From my understanding, my videos are good and get the point across directly that the customer needs to engage in the untapped market or get left behind. This would involve risk though but the rewards would be "huge".
Again, I have been told over and over that the videos convey this message successfully. The thing is I want them to go with me and not X when considering tools to approach this market.
My thought was to offer something that would mitigate the risk and say "We have sent this message out to 1800 potential customers. Out of this number, we are seeking 5 customers to beta test this feature that will allow one to access this market with reduced risk."
Does this sound like something that would work?