As some of you may know I run an online English language school. We teach English online. There is also an onsite blog helping people to improve English and inspire them to continue learning in innovative ways.
In order to get more traffic I'm focussing now on blog and forum comments. I notice that on most, if not all, of the ones I've done so far are showing as "nofollow" when I look at the page source. Does this matter? Or am I missing the point that actually what I'm doing, by commenting on specific blogs where potential customers might be, is enough because well... there are potential customers?
Also, when posting comments on blogs for example, you can set it so that the name you post under is the URL. Do you advise that in the body of the comment I actually also crowbar in the URL in html a href tags - is this possible and/or worth it?