Anyway it got me to thinking about his original concept i.e. the small things we can do that make can make a significant difference to our businesses.
I thought it would be great to see if we can start a thread where we all list our own 'Butterflies' you know small stuff you do that has made a difference and that others can use.
Here is my butterfly ....
Position your list opt in box in the page fold area of your site ... this dramatically increases opt-ins