email marketing: do you keep separate lists for each product?

You beat me to it on this one, almost posted a similar one a short while ago. Now, this in my opinion can be a grave mistake to make, see, its all too easy to get tempted to be lazy as it is a tedious process to create separate lists but that's a must do.

If you want to confuse your subscribers and get no results, then use the same list for the different niches in the hope of killing two birds with one stone. I found out it don't work, they simply won't take action, because the message becomes mixed up, never do it.

Very good topic I think!

Yup,

I have dozens and dozens of products and have a list for every single product plus they stay on my main 'sign up for the freebies' list too.

You can do far more sophisticated targeting and marketing this way.

Yes it means people are on more than one list...and yes it will eventually cost you more, but it gives you an awful lot of marketing power.

You learn a lot about suppression lists and how to include or exclude subscribers from other lists and you can do some handy focussed mail outs.

Also, to add to my questions...

Within the two niches I have different products.

Like For my group of Moms I have a coaching program, an ebook, an audio class, and live tele-seminars. Do you think I need a list for each separate item? Or one list for all products in the same niche...

Does that make sense?

Yes - absolutely. In fact, I even have separate lists linked to different opt-in pages customized to how that prospect found me (from affiliate promotion, from blog, based on an article, etc...). We have found it extremely important to closely tailor your list both to the prospect and to the offers that will be included as part of the campaign.

Jeff

hello, you are using two methods for different two products but i need a list of email marketing for my SEO task. if you have any suggestion please give me.because i want to learn more about email marketing.Most of the traffic in website comes from the email marketing so i think email marketing is the best way to generate traffic and earn more
revenue.

Yes, I would, definitely.

These are two different niches, and you wouldn't want the same autoresponder emails going out to each.

In general, the more you segregate lists, the better: in fact, it's a pretty good rule of thumb, whenever you're thinking about "dividing and separating" a list, to do so.

Yup. Separate autoresponders for each program that way you can know how the leads in that certain niche came in and therefore you know what products to offer in the future.

In your case you have:
1) A cleanse diet for beginners
2) Real Food for Real Moms

People who buy your cleanse diet program are looking for something different then the people who buy your real food for real moms program.

Keeping separate lists for your niches or sub-niches would make you job more organized and less stressful. Your subscribers would not be thrown into confusion; be happier with you thereby ensuring your reputation.

Yup separate the lists and on top of that I would even recommend separating them again.

What do I mean by this?

In your sales funnel most of the time you build your list via a free offer to try and get people to pay for your main product.

By splitting your list from freebies to the ones that paid you will know what list to promote free offers to or low cost products to and the other can be your higher end exclusive but more expensive products as you know they are buyers.

"Cross Promote"

Separate lists for different niches? Yes and No!

[No] when the two niches are not relevant to each other.
[Yes] when the two niches are relevant to each other.

Your niches are relevant to each other .e.g. food. What a person does with food and how the person interacts with food.

We never know, unless we poll and test, what the different "interests" of the target market are interested in and what product they spend money on if we isolate people from different aspects of our business.

Say a mom is interested in the preparation of food for her family and she is also interested in cleansing her families health through diet (food). A simple and short paragraph in the email..
"You may also be interested in [fill in the blank]" with a link.

The marketing concept is called "cross promote" with a simple statement at the end of the email. My experience is just do not make it a long winded promotional type of "promotion." Your autoresponder stats will show if the link was clicked or not, so that is a good way to test.

Jeffery 100% :-)

id ordinarily agree with this - niches need to be kept separate after all.

However, for the Warrior Forum, I'm actually planning on keeping WSO customers under one list, and just giving them relevant content, offers, etc.

All you need to do is setup 2 separate lists for each product. So later on when it comes to marketing related products to these 2 separate customer lists you can really focus in and choose the right product for the right list.

Billy

I use a different list as many of my products are in completely different niches, and it would make no sense for me to send the same email to such a diverse group of subscribers.

I even segment a separate list with potential buyers or users that have already buyed, and another list with affiliates (even if it's about the same product).

Of course you build separate lists for each product you have, otherwise how do you know who's bought what product and who hasn't? By separating the lists your email messages can be more on target when promoting your other products.