000 people on your list and are willing to invest a lot into lead generation to keep the list fresh and pumping.

    It will also help if you can add some value to your subscribers by sending them some valuable content (without an optin) on a regular basis as well.

    Good luck.

    Cheers,
    Coby
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    • Profile picture of the author PaulSolid
      Banned
      Almost every replies here supports this idea which is good though. but do you think you can earn more of that money promoting your own offer to your list than selling the solo ads?

      If you have that as your primary reason to build list then i guess you be blasting solo ads here and there to your list Just for the money purpose only. which you know is not that good for business. Then you wouldn't have time adding value and building relationship with the list.
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  • Profile picture of the author cuie
    Well, if you have your own list and you offer them affiliate products, you really can't sell every single day.

    I, on the otherhand, can sell solo ads every single day I get money upfront.

    With a list of 10,000 you can sell 200 clicks a day => $70–$100 / day. You'll lose 10–20 subs a day so you'll have to buy solos for the same amount. So you will make a profit of $50–$60 / day.

    If you book one week in advance, you can do all the work on sunday (schedule emails) and spend the rest of the week doing everything else you want to do.

    But to get to the 10,000 list, you need $10,000 on average to buy solos or time to build your list through banking / swaps.
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    • Profile picture of the author Robert Mangan
      Originally Posted by cuie View Post

      Well, if you have your own list and you offer them affiliate products, you really can't sell every single day.

      I, on the otherhand, can sell solo ads every single day I get money upfront.

      With a list of 10,000 you can sell 200 clicks a day => $70–$100 / day. You'll lose 10–20 subs a day so you'll have to buy solos for the same amount. So you will make a profit of $50–$60 / day.

      If you book one week in advance, you can do all the work on sunday (schedule emails) and spend the rest of the week doing everything else you want to do.

      But to get to the 10,000 list, you need $10,000 on average to buy solos or time to build your list through banking / swaps.
      I agree with some of what is said here:

      - you get paid upfront - no waiting a month to receive affiliate commission so, your money is immediately available to be re-invested in your business; crucial when start off as a solo ad vendor.

      - no refunds. If you deliver all the clicks promised, in the time promised and from your broadcast emails, you've done your job and your customer is not entitled to any refund. In all the time I've been selling I have never issued a refund.

      - yes, with a 10K list you can easily sell 200 clicks per day. However, if your smart you won't have to be constantly replenishing your unsubs with buying solo ads from other vendors. You can easily replenish your list with click banking and swapping. I can't remember the last time I purchase a solo ad.

      - yes, you can spend less than an hour a day and make a fulltime living!

      - I disagree strongly that you need to spend $10,000 in order to have a list of 10,000. You would only need to spend that huge amount if you wanted you 10K list like, right now

      Robert
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  • Profile picture of the author theimexpert
    I personally think solo ads are the lazy way to make money from your list. If you have a list then there are endless opportunities to make money from them through the promotion of your own or other's products for example which ultimately will make you much more than a quick $100 for 75 clicks etc.
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    • Profile picture of the author martinp
      I was quite interested in trying the solo ads business model a few months ago but when I took a look at the kind of emails I get from the solo ad 'experts' I decided against it.

      Not saying it's not a valid method and I know many people making a living doing solo ads but it's not for me. I know that the relationship I'm building with my list is going to be more profitable in the long run than focusing on the 'churn and burn' method.
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      • Profile picture of the author Robert Mangan
        Originally Posted by martinp View Post

        I was quite interested in trying the solo ads business model a few months ago but when I took a look at the kind of emails I get from the solo ad 'experts' I decided against it.

        Not saying it's not a valid method and I know many people making a living doing solo ads but it's not for me. I know that the relationship I'm building with my list is going to be more profitable in the long run than focusing on the 'churn and burn' method.
        The 'non-relationship' I'm building with my list is also going to make me even more money in the long run.

        Robert
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      • Profile picture of the author Coby
        Originally Posted by martinp View Post

        I was quite interested in trying the solo ads business model a few months ago but when I took a look at the kind of emails I get from the solo ad 'experts' I decided against it.

        Not saying it's not a valid method and I know many people making a living doing solo ads but it's not for me. I know that the relationship I'm building with my list is going to be more profitable in the long run than focusing on the 'churn and burn' method.
        Just because the "solo ad experts" believe in "churn and burn" does not mean that everyone that sells solo ads has to follow the same model...

        You can still provide value and build a relationship with your list while still selling solo ads. It does not have to be one or the other.

        There are plenty of successful solo ad sellers that have amazing traffic because they have an amazing relationship with their list. It also doesn't mean that you can't promote affiliate offers.

        Does this take a little more work? Of course! That's why most just choose to "churn and burn" because it's the easiest route, but also leads to a higher attrition rate.

        You can still sell 3 solo ads a week and 3 "value" emails or 2 value emails and a "promo" email and do very well.

        Just some food for thought.

        Just because you see others doing it one way doesn't mean you have to follow the herd.

        Cheers,
        Coby

        P.S. Also you should disregard some of the opinions in this thread as they are speaking from their own preferences and not necessarily from experience.
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    • Profile picture of the author webbie
      Short answer: Of course you can. If others are doing it you can too. It takes dedication, persistence and discipline just like anything you want to be successful in.

      Long Answer: Is that what you really want?

      A lot of things sound good when it comes to making money online but you find after you get started doing them that, yes they make money but are you selling your soul for a few bucks?

      I'm all for making money but only if it adds value to someone life.

      In my opinion selling solo ads does in fact add value to someone's business - but only marginally.

      Selling solo ads is also what I consider to be a fad business.

      Here's an example:

      Making $100k a year placing AdSense ads on your websites in 2005 was a "fad business".... it's almost gone now.

      I'm sure there are some people still making good money with AdSense - that's not the point. It's no longer "popular"...

      There are many more examples.

      The question is do you want a sustainable Internet business that you can grow and succeed in the long-term or do you just want to make a few bucks and move on to something else?

      If you answered "just make a few bucks" then try the solo ad business...

      I'm not judging, it's a matter of preference and lifestyle. The only person who matters here is you - it's your choice.

      And sometimes it's the right choice... but consider building a real online business that is sustainable instead of just making money.

      Just my 2 cents...

      Dave
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  • Profile picture of the author jgant
    I'm not in the solo ad biz, but if I were to get into it, I'd follow Coby's advice about a hybrid model - offer value and solos.

    I think you could offer more value if you vetted the freebies you send your list to and only promoted quality free reports your list may like. Read it and say something good about explaining why you believe it's worth getting.

    It's similar to some very successful WSO promoters. They act as filters who actually review many review copies and share the better WSO products. When someone I trust (and I do trust people who promote often, but promote decent stuff), makes a suggestion that fits with my existing business models, I buy.

    It doesn't take much effort to add this extra value to your list.
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  • Profile picture of the author larry50
    Solo ads are a two wedged sword on one hand you don't have to look for offers to send to your list. On the flip side, you want good offers going to your list not just any offer. And you want sales copy being sent that converts. Then remember these people sending solo ads to your list are looking to build their own list from your list.

    So if you can get with someone who can help you build products that you can sell to your list you will make the most money, and any expansion of your list is more money for you.

    It is all a matter of which work you want to be involved in?
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  • Profile picture of the author Matthew Trujillo
    My suggestion is to build your own list for you, and not exhaust it selling solo ads.

    The more you promote to your list, the less responsive it will be.

    Think of selling solo ads a "side gig" and not your primary internet business.
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  • Profile picture of the author dbrwn
    I would say mix solo ads with your own stuff. However, if you want to build a large list, then I would do solo ads with other entrepreneurs, and also drive traffic to your site through things like giveaway events to build up the list even more.

    The key here is a mixture of things, not just offering solo ads. However, if you do offer solo ads, and you have your solo ad services listed inside a directory, then you could sell those ad spots, and provide different offers to your list provided that you rlist understands that they will be receiving promotional materials from time to time from you.

    As long as you can provide your list with content that they want and need, it doesn't hurt to provide an ad once in a while to them that might interest them. Just don't spend too much of your time pushing ads to them. Try to provide your own content as well as content from other people.
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  • Profile picture of the author brutecky
    Originally Posted by ttdub View Post

    I'm thinking about selling solo ads when I have my list built enough and was curious if anyone does it full time. Is it easy to get enough buyers? Thanks for any answers.

    Most solo ads sellers will only send a free offer to there list. There list is NOT a buyers list. My suggestion, if you have a buyers list. Build a relationship with them and mail to them yourself. You will make more money. If you just spam them with solo ads all your going to do is ostracize your list.
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  • Profile picture of the author Kenster
    You can absolutely do that and I've seen many IMers start out that way.

    With that said, I don't know a single marketer who has gone the solo ad route, then got into monetizing their huge lists themselves, and then gone back to the solo selling business. I'm sure there are, but the point is most people transition out of selling at some point and never look back

    Good luck
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